臺灣博碩士論文加值系統

咖啡乃除了石油之外，國際貿易最大宗之商品。咖啡在衣索匹亞被發現，但目前最大生產地在拉丁美洲。拉丁美洲與台灣向來關係密切，我國半數左右之邦交國皆位於拉丁美洲。本文探討拉丁美洲咖啡之特性與目前台灣咖啡市場現況。前言：說明咖啡之重要性及其與台灣之關係。第一章：介紹咖啡的起源及拉丁美洲各國咖啡之特性。第二章：介紹咖啡如何在台灣崛起及歷年來台灣咖啡進口量分析，以了解拉丁美洲咖啡在台灣咖啡市場所佔之重要地位。第三章：探討咖啡對台灣的影響以及目前台灣咖啡市場概況。最後一部份為結語。

Indice
Agradecimientos.........................................................................................1
Introducción................................................................................................2
Capítulo 1: Historia de café
1.1. Origen de café.....................................................................5
1.2. Café de América Latina
1.2.1. Café de Costa Rica.........................................10
1.2.2. Café de Cuba..................................................11
1.2.3. Café de la República Dominicana.................12
1.2.4. Café de Guatemala.........................................13
1.2.5. Café de Haití..................................................20
1.2.6. Café de Honduras..........................................20
1.2.7. Café de Jamaica.............................................20
1.2.8. Café de México..............................................23
1.2.9. Café de Nicaragua..........................................24
1.2.10. Café de Panamá.............................................25
1.2.11. Café de Puerto Rico.......................................26
1.2.12. Café de Bolivia..............................................27
1.2.13. Café de Brasil................................................28
1.2.14. Café de Colombia..........................................30
1.2.15. Café de Ecuador.............................................33
1.2.16. Café de Perú...................................................34
1.2.17. Café de Venezuela..........................................35
Capítulo 2: La Comercialización de café latinoamericano con Taiwán
2.1. La llegada del café a Taiwán............................................37
2.2. Las cafeterías en Taiwán...................................................40
2.3. La importación del café latinoamericanao a Taiwán........49
Capítulo 3: La influencia del café a Taiwan
3.1. El cambio del gusto de bebida─de Té a Café..................64
3.2. Situación actual del mercado de café en Taiwán..............67
Conclusión................................................................................................89
Bibliografía...............................................................................................92

Bibliografía
I. Libros y artículos en inglés/español:
1. A. E. Haarer, Coffee growing, New York, Oxford University Press, 1963
2. Acero Duarte y Luis Enrique, Arboles de la zona cafetera colombiana, Fondo Cultural Cafetero, Bogotá, 1985
3. Alec Ernest Haarer, Modern coffee production, Leonard Hill, London, 1958
4. Alexander Payne and James Zematis, The coffee table coffee table book, London, Black Dog, 2003
5. Ann Lander, Wake up and smell the coffee! advice, wisdom, and uncommon good sense, Villard, New York, 1996
6. Anthony Winson, Coffee and democracy in modern Costa Rica, Macmillan, Hampshire, 1989
7. April Sinclair, Coffee will make your black, Hyperion, New York, 1994
8. Brian MacMahon, Coffee and health, Cold Spring Harbor Laboratory, New York, 1984
9. Calvert Catherine, Coffee the essential guide to the essential bean, Hearst Books, New York, 1994
10. Convenio UNA, Crisis y perspectivas del café latinoamericano, San José, 1994
11. Corby Kummer, The Joy of coffee, China Times Publishing Company, 1995
12. David Cappello, The market for coffee and tea, Kalorama Information, New York, 1999
13. George Vivian, Coffee and tea, H. K. Lewis, London, 1883
14. Gregory Dicum and Nina Luttinger, The coffee book: Anatomy of an industry from the crop to the last drop, New press, New York, 1999
15. Hans Hedlund, Coffee, co-operatives, and culture : an anthropological study of a coffee co-operative in Kenya, Nairobi, Oxford University Press, 1992
16. Howard Schultz, Pour your heart into it: how Starbucks built a company one cup at a time, NY Hyperion, New York, 1997
17. International Institute of Agriculture, The world’s coffee, Villa Borghese, Rome, 1947
18. Ivon Flament, Coffee flavor chemistry, New York, Wiley, 2002
19. J. de Graaff, The economics of coffee, Pudoc, Wageningen, 1986
20. Jeffrey M. Paige, Coffee and Power: Revolution and the Rise of Democracy in Central America, Harvard University Press, 1999
21. John A. Lent, Asian popular culture, Boulder, West View Press, 1995
22. Jon Thorn, The Coffee Companion, Running Press, Philadelphia, 1995
23. Julio J. Cambranes, Café y campesinos. Los orígenes de la economía de plantación moderna en Guatemala, 1853-1897, Madrid, 1996
24. K. C. Willson, Coffee Cocoa and Tea, CABI Publishing, New York, 1999
25. Leslie A. Yerkes, Charles Decker, Charles L. Decker y Leslie Yerkes, Una taza de café, Empresa Activa, Barcelona, 2004
26. María Cristina Renard, La comercialización internacional del café, Universidad Autónoma Chapingo, México, 1993
27. Mark Pendergrast, Uncommon Grounds─The History of Coffee and How IT Transformed Our World, Basic Books, New York, 2000
28. Mary Banks, The world encyclopedia of coffee, Lorenz, London, 2002
29. Mary Boardman Sheldon, Coffee and a love affair: an American girl’s romance on coffee plantation, Frederick A. Stokes Co., New York, 1908
30. Mauricio A. Font, Coffee, contention and change in the making of modern Brazil, Cambridge, B. Blackwell, 1990
31. Melissa Clark, The coffee book, Berkley Books, New York, 1994
32. Michael Sivetz and H. Elliott Foote, Coffee processing technology, Westport, AVI, 1963
33. Peter J. Buzzanell, Coffee production and trade in Latin America, Foreign Agricultural Service, U.S. Dept. of Agriculture, Washington, 1979
34. R.J. Clarke and R. Macrae, Coffee, Elsevier Applied Science Publishers, New York, 1985
35. Raúl Aguilar Rodas, Lo mejor del mundo─el café de Colombia, Interprint, Bogotá, 1988
36. Regina Wagner, The History of Coffee in Guatemala, Villegas Editores, Columbia, 2001
37. Robert G. Williams, State and social evolution: Coffee and the Rise of National Governments in Central America, University of North Carolina Press, 1994
38. Robert H. Bates, Open-economy politics : the political economy of the world coffee trade, Princeton, N.J, Princeton University Press, 1999
39. Robert Hewitt, jr, Coffee: its history, cultivation, and uses, D. Appleton and company, New York, 1872
40. Robert J. Thomas, New product success stories : lessons from leading innovators, John Wiley, New York, 1995
41. Salvador Arias Peñate, Los subsistemas de agroexportación de El Salvador: el café , el algodón y el azúcar, UCA Editores, San Salvador, 1988
42. Sutti Ortiz, Harvesting coffee, bargaining wages rural labor markets in Colombia, 1975-1990, University of Michigan Press, Michigan, 1999
43. Thomas Matzen, Start & run a coffee bar, Self-counsel Press, North Vancouver, 2001
44. Tom Lang, Coffee: a story, Boudelang Press, Portland, 1995
45. Vernon Dale Wickizer, Coffee tea and cocoa, an economical and political analysis, Stanford University Press, Stanford, 1951
46. William Gervase Clarence-Smith y Steven Topik, The Global Coffee Economy in Africa, Asia, and Latin America, 1500-1989, Cambridge University Press, Cambridge, 2003
47. William Roseberry, Coffee, Society and Power in Latin America, Johns Hopkins University Press, 1995
II. Libros y artículos en chino:
1. 陳俊成, 各國咖啡豆之特質, 食品資訊, Vol.169, 2000
2. 李明軒, 臺灣咖啡文化的見證者--力代咖啡, 食品資訊, Vol.176, 2000
3. 宋東, 誰攪亂了咖啡市場, 天下雜誌, Vol. 291, 2004
4. 顏鎮榮, 論述臺灣咖啡館的演進與個案分析研究, 嶺東學報, Vol. 14, 2003
5. 蔡子瑋, 咖啡市場面面觀, 中華食品工業, Vol. 34, 1999
6. 楊雅民, 星巴克、伊是與真鍋三方熱戰, 商業週刋, Vol. 591, 1999
7. 文林, 三十五元咖啡店再掀一波平價革命, 商業週刋, Vol. 336, 1994
8. 李文富,´九九年連鎖咖啡店佈陣調查, 流通快訊, Vol. 227, 1999
9. 林瑞豐, 茶飲料市場區隔及產品定位之研究─以屏科大學生生活型態為例, 農業經營管理, Vol. 4, 1998
10. 關口一郎, 咖啡傳播史, 時報出版, 台北市, 1992
11. 柯木興, 咖啡物語：咖啡學入門, 中原文化, 台北市, 1998
12. 韓懷宗, Starbucks咖啡王國傳奇, 聯經, 台北市, 2001
13. 田崎真也, 咖啡風景,永中國際, 台北市, 2001
14. 許心怡, 遇見一杯好咖啡,太雅, 台北市, 1999
15. 黃秀義, 高市書店咖啡業異業結盟, Economy Daily, P.30, 29 de febrero, 2000
16. 王家英, 連鎖店去年成長27%, Economy Daily, P.1, 14 de marzo, 2000
17. 羅際鴻,紅茶加咖啡要搶台灣市場, China Times, P.15, 9 de enero, 1991
18. 張潔德, 21世紀飲品紅五類─黑水之戀, China Times, P.37, 2 de octubre, 1993
19. 崔慈悌, 世界大型咖啡連鎖店登台, China Times, P.17, 17 de marzo, 1997
20. 沈孟穎, 台北咖啡館:一個(文藝)公共領域之崛起、發展與轉化, 私立中原大學室內設計研究所碩士論文, 2002
21. 楊日融, 咖啡店經營關鍵成功因素之研究, 國立中正大學企業管理研究所碩士論文, 2003
22. 陳瑋玲，經營知識跨國移轉與吸收─美日在台咖啡連鎖店之個案研究，國立交通大學經營管理研究所碩士論文, 1999
23. 黃韋仁, 形象策略、品牌權益、與顧客終身價值關係之研究－以咖啡連鎖店類型之實證, 私立中原大學企業管理研究所碩士論文, 2002
24. 范婷, 台灣咖啡消費文化的歷史分析, 私立輔仁大學大眾傳播學研究所碩士論文, 2002
25. 陳淑中, 咖啡連鎖業在不同地區消費者行為的差異性研究-以星巴克咖啡為例, 私立中華大學經營管理研究所碩士論文, 2003
26. 林岡立, 咖啡連鎖店消費者行為、區位及建築屬性偏好之研究, 私立逢甲大學建築與都市計畫所碩士論文, 2003
27. 鄭博宇, 台北市咖啡連鎖店服務品質管理與顧客滿意度之個案研究, 私立中國文化大學生活應用科學碩士論文, 2003
28. 王姝怡, 市場分析與品牌策略規劃--以包裝咖啡市場為例, 私立淡江江大學管理科學研究所碩士論文, 2003
29. 黃韋仁, 形象策略、品牌權益與顧客終身價值關係之研究─以咖啡連鎖店類型, 私立中原大學企業管理研究所碩士論文, 2002
II. Recursos en internet:
1. ¿Cómo influencia Starbucks a la cultura de café en Taiwán? http://www.ncu.edu.tw/~eng/mc/final/starbucks.htm
2. Asociación Nacional de café de Guatemala http://portal.anacafe.org
3. Blue Monutain Coffee http://www.jamcoffee.com
4. Cafetería “Barista” http://www.barista.comt.tw
5. Cafetería “Dante” http://www.dante.com.tw
6. Cafetería “Doutor” http://www.doutor.com.tw
7. Cafetería “IS Coffee” http://www.iscoffee.com.tw
8. Cafetería “Kohikan” http://www3.kohikan.com.tw
9. Cafetería “Manabe” http://www.cafe2000.com.tw
10. Cafetería “Starbucks” http://www.starbucks.com.tw
11. Comunidad Alfil http://www.alfil.com
12. Consejo de Agricultura de Taiwán http://www.coa.gov.tw
13. Consejo de exportadores de café de Brasil http://www.cecafe.com.br
14. Consejo Salvadoreño del Café http://www.consejocafe.org.sv
15. Do Sun Taiwan Coffee http://www.dosun.com.tw
16. Federación Nacional de Cafeteros de Colombia http://www.cafedecolombia.com
17. Historia de café en Taiwán http://st.tit.edu.tw/~jb103324/img/page2_3.htm
18. Historia de café en Taiwán http://www.cafe2000.com.tw/EBOOK/ebook03.htm
19. Instituto de café de Costa Rica http://www.icafe.go.cr
20. Instituto Hondureño del Café http://www.cafedehonduras.hn
21. International Coffee Organization http://www.ico.org
22. Junta de Industria de Café, Jamaica http://www.jamaicancoffee.gov.jm
23. Mundo del café http://www.mundodelcafe.com
24. Museo de Té Ping Lin http://www.pinglin.tpc.gov.tw/teahouse/organ.htm
25. Periódico inglés “Taipei Times” http://www.taipeitimes.com/news/
26. Primera cafetería en Taiwán: Bolero http://www.bolero1934.com.tw
27. Primera cafetería en Taiwán: Bolero http://www.gfes.ilc.edu.tw/medias/TMphoto/subject/D-4-GIS/street/street-d.html#street-d3
28. Specialty Coffee Association of America http://www.scaa.org
29. Taiwan Coffee Association http://www.taiwancoffee.org
30. Taiwan Coffee http://www.twcoffee.com.tw
31. Taiwan Tea http://www.tea-taiwan.com.tw
32. Tea Research and Extension Station http://www.coa.gov.tw/external/teais/
33. Zona de antiguas cafeterías en Taiwán http://www.tatong.gov.tw/datong/source/1/b/04/culture41.htm