臺灣博碩士論文加值系統

根據MIC資策會報告顯示，台灣線上遊戲市場近年的高度年複合成長率，已吸引了多家廠商的參與競爭。線上遊戲業者在面臨產業競爭者眾多、市場趨於飽和等因素下，應如何掌握內部資源，發掘出獨特之關鍵才能，進而建構核心能力，以在市場上取得或維持競爭優勢，已成為當前主要課題。因此，本文旨在模糊環境中，為線上遊戲公司建構一套關鍵才能評估模式。本文所處理的管理問題，屬於結構不完整之多人且多準則的決策問題。本文所提之決策模式係結合模糊德菲法、平衡計分卡、層級分析法、模糊理論及多評準決策法等概念，求解此評估問題。
本文首先參考文獻整理出評估準則，再針對2003年台灣地區的線上遊戲公司之實際參與決策或與其職務相關之主管人員及專業幕僚進行問卷訪查，篩選出十九項準則，進而建構出線上遊戲公司關鍵才能評估模式之層級結構。本研究分別利用層級分析法與模糊德菲法決定關鍵因子權重，並經由模糊多評準演算法則：該演算法則是根據三角形模糊數與語言變數兩個主要的觀念，作為評估準則之「重要性」與方案滿足各準則之「滿意度」評估之用。藉由層級整合得出各方案之綜合評價，並利用修正之Chang & Chen模糊數排序法求解出關鍵才能。
本研究以智冠科技為例，為所提出之評估模式進行實證應用，並探討其利弊，以供線上遊戲公司實際決策參考之用。

The main purpose of this paper is to provide an algorithm for online game company to determine the key capabilities under fuzzy environment. The fundamental concepts we have adopted include the fuzzy Delphi method, balanced scorecard, analytic hierarchy process, fuzzy set theory and multi-criteria decision-making method.
With the literature review and the investigations of Taiwan online game companies, we use the importance analysis to get the key factors. After condensing some criteria, we construct the hierarchical structure of determining key capabilities for online game company. The fuzzy Delphi method is integrated with the eigenvector method to form a set of pooled weights of the extracted criteria. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variables, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of capabilities. Then we use a revised Chang and Chen’s ranking method to rank the final scores and get the key capabilities.
A case of Soft-World International Corp. in Taiwan is applied and we find the key capabilities are services of community, content management, distribution of channel etc.

第一章 緒論
第一節 研究背景與動機……………………………………………………1
第二節 研究目的……………………………………………………………4
第三節 研究範圍與研究對象………………………………………………4
第四節 研究流程……………………………………………………………6
第二章 文獻探討
第一節 線上遊戲相關文獻探討………………………………………... …8
第二節 關鍵才能相關理論…………………………………………………25
第三節 平衡計分卡 ………………………………………………………. 42
第三章 研究設計
第一節 觀念架構 …………………………………………………………..60
第二節 研究方法 …………………………………………………………..65
第三節 資料分析方法 ……………………………………………………..66
第四節 抽樣設計 …………………………………………………………..77
第四章 實證分析
第一節 評估準則之重要性分析……………………………………………78
第二節 決定線上遊戲公司才能……………………….……………….…..84
第三節 決定線上遊戲公司關鍵才能模式之層級…………………………86
第四節 模糊多評準決策法 ………………………………………………..88
第五章 結論與建議
第一節 研究結果…………………………………………………………...100
第二節 研究限制…………………………………………………………...102
第三節 後續研究建議….…………..………………………………………102
參考文獻…………………………………………………………………………103
中文文獻 ……………………………………………………………….…………103
英文文獻 ……………………………………………………………….…………105
附錄 …………………………………………………………………………….112
附錄一：第一階段問卷 ………………………………………………………..112
附錄二：第二階段問卷 ……………………………………………………..…115
附錄三：第三階段問卷 ………………………………………………………..118

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