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研究生:王瑜銘
研究生(外文):Yu-Ming Wang
論文名稱:企業e化下資訊科技對產業競爭模式之影響—以台灣製造業為例
論文名稱(外文):The Study of the Impact of E-Business on Industrial Competitive Model -The Case of Taiwan Manufacturing Industry
指導教授:湯宗泰湯宗泰引用關係
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:資訊管理系碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:191
中文關鍵詞:企業e化供應鏈管理企業資源規劃顧客關係管理商業智慧企業整合應用五力分析
外文關鍵詞:ERPBICRMe-BusinessSCMEAIFive Force Model
相關次數:
  • 被引用被引用:6
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  • 下載下載:137
  • 收藏至我的研究室書目清單書目收藏:8
由於知識經濟時代來臨,產業漸趨網路化,企業e化已成為企業提高核心競爭力的主要關鍵。而企業進行e化所採的新興資訊科技並非全部適用於全部的企業上,所以當企業在引用資訊科技時除了重視資訊科技的功能外,亦需考慮到整個產業競爭模式的影響與相互之間的牽動。本研究採用波特的五力分析模型(包括有:供應商的議價能力、買方的議價能力、產業內部競爭、新進入者的威脅、及替代品的威脅)的產業競爭模型來分析企業e化下的新興資訊科技,如供應鏈管理、企業資源規劃、顧客關係管理、商業智慧以及企業整合應用的重視程度與競爭力的影響。
本研究採郵寄問卷法,研究樣本為台灣地區前八百大製造業為主。共寄出800份且回收有效問卷為114份,有效回收率為14.3%。研究結果發現:(1)企業e化下的資訊科技(SCM、ERP、CRM、BI、EAI)的重視程度對於供應商的議價能力具有顯著相關。(2)企業e化下的資訊科技(SCM、ERP、CRM、BI、EAI) 的重視程度對於買方的議價能力具有顯著相關。(3)企業e化下的資訊科技(SCM、ERP、CRM、BI、EAI) 的重視程度對於產業內部的競爭力具有顯著相關。(4)企業e化下的資訊科技(SCM、ERP、CRM、BI、EAI) 的重視程度對於替代品的威脅具有顯著相關。(5)企業e化下的資訊科技(SCM、ERP、CRM、BI、EAI) 的重視程度對於新進者的威脅具有顯著相關。
本研究的貢獻為,依研究結果來提出一個結合企業競爭優勢的資訊科技採用的優先順序,並提出企業競爭力的最佳資訊科技組合。
Since the coming of era of knowledge economy, the e-commerce has beenthe key of promoting the core competition of enterprises. Not all of the information technology is appropriate to all of the enterprises. The usage of IT is depending on the model or interaction of competition.In this study we adopted on Michael E. Porter’s five forces model(Bargaining power of buyers, bargaining power of suppliers, rivalry among competitors, threat of new entrants, and substitutes) to analyze the new ITs, such as SCM(supply chain management), ERP(enterprice resource planning), CRM(custom relationship management), BI(business intelligence) and EAI(enterprice application integration).
The survey is done by sending questionnaires via mail and based on the sample frame of top 800 manufacturing industries. 800 copies of the questionnaires are mailed out. 114 valid copies return. The valid response rate is 14.3%. The result shows that (1) There is a significantly relationship between the importance of e-business applications and bargaining power of suppliers. (2) There is a significantly relationship between the importance of e-business applications and bargaining power of buyers. (3) There is a significantly relationship between the importance of e-business applications and rivalry among competitors. (4) There is a significantly relationship between the importance of e-business applications and threat of substitutes. (5) There is a significantly relationship between the importance of e-business applications and threat of new entrants.
The contribution of this study is that we proposed a best combination of IT to prompte the competition of enterprises.
摘要 I
ABSTRACT II
誌謝 III
目錄 IV
圖目錄 VI
表目錄 VIII
一、緒論 1
1.1 研究背景與動機 1
1.2 研究目的 1
1.3 研究範圍與限制 2
1.4 論文架構 2
二、文獻探討 4
2.1 企業e化的定義 4
2.2 企業e化下之資訊科技之應用範圍及功能 4
2.2.1 SCM(供應鏈管理)的主要功能探索 8
2.2.2 ERP(企業資源規劃)主要功能探索 12
2.2.3 CRM(顧客關係管理)主要功能探索 16
2.2.4 BI(商業智慧)的主要功能探索 18
2.2.5 EAI(企業應用整合)主要功能探索 22
2.3 產業競爭模式的探討 25
2.4 企業e化下資訊科技對於產業競爭模式的影響 28
2.4.1 供應鏈管理(SCM)對產業競爭模式的影響 28
2.4.2 企業資源規劃(ERP)對產業競爭模式的影響 32
2.4.3 顧客關係管理(CRM)對產業競爭模式的影響 34
2.4.4 商業智慧(BI)對產業競爭模式的影響 37
2.4.5 企業應用整合(EAI)對產業競爭模式的影響 39
三、研究方法 43
3.1 研究架構 43
3.2 研究變數的定義 44
3.3 研究假設 54
3.4 研究設計 56
3.4.1 研究對象與抽樣方法 56
3.4.2 問卷設計 56
3.4.3 問卷內容 56
3.5 資料分析 58
3.5.1 資料分析步驟 58
3.5.2 資料分析方法 59
肆、研究結果 61
4.1 樣本回收與檢驗 61
4.1.1 樣本回收情形 61
4.1.2 無反應偏差檢定 61
4.2 樣本基本資料描述 62
4.2.1 公司基本資料 62
4.2.2 公司實施電子化之情況 63
4.2.3 企業電子化下所採用科技的重視程度 66
4.2.4 資訊科技影響競爭力的程度 70
4.3 各構面之因素分析 73
4.3.1 企業e化之供應鍵管理構面之因素分析 73
4.3.2 企業e化之企業資源規劃構面之因素分析 75
4.3.3 企業e化之顧客關係管理構面之因素分析 76
4.3.4 企業e化之商業智慧構面之因素分析 77
4.3.5 企業e化之企業整合應用構面之因素分析 78
4.4 信度與效度檢定 79
4.4.1 信度檢定 79
4.4.2 效度檢定 80
4.5 假設之驗證 81
4.6 檢定結果彙總 143
五、結論與建議 145
5.1 結論 145
5.1.1 企業e化的資訊科技與供應商的議價能力 145
5.1.2 企業e化的資訊科技與購買者的議價能力 146
5.1.3 企業e化的資訊科技與產業內部競爭力之影響 147
5.1.4 企業e化的資訊科技與替代品的威脅的影響 148
5.1.5 企業e化的資訊科技與新進入者的威脅程度的影響 149
5.2 建議 150
5.2.1 對企業之建議 150
5.2.2 後續研究之建議 151
附錄一 前測問卷 152
附件二 正式問卷 159
附錄三 過錄編碼簿(Codebook) 167
附錄四 因素相關矩陣 177
文獻 183
中文
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