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研究生:劉亭吟
研究生(外文):Ting-yin Liu
論文名稱:供應鏈管理對產品多角化與企業績效間關係之影響
論文名稱(外文):THE IMPACT OF SUPPLY CHAIN MANAGEMENT ON THE RELATIONSHIP BETWEEN PRODUCT DIVERSIFICATION
指導教授:葉焜煌葉焜煌引用關係
指導教授(外文):Kun-huang Yeh
學位類別:碩士
校院名稱:大同大學
系所名稱:事業經營研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:英文
論文頁數:135
中文關鍵詞:產品多角化供應鏈管理企業績效
外文關鍵詞:Product DiversificationSupply Chain ManagementBusiness Performance
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隨著競爭環境的日益激烈,當今的企業必需面對多樣化的顧客需求,為了滿足顧客需求,企業開始進入新的產品、產品線或產業,進行產品多角化策略。隨著產品種類的增加,原料需求來源更為廣泛,與供應商之間的往來更趨複雜。因此進行產品多角化策略的企業,必須透過整合企業內的功能部門、供應商和顧客,組成環環相扣的供應鏈。良好的供應鏈管理,不僅能夠降低成本、提高品質與效率、增加彈性,亦可提升產品多角化策略的績效。
本研究之主要目的為探討實施產品多角化對製造績效與財務績效的影響,以及供應鏈管理對產品多角化與企業績效間關係之影響。本研究以台灣工業總會所建置的中小企業工業團體會員廠商名錄為研究對象,實證資料利用結構方程式模型及階層迴歸進行分析。
本研究分析結果發現:產品多角化不論是對於製造績效或者財務績效,皆具有顯著之影響;在製造績效的四構面(即品質、成本、時間與彈性)中,產品多角化對成本有負向的影響,對品質與彈性則有正向的影響,而對時間的影響不顯著。至於,供應鏈管理對產品多角化與企業績效間關係的影響,只有部份則具有干擾效果。故中小企業之廠商欲提升製造績效與財務績效,創造持續性的競爭優勢,在採行產品多角化的同時,必須建立供應鏈,並積極做好供應鏈管理。
The business environment is getting more and more competitive and firms have to offer a number of products and services to customers. In order to satisfy the demand of customers, companies are continually developing new strategies with the goal of re-inventing themselves into agile organizations. A firm, in developing product diversification, should expand the source of raw material, complicate the product line, and request to deliver the material and product efficiently. A firm must make suppliers, customers and themselves become closer to each other. Consequently, a firm pursuing the diversification strategy needs to proactively seek efficient linkage or integration among its various internal functions, and with its suppliers and customers comprising its supply chain. Implementing acceptable supply chain management (SCM) would not only offer a low-cost, efficient, quick and flexible competitive advantage, but also increase the performance of the product diversification.
The research objectives of this thesis are to find out the relationship between product diversification and performance, and to comprehend the impact of supply chain management on the relationship between product diversification and performance. This study chose Taiwan’s small and medium enterprises as research subjects, adopted from the Chinese National Federation of Industries (CNFI). The statistical methods are used in this study, including structural equation modeling analysis, and hierarchical regression analysis.
According to the analytic result of this study, product diversification does not only impact manufacturing performance significantly but also impact financial performance. This study’s MP construct consists of four statistically significant measures of manufacturing performance. But the results are not the same on four dimensions of manufacturing performance (i.e., quality, cost, time, and flexibility). Product diversification has a positive impact on quality and flexibility; however, product diversification has a negative impact on cost, and has no significantly impact on time. This study reveals that the impact of SCM on the relationship between product diversification and some dimensions of business performance have moderating effects. Therefore, when eager to increase manufacturing and financial performance and to create a sustainable competitive advantage, small and medium enterprises can carry out the product diversification, build supply chain, and adopt supply chain management at the same time.
CONTENTS
ABETRACT IN CHINESE............................................i
ABETRACT IN ENGLISH...........................................ii
ACKNOWLEDGEMENT...............................................iv
TABLES......................................................viii
ILLUSTRATION...................................................x
Chapter
1. INTRODUCTION................................................1
Research Background and Motives.............................1
Research Objectives.........................................3
Research Flow...............................................4
Thesis Organization.........................................5
2. LITERATURE REVIEW...........................................6
Diversification ............................................6
Definitions of Diversification..............................6
Levels and Types of Diversification.........................7
Business Relatedness.......................................14
Product Diversification and Manufacturing Performance......15
Product Diversification and Financial Performance..........17
Supply Chain Management....................................18
Definition of Supply Chain Management......................18
Elements of SCM Implementation.............................21
SCM, Product Diversification and Manufacturing Performance.22
SCM, Product Diversification and Financial Performanc......24
The Measurement of Business Performance....................26
Manufacturing Performance..................................26
Financial Performance......................................27
Relationship between Manufacturing and FinancialPrformance.30
3. RESEARCH METHODOLOGY.......................................31
Research Framework.........................................31
Measurement of Variables .................................33
Research Hypotheses........................................35
Hypotheses on Product Diversification, Manufacturing, and
Financial Performance......................................35
Hypotheses on Manufacturing, and Financial Performance.....36
Hypotheses on the Moderator................................36
Research Subject and Data Collection.......................36
Analysis Methods...........................................37
4. DATA ANALYSIS AND DISCUSSION...............................40
General Analysis of Responses..............................40
The Result of Data Collection..............................40
Industry Category..........................................41
General Analysis of Sample Characteristics.................42
Validity and Reliability Analysis......................44
Validity................................................44
Reliability Analysis....................................44
Result of Structural Equation Modeling.....................46
Results of Regression Analysis.............................51
The Impact of Supply Chain Management (SCM) on the
Relationship between Product Diversification and
Manufacturing Performance..................................54
The Impact of Supply Chain Management on the Relationship
between Product Diversification and Financial
Performance..............................................60
Result of Hypotheses Test..................................62
General Discussion and Managerial Implications.............63
5. CONCLUSIONS AND SUGGESTIONS................................66
Conclusions................................................66
Suggestions................................................68
Limitations and Future Research............................68
BIBLIOGRAPHY..................................................69
APPENDIX......................................................77
VITA..........................................................82
TABLES
1. Types of product diversification...........................11
2. Levels and types of diversification........................13
3. Definitions of SCM.........................................20
4. The critical factors of SCM implementation.................22
5. Potential benefits of SCM production.......................23
6. Summary of manufacturing performance.......................27
7. Summary of financial performance...........................29
8. Key studies of the relationship between manufacturing and financial performances........................................30
9. Measurement of critical PD factors.........................33
10. Measurement of critical SCM factors.......................34
11. A summary of questionnaires and response rates............41
12. Industry category of valid data...........................41
13. Descriptive statistics on firm data.......................42
14. Descriptive statistics on the relatedness of product diversification...............................................43
15. Reliability analysis on each dimension....................45
16. Result of the best fitting model..........................47
17. Result from test on reliability...........................49
18. Measure of the best fitting model.........................50
19. The regression between product diversification and business
performance...............................................51
20. The impact of SCM on the relationship between product
diversification and manufacturing performance.............55
21. The impact of supply chain management on the relationship
between product diversification and quality performance...56
22. The impact of SCM on the relationship between product
diversification and cost performance......................57
23. The impact of SCM on the relationship between product
diversification and time performance......................58
24. The impact of SCM on the relationship between product
diversification and flexibility performance...............59
25. The impact of SCM on the relationship between product
diversification and financial performance.................60
26. Summary of hypotheses test................................62
ILLUSTRATION
1. Research flow chart.........................................4
2. Conceptual framework.......................................32
3. The best fitting model.....................................48
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