由於台灣網際網路發展的迅速與經濟持續不斷的發展，國民的生活水準也相對提升，民眾對使用電腦上網的時間也日益增加，因此民眾在這琳瑯滿目的消費市場中利用網路來選擇自己所需的商品與服務變得日益頻繁，在以顧客為導向的時代，如何能協助消費者在有限的物力與多重需求的環境下，選擇所需的產品及服務並能完成高滿意之評選，己成為一關鍵的課題本研究針對消費者的需求，蒐集相關方面的資訊，並運用模糊層級分析法(Fuzzy Analytic Hierarchy Process；Fuzzy AHP)之常態模糊數(Gaussian Fuzzy Numbers)，將分析出之決策資訊提供給消費者做為參考讓民眾在評選時多一個選擇，並以提高銷售服務市場的成效。
綜觀大多數模糊理論相關的論文、文章，就筆者所知大多數只針對三角模糊數來使用及說明，對於以指數型或常態型的歸屬函數(Membership function)來做為分析的文章卻相當的少。因此本研究利用常態模糊數的方法來探討消費者評選問題之研究分析，並在論文中與以三角模糊數所做的決策結果做比較與分析。

論文口試委員審定書.............................................i
國科會授權書..................................................ii
博碩士論文電子檔案上網授權書.................................iii
Acknowledgement...............................................IV
Abstract(in Chinese)...........................................V
Abstract(in English)..........................................vi
Contents.....................................................vii
List of Tables................................................ix
List of Charts................................................ix
Chapter 1 Introduction.........................................1
1.1 Background and Motives...................................1
1.2 Goals of the study.......................................2
1.3 Scopes, Subjects, Restrictions and Hypotheses............3
1.3.1 Scopes.............................................3
1.3.2 Subjects...........................................4
1.3.3 Restrictions.......................................4
1.3.4 Hypotheses.........................................4
1.4 Study Process............................................4
Chapter 2 Study on Associated Bibliography.....................7
2.1 Choices of Seeking Medical Treatments....................7
2.1.1 Sketch of Websites on Taiwan''s Current Medical
Information........................................7
2.1.2 Factors Affecting Choices of Seeking Medical
Treatments.........................................8
2.2 Notebook Computers......................................10
2.2.2 Developments of Notebook Computers................10
2.2.3 Factors of Selecting a Notebook Computer..........11
2.3 Analytic Hierarchy Process(AHP).........................12
2.3.1 Hypotheses of AHP.................................13
2.3.2 Analytic Hierarchy Process-Implement Steps........13
2.3.3 Advantages and Disadvangages of AHP...............20
2.4 Fuzzy Theory............................................20
2.4.1 Fuzzy set.........................................21
2.4.2 Membership Function and Fuzzy Numbers.............22
2.4.3 Fuzzy Operation...................................28
2.4.4 Defuzzifier.......................................28
2.4.5 Linguistic Variable...............................30
2.4.6 Fuzzy Compreshensive Evaluation...................33
Chapter 3 Study Approach......................................34
3.1 Fuzzy AHP...............................................34
3.1.1 Triangular Fuzzy Numbers..........................35
3.1.2 Guassian Fuzzy Numbers............................36
3.1.3 Steps of the Approach.............................38
3.2 Study Framework.........................................42
3.3 Systemic Fremework......................................43
3.3.1 System building...................................44
Chapter 4 Examples............................................45
Chapter 5 Conclusions and Recommendations.....................78
5.1 Conclusions.............................................78
5.2 Contributions...........................................79
5.3 Recommendations for Follow-up Studies...................79
Reference.....................................................81
Appendix 1....................................................84
List of Tables
Table 2-1 Factors that affect people''s choices in hospitals...8
Table 2-2 Product Performances................................11
Table 2-3 Definition of the AHP evaluation scale..............14
Table 2-4 Random Index Tables.................................17
Table 2-5 Eight Scale FUzzy Numbers and Linguistic terms......32
Table 3-1 Triangular Fuzzy Linguistic Table(the comparison of
importance between pairwise factors)................35
Table 3-2 K=1,μa(x)=e{}Guassian Fuzzy Linguistics Table(the
comparison imoprtance between pairwise factors).....38
Table 3-3 Column Descriptions of the Database List............44
Table 4-1 Triangular Fuzzy Numbers of Fuzzy AHP VS.Gaussian
Fuzzy Number of Fuzzy AHP...........................56
Table 4-2 Gaussian Fuzzy Linguistics Table(the comparison of
importance between pairwise factors)................59
Table 4-3 Weight Outcome Table................................69
Table 4-4 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(1)
....................................................70
Table 4-5 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(2)
....................................................70
Table 4-6 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(3)
....................................................70
Table 4-7 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(4)
....................................................71
Table 4-8 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(5)
....................................................71
Table 4-9 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(6)
....................................................71
Table 4-10 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(7)
....................................................72
Table 4-11 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(8)
....................................................72
Table 4-12 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers(9)
....................................................72
Table 4-13 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(10)...............................................73
Table 4-14 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(11)...............................................73
Table 4-15 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(12)...............................................73
Table 4-16 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(13)...............................................74
Table 4-17 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(14)...............................................74
Table 4-18 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(15)...............................................74
Table 4-19 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(16)...............................................75
Table 4-20 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(17)...............................................75
Table 4-21 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(18)...............................................75
Table 4-22 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(19)...............................................76
Table 4-23 Triangular Fuzzy Numbers VS.Gaussian Fuzzy Numbers
(20)...............................................76
List of Charts
Chart1-1 The Study Process.....................................6
Chart2-1 Taiwan''s Notebood Production against Global Production
.....................................................11
Chart2-3 Graph Triangular Membership Function.................23
Chart2-4 Graph of Left Trapezoid Membership Function..........24
Chart2-5 Graph of Right Trapezoid Membership Function........24
Chart2-6 Graph of Central Trapezoid Membership Function......25
Chart2-7 Graph of Normal Trapezoid Membership Function.......25
Chart2-8 Graph of Exponential Trapezoid Membership Function..26
Chart2-9 Graph of Sigmoid Trapezoid Membership Function......26
Chart2-10 Graph of Z-type Trapezoid Membership Function......27
Chart2-11 Graph of II-type Trapezoid Membership Function.....27
Chart2-12 Graph of α-cut...................................30
Chart2-13 A Structural Drawing of Linguistic Variables.......31
Chart3-1 Graph of Triangualr Membership Function.............35
Chart3-2 Graph of Normal Membership Function.................36
Chart3-3 Graph of Normal Membership Functionμa(x)=e{}.......37
Chart3-4 Hierarchical Framework of the Study.................42
Chart3-5 Systemic Framework..................................43
Chart4-1 Hierarchical Structure of Choices of Seeking Medical
Treaments...........................................45
Chart4-2 Hierarchical Sturcture of Purchase of Notebooks.....57
Chart4-3 Graph of Normal Membership Functionμa(x)=e{}.......57
Chart4-4 Graph of Normal Membership Functionμa(x)=e{}.......58
Chart4-5 Graph of Normal Membership Functionμa(x)=e{}.......58

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