參考文獻
一、中文部分
方世榮、張嘉雯、黃識銘 (2003)，組織間關係長期導向之影響因素的探討－中小企業特質的干擾作用，台灣管理學刊，3(1)，101-124。
王自明（2000），影響民營加油站經營因素之探討，國立中央大學企業管理研究所碩士論文。王百慶（2000），關係承諾的決定因素－產品類與服務類關係行銷之比較研究，高雄第一科技大學行銷與流通管理研究所碩士論文。王昭琪（1999），台灣地區民營加油站連鎖經營意向、影響因素及連鎖型態之研究，國立東華大學國際企業管理研究所碩士論文。王儒瑩（2001），企業從事關係行銷對其營運績效之影響－以新竹科學園區半導體產業為例，銘傳大學國際企業管理研究所碩士論文。何金銘 ( 2001 )，統計法輯要，台南：台灣復文興業股份有限公司。
宋麗秋（2001），台灣車用加油站市場自由化中契約的角色，國立中山大學企業管理研究所碩士論文。李沛良 ( 1999 )，社會研究的統計分析（一版），台北：巨流圖書。
李永年（1997），商品品質與服務品質對顧客滿意度及忠誠度之影響-以加油站為例，國立政治大學企業管理研究所碩士論文。李國瑋（2000），民營加油站策略聯盟意願及動機影響因素之研究，國立成功大學企業管理研究所碩士論文。巫宗融譯（2001），價值鏈管理（第一版），台北：天下遠見（譯自Carliss Y. Baldwin等）。
林俊伊（2001），非營利組織推動顧客關係管理對顧客造成信任和關係承諾之影響，國立政治大學資訊管理學研究所碩士論文。林 瑋（2001)，文化價值觀形成機制探討－以汽車製造、醫療服務及國營事業為例，國立東華大學企業管理研究所碩士論文。
邵 琳（1996），行銷通路成員信任－承諾模式之研究－台灣汽車產業之實證，銘傳大學管理科學研究所碩士文。林星聖（2001），壽險產業關係行銷之研究－「承諾-信任理論」之應用，國立交通大學管理科學學程碩士論文。邱進福（2002），3C零售連鎖通路之關係行銷研究，世新大學傳播研究所碩士論文。柯淑華（1998），國內油品市場自由化與銷售通路，群益證券投資季刊，33，59-61。
張堅裕（2002），企業對消費者團體交易中關係承諾的決定因素—以壽險業為例，國立高雄第一科技大學行銷與流通管理研究所碩士論文。張書芸（2001），代工關係承諾因素之探討，國立台北大學企業管理研究所碩士論文。黃威智（2001），信任與關係承諾對供應鏈組織耦合度的影響－資訊產業為例，國立清華大學科技管理研究所碩士論文。黃淑媛（2001），投機主義的前因和後果變數關係模式之建構，國立成功大學企業管理研究所碩士論文。陳玟蘭（1998），國際企業的通路整合與通路關係管理之研究，雲林科技大學企業管理技術研究所博士文。葉協益（2000），關係承諾與信任對電子商務關係行銷之影響，國立中正大學資訊管理研究所碩士論文。詹雅玲（2001），海運承攬運送業關係行銷之研究-「承諾-信任理論」之應用，國立海洋大學航運管理研究所碩士論文。鄭清文（2001），台灣壽險業顧客滿意度、信任、承諾及其與購買意願間的關聯性研究，東吳大學企業管理研究所碩士論文。戴雨蘋（1998），從關係行銷之觀點探討買賣雙方關係－台灣半導體產業之實證研究，國立中正大學企業管理研究所碩士論文。謝岫芸（1999），會員制俱樂部關係行銷之研究－KMV模式之應用，中國文化大學觀光事業研究所碩士論文。顧正懿（1994），滿意度、顧客忠誠度關係之研究－以台灣地區汽車經銷商為例，國立中正大學企業管理研究所碩士論文。二､英文部分
Achrol, R.S. & Stern, L.W.(1988), Environmental determinants of decision making uncertainty in marketing channels, Journal of Marketing Research, 25(1), 36-50.
Ambler, T., Styles, C., & Wang, X. (1999), The effect of channel relationships and guanxi on the performance of inter-province export ventures in the People’s Republic of China, International Journal of Research in Marketing, 16(1), 75-87.
Andaleeb, S.S.(1995), Dependence relations and the moderating role of trust: Implications for behavioral intentions in marketing channels, International Journal of Research in Marketing, 12(2), 157-172.
Anderson, E., Lodish, L.M., & Weitz, B.A. (1987), Resource allocation behavior in conventional channels, Journal of Marketing Research, 24(1), 85-97.
Anderson, E., & Weitz, B.(1989), Determinants of continuity in conventional industrial channel dyads, Marketing Science, 8(4), 310-324.
Anderson, J.C., & Narus, J.A.(1990), A model of distributor firm and manufacturer firm working partnership, Journal of Marketing, 54(1), 42-59.
Bedeian, A.G., & Armenakis, A.A. (1981), A path-analytic study of the consequences of role conflict and role ambiguity, Academy of Management Journal, 24(2), 417-424.
Birgelen, M.V., Ryter, K.D., & Wetzels, M. (2000), The impact of incomplete information on
the use of marketing research intelligence in international service settings: An experi-
experimental study, Journal of Service Research , 2(4), 372-387.
Brashear, T.G., Boles, J.S., Bellenger, D.N., & Brooks, C.M.(2003), An empirical test of trust-
building processes and outcomes in Sales Manager-Salesperson relationship, The
Academy of Marketing Science, 31(2), 189-200.
Buzzell, R.D., & Ortmeyer, G. (1995), Channel partnerships streamline distribution, Sloan Management Review, 36(3), 85-96.
Caldwell, D.F., Chatman, J.A., & O’Reilly, C.A.(1990), Building organizational commitment:
A multifirm study, Journal of Occupational
Psychology, 63(3), 245-261.
Chenet, P., Tynan, C., & Money, A.(2000),The service performance gap: Testing the re-
developed causal model, European Journal of Marketing, 34(3/4), 472-497.
Cook, K.S., & Emerson, R.M.(1978), Power, equity and commitment in exchange networks,
American Sociological Review, 43(5), 721-739.
Cooper, D.R., & Schindler, P.S. (2001), Business research methods(7th ed.), Singapore: McGraw-Hill.
Cullen, J.B., Johnson, J.L., & Sakano, T. (2000), Success through commitment and trust: The soft side of strategic alliance management, Journal of World Business, 35(3), 223-240.
Das, T.K., & Teng, B.S. (1998), Between trust and control: Developing confidence in partner cooperation in Alliances, Academy of Management Review, 23(3), 491-512.
Dwyer, F.R., Schurr, P.H., & Oh, S. (1987), Developing buyer-seller relationships, Journal of
Marketing, 51(2), 11-27.
Enz, C.A. (1988), The role of value congruity in intraorganizational power, Administrative Science Quarterly, 33(2), 284-304.
Frankema, K.B.(2001), On managing cultural integration and cultural change processes in mergers and acquisitions, Journal of European Industrial Training, 25(2/3/4), 192.
Friman, M., Garling,T., Millett, B., Mattsson, J., & Johnston, R.(2002), An analysis of
international business-to-business relationships based on the commitment- trust theory,
Industrial Marketing Management, 31(5), 403-410.
Gefen, D.(2002), Reflections on the dimensions of trust and trustworthiness among online consumers, The DATA BASE for Advances in Information Systems, 33(3), 38-53.
Geyskens, I., Steenkamp, E.M., & Kumar, N.(1998), Generalizations about trust in marketing channel relationships using meta-nanlysis, International Marketing, 15(3), 223-248.
Goodman, L.E., & Dion, P.A. (2001), The manufacturer relationship, Industrial Marketing Management, 30(3), 287-300.
Guilford, J.P., & Fruchter, B. (1978), Fundamental statistics in psychology and education (6th ed.), New York: McGraw-Hill.
Hedide, J.B.& John, G. (1988), The role of dependence balancing in safeguarding transaction
– specific assets in conventional channels, Journal of Marketing, 52(1), 20- 35.
Hunt, S.D., Wood, R.R., & Chonko, L.B.(1989), Corporate ethical values and organizational
commitment in marketing, Journal of Marketing, 53(3), 79-90.
John, G.(1984), An empirical investigation of some antecedents of opportunism in a
marketing channel, Journal of Marketing Research, 21(3), 278-289.
Kumar, N., Stern, L.W., & Achrol, R.S. (1992), Assessing reseller performance from the
perspective of the supplier, Journal of Marketing Research, 29( 2), 238-253.
Patterson, P.G., & Kirchmajer, L.(1998), Interpersonal communication, social bonding and
relationship commitment in small professional service enterprises: A client perspective,
ANZMAC98 Conference Proceedings, pp.1170-1177, Otago, New Zealand, 22-25 November, 1998. Web site:http:// 130.195.95.71:8081/www/ANZMAC1998/
Cd_rom/Kirchmajer287.pdf.
Larzelere, R.E., & Huston, T.L.(1980), The dyadic trust scale: Toward understanding
interpersonal trust in close relationships, Journal of Marriage and The Family, 42(3), 595-604.
Lawler, E.J., & Yoon, J. (1993), Power and the emergence of commitment behavior in
negotiated exchange, American Sociological Review, 58(4), 465-481.
Mathie, J.E., & Zajac, D.M. (1990), A review and meta-analysis of the Antecedents, correlates, and consequences of organizational commitment, Psychological Bulletin, 108(2), 171-194.
Mayer, R.C., Davis, J.H., & Schoorman, F.D. (1995), An integration model of organization
trust, Academy of Management Review, 20(3), 709 -734.
McAfee, R.B., Glassman, M., & Honeycutt, Jr., E.D. (2002), The effects of culture and
human resource management policies on supply chain management strategy,
Journal of Business Logistics, 23(1), 1-18.
Meyer, J.P., & Allen, N.J. (1984), Testing the side-bet theory of organizational commitment:
some methodological consideration, Journal of Applied Psychology, 69(3), 372-378.
McDonough III, E.F.(2000), Investigation of factors contributing to the success of cross-
functional teams, The Journal of Product Innovation Management , 17( 3), 221-235.
Moorman, C., Deshpande, R., & Zaltman, G.(1993), Factors affecting trust in market
research relationships, Journal of Marketing, 57(1), 81-101.
Morgan, R.M., & Hunt, S.D.(1994), The commitment-trust theory of relationship marketing,
Journal of Marketing, 58(3), 20-38.
Mukherjee, A., & Nath, P. (2003), A model of trust in online relationship banking, The
International Journal of Bank Marketing, 21(1), 5-16.
Nunnally, J.C.(1987), Psychometric theory(2nd ed.), New York: McGraw-Hill.
Pressey, A.D. & Mathews, B.P. (1998), Relationship marketing and retailing: Comfortable
bedfellows? International Journal of Customer Relationship Management, 1(1), 39-55.
Rawwas, Y.A., Vitell, S.J., & Barnes, J.H.(1997), Management of conflict using individual
power sources: A retailers’perspective, Journal of Business Research, 40(1), 49-64.
Reichers, A.E.(1986), Conflict and organizational commitments, Journal of Applied
Psychology, 71(3), 508-514.
Schein, E.H.(1990), Organizational culture, American Psychologist, 45(2), 109-119.
Sheth, J.N., & Parvatiyar, A. (1995), The evolution of relationship marketing, International Business Review, 4(4), 397-418.
Schlessenger, L.A., & Heskett, J.L. (1991), Breaking the cycle of failure in services, Sloan Management Review, 32(3), 17-28.
Simpson, J.T.( 1997), Relationship management: A call for fewer influence attempts? Journal
of Business Research, 39( 3), 209-218.
Song, X.M., Xile, J., & Dyer, B.(2000), Antecedents and consequences of marketing
managers'' conflict-handling behaviors, Journal of Marketing, 64(1), 50-66.
Steers, R. (1977), Antecedents and outcomes of organizational commitment, Administrative
Science Quarterly, 22(1), 46-56.
Wheelen, T.L., & Hunger, D.J.( 2002), Strategic management and business policy (8th ed.),
Upper Saddle River, NJ: Prentice Hall.
三、網站資料
中國石油公司油品行銷事業部，www.cpctmtd.com.tw/defaultnx.asp。
台塑石化，www.ftc.gov.tw。
行政院公平交易委員會（2003），90年4月車用加油站業市場結構調查結果分析，www.ftc.gov.tw ，民國92年5月。
行政院主計處 ( 2003 )，中華民國行業標準分類 ，www.dgbasey.gov.tw/ census~n/two
/CSN/C442.HTM#F53，民國92年5月。
經濟部能源委員會，車加油站分布情況分析統計表，www.moeaec.gov.tw
Brugha, C.M. (2003), Trust and commitment in relationship marketing: The perspective from
decision science, WWW.mis.ucd.ie/research/cbrugha/Trustpap.pdf, April, 2003.