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研究生:黃俊雄
研究生(外文):Chun-Hsiung Huang
論文名稱:以價值網路探討貿易商網路核心策略、結構與地位的關係
論文名稱(外文):Discuss Relations of Core Stratege, Structure and Position of a Trading Firm Network from Value Net
指導教授:胡哲生胡哲生引用關係
指導教授(外文):Che-Sheng Hu
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:75
中文關鍵詞:最終網路價值網路情境價值網路交易價值
外文關鍵詞:Final Net ValueValue NetTrade ValueNetwork Context
相關次數:
  • 被引用被引用:13
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  • 下載下載:111
  • 收藏至我的研究室書目清單書目收藏:5
台灣的企業正面臨全球經濟的不景氣、國內經濟低迷等眾多不利因素且國內的企業多為中小企業,資源與能力相對較為不足,如此若面對國外大廠應該要如何與之競爭。所以企業應該從提升本身與相關供應商的競爭能力,形成緊密配合的供應鏈體系,即價值網路的概念,整合整個體系的力量來增加彼此的競爭力。再者,因為國內對貿易商的價值網路研究較缺乏,故選取貿易商來做價值網路的分析,希望能從其價值網路中發現核心策略、結構與地位的關係,並了解應該從哪些構面來建構價值網路。
本研究的發現如下:
1.網路情境的變化會影響到網路價值的轉變,進而造成核心成員經營策略的改變。
2.網路核心成員經營策略方向的改變,會造成營運範疇、核心資源與合作成員等的調整與配
置,進而影響整個價值網路結構的配置,最後共同創造最終網路價值。
3.交易價值可以區分為五種類型:經濟價值、社會價值、知識價值、技術價值與策略價值。
而且交易價值有其層級性,經濟價值是五種價值中最起始的價值,其次為社會價值、知識
價值、技術價值與策略價值,且其交易價值替代性也依序降低,依賴程度關係依序提高。
4.廠商所提供的交易價值越高或越多,則越接近網路核心地位。
5.隨著交易價值層次的提高或豐富度的增加,使雙方依賴程度的提高,促使雙方關係穩定度
越高,且越接近核心主導地位。
6.貿易商的經營活動越多則越接近核心地位。
Industries in Taiwan have faced unfavorable factors including the global and domestic economical depressions. Industries in Taiwan are almost Small and Medium Enterprises, so their resource and ability are not enough to compete with overseas big companies. So enterprises should promote itself and competed ability of related suppliers to form an inseparable supply chain system. It is called value net and adjusts power of whole system to increase competition. Moreover, there is less research about value net of trading firms in Taiwan, so I choose a trading firm to analyze it. I hope I can discover relations of core
stratege, structure and position from value net. Final, I hope to understand
from which structure to construct value net.
The study has discovered the following information:
1.Changes of network context will affect final network value and result in
stratege changes of core members.
2.Stratege change of network core members will result in adjustment of
operation scope, core competency and cooperated members. Moreover, affect
the configuration of network structure and create final network value.
3.The trade value can be differentiated between five kinds:economical value,
social value, knowledge value, technique value and stratege value. The trade
value is related to trade relationship increasing progressively.
4.A factory owner supplies more or higher trade value and it is closer to core
position.
5.By offering more and higher trade value, promote both sides dependence level
and relationship stable level increasing, and it is closer to core position.
6.A trading firm operates more and it is closer to core position.
目 錄

中文摘要 --------------------------------------------------------------- i
英文摘要 --------------------------------------------------------------- ii
誌謝 --------------------------------------------------------------- iii
目錄 --------------------------------------------------------------- iv
表目錄 --------------------------------------------------------------- v
圖目錄 --------------------------------------------------------------- vi
ㄧ、 緒論----------------------------------------------------------- 1
1.1 研究背景與動機------------------------------------------------- 1
1.2 研究問題------------------------------------------------------- 3
1.3 研究限制------------------------------------------------------- 4
1.4 章節架構-------------------------------------------------------- 5
二、 文獻探討------------------------------------------------------- 6
2.1 網路的涵義----------------------------------------------------- 6
2.2 資源特性與交易價值--------------------------------------------- 15
2.3 企業策略與網路關係--------------------------------------------- 23
三、 研究設計------------------------------------------------------- 25
3.1 研究方法------------------------------------------------------- 25
3.2 研究流程------------------------------------------------------- 27
3.3 資料搜集的研究對象--------------------------------------------- 28
四、 個案描述與分析------------------------------------------------- 29
4.1 嘉鴻公司簡介--------------------------------------------------- 29
4.2 嘉鴻公司價值網路結構改變的四個階段----------------------------- 35
4.3 策略構面歸納分析----------------------------------------------- 57
4.4 命題發展------------------------------------------------------- 60
五、 結論----------------------------------------------------------- 70
參考文獻 --------------------------------------------------------------- 72
一、中文文獻:
1.于皓,2002,價值網路成員之網路能力成長與價值創造,碩士論文,國立雲林科技大學企業管理研究所。
2.李萬晉,2000,「外包商外移模式及其影響因素之研究—台商海外生產網路之實證」,碩士論文,國立台灣大學國際企業管理研究所。
3.吳思華,2000,策略九說—策略思考的本質,2版,台北:臉譜出版社。
4.邱泓翰,2001,貿易商中心主導價值網路之網路結構與網路地位之轉變,碩士論文,國立雲林科技大學企業管理研究所。
5.杜墨瑋,2002,以策略三構面探討美商戴爾電腦的營運模式,碩士論文,國立政治大學經營管理研究所。
6.施美瑛,2002,網路關係改變之探討,碩士論文,國立雲林科技大學企業管理研究所。
7.胡哲生,2002,台灣企業之價值網路案例研討會,講義,國立雲林科技大學企業管理系。
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二、英文文獻:
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19.Mitchell, J.C.,1969,The Concept and Use of Social Network in Social Network in Urban Situations Manchester, England:Manchester University Press.pp.20-40.
20.Noordewier, T. G., G. John. And J. R. Nevin, 1990,Performance of Purchasing Arrangement in Industrial Buyer-Vendor Relationships, Journal of Marketing, Vol.54, No.3, pp.80-93.
21.Pfeffer, J, & Salancik, G., 1978, The external control of organizations:A resource department perspective. New York:Harper & Row.
22.Powell, W. W., 1987, Hybird Organizational Arrangement:New Forms or Transitional Development, California Management Review, Vol.30, No.1, pp.67-87.
23.Powell, W. W., 1990, Neither Market Nor Hierarchy:Network Forms of Organizations, Research in Organizational Behavior,12, pp.295-336.
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25.Thorelli, H.B.,1986, Networks:Between markets and hierarchies. Strategy management, Journal,7(1).
26.Yin, R.K.,1994,Case Study Research:Design and Methods, Second Edition, Stage Publication.
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