臺灣博碩士論文加值系統

國內汽車產業於加入WTO後，面臨自由化與國際化之競爭壓力造成相當之衝擊。整車方面進口限地措施將逐年取消、進口關稅亦將逐年調降，在零組件方面，自製率取消與零件進口關稅的調降，可預期未來全球各汽車集團之分工策略將更趨明顯；此外，中國大陸廣大消費市場的磁吸效應等影響下，國內汽車產業及其零組件業者如何於此競爭激烈的環境中創造及確保新的競爭優勢，實為一重要之要務。
在全球化市場競爭及資訊科技快速成長之環境下，企業的競爭優勢常難以持久，反映出產業結構分析與資源基礎觀點，無法完全適用於現今之環境。本研究以學者Teece所提出之動態能力之觀點為理論依據，運用模糊德爾菲法、層級分析程序法探討可能影響國內汽車零組件產業廠商所經營之動態能力因素，並求得各動態能力因素對業者之影響權重，期盼能夠提供相關企業於進行資源分配及強化核心能力時之參考依據，進而提昇產業之國際競爭力。

After entry into WTO, the automobile industry in Taiwan is facing global competition, including progressive rescission of import restriction, progressive reduction of tariff, and magnet effect of the market in Mainland China. Innovation and maintaining competitiveness is an important issue to domestic auto industry and parts manufacturers. This study, based on the dynamic capabilities proposed by Teece, uses Delphi’s Method and investigates professional managers to construct dynamic capabilities analysis hierarchical structure. It also uses analytic hierarchy process (AHP) to discuss the factors affecting the business of domestic auto parts industry. The research results show that the concern over the organizational and management process improvement surpasses the positioning of corporate asset and corporate development. The weighted analysis of the observed dynamic capabilities shows that companies value speed of response to market demand, establishing preventive measures and solutions, contingency human resource plan, technology transfer, and corporate integration as the main concerns in developing competitive advantages.

中文摘要 i
英文摘要 ii
誌　謝 iii
目　錄 iv
圖目錄 vi
表目錄 vii
第一章　緒論 1
1.1　研究背景 1
1.2　研究動機 2
1.3　研究目的 3
1.4　研究流程 3
1.5　論文架構 6
第二章　文獻探討 7
2.1　競爭策略的演進 7
2.1.1　產業結構分析 8
2.1.2　賽局理論 8
2.1.3　資源基礎理論 10
2.1.4　動態能力理論 10
2.2　動態能力理論的發展 12
2.2.1　動態能力理論之發展背景與意義 12
2.2.2 動態能力相關研究探討 13
2.2.3 動態能力之構面 15
2.2.4 動態能力架構 21
2.3　模糊理論原理概述 22
2.3.1 模糊德爾菲法相關文獻探討 24
2.4　層級分析法相關文獻探討 30
第三章　研究方法與設計 37
3.1　動態能力評估準則之定義與衡量 37
3.1.1　「程序」構面定義及觀察因素 37
3.1.2　「位置」構面定義及觀察因素 38
3.1.3　「路徑」構面定義及觀察因素 39
3.2　研究架構 41
3.3　研究方法 44
3.3.1　模糊德爾菲法 44
3.3.2　層級分析法 48
3.3　問卷設計 51
第四章　問卷結果與分析 53
4.1　研究對象與資料蒐集 53
4.2　構面間之相對權重 54
4.3　觀察要素分析 54
4.3.1　組織與管理流程（process）觀察因素比較 54
4.3.2　企業專屬資產的定位（process）觀察要素比較 56
4.3.3　企業發展途徑（path）觀察要素比較 56
4.3.4　整體觀察因素重要性分析 57
第五章　結論與建議 60
5.1　研究結論 60
5.2　管理上的意涵 61
5.3　後續研究建議 62
5.4　研究限制 62
參考文獻 64
附錄一（問卷調查-德爾菲法） 68
附錄二（問卷設計-層級分析法） 78

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