臺灣博碩士論文加值系統

面對著激烈的競爭環境及產業景氣的高低起伏變化，台灣水處理業者除了要對外界市場具有相當敏銳的嗅覺可迅速聞到商機之所在，更要對於自我本身所具各種（有形、無形）資源優劣勢加以省思，設法針對具優勢資源予以強化持續，而具缺口之劣勢資源是採取本身發展或由外界予以獲取，則有賴業者如何適當調整其企業經營策略及適切地運用搭配企業資源，值得業者予以深度思考。
本研究認為環境、資源與策略制定間具有相當密切的關係，因為在產業環境的變遷往往具有高度的不確定性及複雜性，在產業不同生命週期階段所產生之變化往往難以預測，是故水處理廠商應該如何因應環境變化、分析資源妥善運用並對其經營策略做適度調整，往往是企業為何能夠創造具持久性競爭優勢的重要因素。是故針對目前國內水處理產業的發展情形，探討其企業資源與外在環境之關係，進而影響企業之競爭優勢及策略。
本研究希望了解高階經理人在公司發展過程中所制定策略的脈絡，以國內水處理業者為對象，針對高階主管決策者進行訪談，並輔以書籍、文件、檔案等次級資料收集的方式，來進行個案研究分析。
綜合現有理論與實證的文獻相互分析比較，本研究經由個案分析產生研究發現如下：
發現1 「進入時機」愈早且「知識基礎資源」愈豐富之企業，愈具有時機優勢。
發現2-1 在水處理產業中，「財產基礎資源」能替企業創造競爭優勢。
發現2-2 在水處理產業中，「知識基礎資源」能替企業創造競爭優勢。
發現2-3 在水處理產業中，「知識基礎資源」比「財產基礎資源」能替企業創造較多競爭優勢。
發現3-1 在「技術不確定性」愈高之環境中，擁有「知識基礎資源」的企業較具有競爭優勢。
發現3-2 在「市場不確定性」愈高之環境中，擁有「知識基礎資源」的企業較具有競爭優勢。
發現3-3 在「競爭程度」愈高之環境中，擁有「知識基礎資源」及「財產基礎資源」的企業較具有競爭優勢。
發現4-1 兼具豐富之「知識基礎資源」及「財產基礎資源」者可採取「前瞻者」或「分析者」的競爭策略。
發現4-2 具備「知識基礎資源」可採取「防衛者」的競爭策略。
發現4-3 「知識基礎資源」不足者可採取「反應者」的競爭策略。

In the most competitive environment and a depression, water treatment companies in Taiwan have to find where to look for the business opportunity, to analysis their tangible and intangible resources, to strengthen excellent ones and develop or acquire from outside in weak resources. They must know how to adapt the business strategy and use their resources properly.
This research discusses the relationship among the environment, resources and strategy formulation. Because the industry environment is very high uncertainly, complexity and unpredicted, the water treatment companies should know how to adjust the environment, analysis their resources and adapt the business strategy to create sustain competitive advantage. According to the development of the water treatment industry in Taiwan, this thesis focuses on the relationship between resources and environment, and how to influence the competitive advantage and business strategy.
This research studies the high-level managers how to formulate the strategy. The study list is water treatment companies in Taiwan. The case study is to interview the high-level managers and cites secondary data.
The discoveries of this thesis show:
1: The earlier the time of entry and the more abundant knowledge-based resources of companies is, the more the advantage of the time of entry is
2-1: In water treatment companies, property-based resources could create the competitive advantage.
2-2: In water treatment companies, knowledge-based resources could create the competitive advantage.
2-3: In water treatment companies, knowledge-based resources could create more competitive advantage than property based resources.
3-1: In high technology uncertainty environment, the companies have property-based resources have more competitive advantage than others.
3-2: In high market uncertainty environment, the companies have knowledge-based resources have more competitive advantage than others.
3-3: In high competitive level environment, the companies have both resources have more competitive advantage than others.
4-1: The companies, which have abundant knowledge-based resources and property-based resources, may execute the competitive strategy of prospector or analyzer.
4-2: The companies which have knowledge-based resources, execute the competitive strategy of defender.
4-2: The companies, which have poor knowledge-based resources, execute the competitive strategy of reactors.

第壹章、緒論 ------------------------------------------------1
一、研究動機 ------------------------------------------------1
二、研究問題與目的 ------------------------------------------3
三、研究範圍 ------------------------------------------------4
四、研究限制 ------------------------------------------------7
五、論文研究流程 --------------------------------------------9
第貳章、文獻回顧 -------------------------------------------10
一、環保產業的定義 -----------------------------------------10
二、資源基礎觀點之策略管理相關研究--------------------------16
三、競爭優勢 -----------------------------------------------28
四、策略管理相關研究----------------------------------------30
五、環境部分之相關研究 -------------------------------------45
第參章、研究方法 -------------------------------------------47
一、研究架構 -----------------------------------------------47
二、研究變數之觀念性定義------------------------------------48
三、研究樣本 -----------------------------------------------57
四、研究工具之設計------------------------------------------58
第肆章、我國環保產業分析及個案公司背景說明 -----------------62
一、我國環保產業分析----------------------------------------62
二、個案公司－背景說明 -------------------------------------71
第伍章、個案公司綜合分析與研究發現 -------------------------80
一、個案公司之進入時機分析----------------------------------81
二、個案公司之企業資源分析----------------------------------84
三、個案公司之外在環境不確定性分析-------------------------113
四、個案公司之競爭策略分析---------------------------------118
五、個案公司之競爭優勢分析---------------------------------133
六、個案綜合性分析及研究發現-------------------------------136
第陸章、結論與建議 ----------------------------------------162
一、研究結論 ----------------------------------------------162
二、研究貢獻-----------------------------------------------167
三、建議事項-----------------------------------------------169
參考文獻---------------------------------------------------172
附錄一、個案公司訪談問題
附錄二、個案公司訪談逐字稿

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