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研究生:張睿真
研究生(外文):Jui-Chen Chang
論文名稱:企業海外投資動機類型與國際化策略之關係研究
論文名稱(外文):A Study of foreign direction investment motivation and international strategy
指導教授:俞慧芸
指導教授(外文):Hui-Yun Yu
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:104
中文關鍵詞:國際化策略資源依賴海外投資動機
外文關鍵詞:Foreign Direct Investments motivesInternationalization StrategyResource Dependence
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首先,本研究藉由整理國內外學者在海外投資動機方面的文獻,進而運用集群分析將台灣企業海外投資動機進行分類,試圖瞭解分類後的海外投資類型對國際大廠的依賴程度、廠商特性是否有明顯的不同,最後,試圖探討不同的海外投資類型是否會採行不同的國際化策略。

本研究以有進行海外投資廠商為母體,進行抽樣調查,共寄出400份問卷,回收71份問卷,有效問卷53份,回收率為13.25%。研究結果發現:可以將樣本廠商區分為擴張成長型與追隨顧客型兩種海外投資動機類型,其中擴張成長型的廠商以考量當地市場規模與成長潛力為主要的海外投資動機考量因素,且由於依賴國際大廠程度較低,因而較具備策略上的自主性;而追隨顧客型的廠商乃是受到台灣生產環境變動與市場競爭程度提高的壓力,而轉往生產成本低廉的地區進行海外投資以增加獲利,且由於此類型的廠商依賴國際大廠程度較高,因而較缺乏策略上的自主性,所以,追隨顧客型的廠商將會依據供應商、下游顧客與國際大廠的海外投資決策行為作為是否進行海外投資的準則,此外,受到國際大廠不斷要求降低成本的壓力,此類型的廠商首重採用降低成本的國際化策略。
At the first stage, the thesis is to compile foreign and domestic researchers about foreign direct investment motivation literatures, furthermore, using cluster analysis to classify the different type about foreign direct investment motives of Taiwan firms, then, trying to understand that different characteristics in dependence degree on international firms and firm characteristic factors among two different type of foreign direct investment motives should have obvious difference, finally, trying to probe that different type of foreign direct investment motives should use different international strategy.
We released a total of 400 copies of questionnaire and retrieved 71 copies. Through screening process, 53 copies proved to be effective, 13.25% in effective retrieval rate. The results show that there are two different groups of foreign direct investment motivation of Taiwan firms. The thesis give names to them, called expanded strategic group and followed strategic group. The characteristic of expanded strategic group is having strategic autonomy that is less dependence on international firms. On the contrary, the more dependence on international firms is the followed strategic group characteristic, so that the less strategic autonomy is this group characteristic.
中文摘要………………………………………………………………………………Ⅰ
英文摘要………………………………………………………………………………Ⅱ
致 謝………………………………………………………………………………Ⅲ
目 錄………………………………………………………………………………Ⅳ
表 目 錄………………………………………………………………………………Ⅵ
圖 目 錄………………………………………………………………………………Ⅶ
一 緒論…………………………………………………………………………………1
1.1 研究背景……………...……………………………………………………………1
1.2 研究問題……………….…………………………………………………………18
1.3 研究目的……………………….…………………………………………………26
二 文獻與研究架構……………………………………..……………………………28
2.1 海外投資動機類型……………….………………………………………………28
2.2 依賴國際大廠程度………….……………………………………………………33
2.3 廠商特性…………………….……………………………………………………39
2.4國際化策略…………………..……………………………………………………40
2.5 研究架構……………………….…………………………………………………41
三 研究方法………………………………………….……………………………….42
3.1 研究變項的測量………………………………………………………………….42
3.2 研究程序與資料蒐集………………………………………………………….…53
3.3 廠商基本資料分析……………………………………………………………….57
3.4 問卷效度與信度的檢定………………………………………………………….63
3.5 研究限制………………………………………………………………………….65
四 結果分析……………………………………………….……………………….…66
4.1 研究變項之描述性統計分析………………………………………………….…66
4.2 海外投資動機類型…………………………………………………………….…72
4.3 依賴國際大廠程度與海外投資動機類型之關係…………………………….…74
4.4 廠商特性與海外投資動機類型之關係………………………………………….76
4.5 海外投資動機類型與國際化策略之關係…………………………………….…77
五 結果與建議……………………………………………………………….…….…79
5.1 研究發現……………………………………………………………………….…79
5.2 研究建議…………………………………………………………………………81
5.2 後續研究建議……………………………………………………………………82
參考文獻………………………………..………………….…………………………84
附錄 國際化策略問卷…………………………………….…………………………89
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