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研究生:施俊卿
研究生(外文):SHIH, CHUN-CHING
論文名稱:晶圓代工業事業策略與製造策略之探討-以台積電、中芯國際為例
論文名稱(外文):Business Strategy and Manufacture Strategy of IC Foundry: the Case Strduy of TSMC and SMIC.
指導教授:黃營杉黃營杉引用關係
指導教授(外文):ING-SAN HUANG
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:97
中文關鍵詞:事業策略製造策略製造能力製造部門參與決策積極程度
外文關鍵詞:business strategymanufacturing strategymanufacturing capabilitiesmanufacturing proactivness
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本研究針對晶圓代工業,包含三個主要目的:第一、探討個案公司在不同背景下所採用的事業策略類型;第二、探討個案公司策略選擇後所發展出的製造能力是否能達成其事業策略目標;第三、探討個案公司製造部門參與企業決策的積極程度是否能達成事業策略目標。
為達成上述目的,首先透過文獻探討將事業策略區分為:先制策略、跟隨策略-成本領導及跟隨策略-差異化;並架構出製造策略的代表要項製造能力、製造部門參與決策積極程度與事業策略關係之研究假設;最後針對個案廠商利用資料蒐集、人員深度訪談等方式來驗證研究假設。
經實證研究後,得到的結論如下
1.台積電在新產品進入市場及新技術採用時機的構面上為領先者,所採用的事業策略為
先制策略;中芯國際以成本做為競爭優勢的來源,所採用的事業策略為跟隨策略-成
本領導。
2.在製造能力的構面上,台積電較具優勢的項目為:一致性品質、獨特性品質、交貨迅
速性、產品彈性及產量彈性;中芯國際較具優勢的項目為:低成本及交貨準確性。
3.在製造部門參與決策積極程度的構面上,台積電較中芯國際重視製造部門在決策上的
參與。
This study which concerntrated on the business strategy and manufacturing strategy of IC Foundry has three main purposes. The first one is to vertify business strategy which the case firms take. The second and third one are, under the different business strategy, does the manufacturing capabilities and manufacturing proactivness which developed after strategy choices meet the objects of business strategy.
In order to reach above purpose, the author categorize the business strategies types into preemptive strategy, follower strategy-cost leadership and follower strategy-differentiated by theoretical perspectives review. Then, develop the hypothesis of fit relationship between manufacturing capabilities, manufacturing proactivness and different business strategies.
The conclusions of this study are as the following:
1. TSMC takes the preemptive strategy, and SMIC takes the follower strategy-cost leadership.
2. In the manufacturing capabilities dimension, TSMC has beter performance in conformance
quality, performance quality, delivery speed, volume flexibility and product flexibility;
SMIC has better performance in low cost and delivery reliability.
3. In the manufacturing proactivness dimension, the manufacturing strategic role of TSMC is
more aggressive than the manufacturing strategic role of SMIC.
第一章 緒 論 1
第一節 研究動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 6
第一節 策略的定義與層級 6
第二節 事業策略單位的類型 9
第三節 製造策略的定義與發展 16
第四節 製造策略與不同事業策略類型的關係 27
第三章 研究架構與方法 30
第一節 研究架構 30
第二節 研究方法 33
第三節 研究範圍與限制 35
第四章 資料分析 37
第一節 半導體的發展與分類 37
第二節 晶圓代工業的發展與趨勢 41
第三節 台灣晶圓代工業的發展 58
第四節 大陸晶圓代工業的發展 62
第五章 個案公司分析 66
第一節 中芯國際集成電路製造公司簡介 66
第二節 台灣積體電路股份有限公司簡介 72
第三節 個案公司事業策略與製造策略之比較 77
第六章 結論與建議 89
第一節 研究結論 89
第二節 管理的涵意 90
第二節 後續研究建議 91
參考文獻 93
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