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研究生:鄭涵文
研究生(外文):Hanwen Cheng
論文名稱:網路暨語音應用之發展與評價
論文名稱(外文):Development and Evaluation of Voice-Enabled Web Applications
指導教授:張樹之張樹之引用關係
指導教授(外文):Shuchih Ernest Chang
學位類別:碩士
校院名稱:國立中興大學
系所名稱:電子商務研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:英文
論文頁數:74
中文關鍵詞:普及式運算消費者態度科技接受模型語音辨識
外文關鍵詞:Pervasive computingConsumer attitudesTechnology acceptance modelVoice recognition
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近來當大多數使用者透過網頁瀏覽器接收網路服務時,普及式運算成為提供一個任何地點、任何設備都可使用網路應用的新管道。研究中以自助服務的特性來探討消費者對於這個新科技影響的態度,及其接受新普及式介面的程度。我們設計一個整合網路和語音兩種管道的新系統雛形“網路暨語音系統”,以提供給使用者選擇他們方便或偏好的方式;語音的使用者介面則是透過語音辨識科技。結果顯示操控性是影響使用網路暨語音系統的最大因素;易接近和有趣性是其他影響消費者對於這個系統認知的主要因素;安全性和速度也是重要的因素,但是對於認知易用性和認知有用性沒有顯著影響。研究發現可以作為未來網路暨語音系統商業應用的參考。

While most users currently receive web services from web browser interfaces, pervasive computing is emerging and offering new ways of accessing Internet applications from any device at any location. The impacts of the forthcoming pervasive computing technology on consumer attitudes, and the acceptance rate of consumers on new pervasive interfaces, were studied using various attributes and factors we identified. The study was undertaken in Taiwan, and we proposed a new system prototype, voice-enabled web system, which could be accessed through Internet interface and voice interface. Users of the system had the choice of using the appropriate interface available to them or they prefer. The voice user interface took advantage of voice recognition technology. The data showed that handling was the greatest factor on using voice-enabled web system. Accessibility and playfulness were the other major factors in users’ perception of the system. Security and speed were also important factors but they do not have significant effects on perceived ease of use and perceived usefulness. Our findings may be referenced for the purpose of the design and development of successful business applications to catch the revolutionary opportunity and benefit of a voice-enabled web system.

謝誌 i
摘要 ii
ABSTRACT iii
TABLE OF CONTENTS iv
LIST OF FIGURES vi
LIST OF TABLES vii
CHAPTER 1 INTRODUCTION 1
1.1 Background 1
1.2 Motivation 4
1.3 Objectives 6
1.4 Organization of Thesis 6
1.5 Research Procedure 7
CHAPTER 2 LITERATURE REVIEW 8
2.1 Web Application 8
2.2 Voice Application 9
2.2.1 Interactive voice response (IVR) 10
2.2.2 Computer telephony integration (CTI) 10
2.3 Pervasive Computing 10
2.4 Self-Service Technologies (SSTs) 11
2.5 Technology Acceptance Model (TAM) 15
CHAPTER 3 PROPOSED SYSTEM 20
3.1 A Voice-Enabled Approach 20
3.2 System Architectures 21
3.3 Applications 22
3.3.1 Food service 22
3.3.2 Web interface 22
3.3.3 Voice interface 23
CHAPTER 4 RESEARCH DESIGN 25
4.1 Research Framework 25
4.2 Operational Definition and Hypothesis 26
4.2.1 Self-service attributes 26
4.2.2 Perceived ease of use 30
4.2.3 Perceived usefulness 31
4.2.4 Attitude toward using 31
4.2.5 Behavioral intention to use 31
4.3 Sample and Procedure 32
4.3.1 Sample 32
4.3.2 Procedure 32
4.4 Analysis Method 33
CHAPTER 5 DATA ANALYSIS 34
5.1 Data Collection 34
5.2 Characteristics of Respondents 34
5.3 Measurement Assessment 38
5.3.1 Reliability 41
5.3.2 Content validity 42
5.3.3 Construct validity 42
5.4 Factor Analysis 43
5.5 Structural Equation Modeling (SEM) 51
5.6 Hypothesis Testing 54
CHAPTER 6 CONCLUSION 56
6.1 Discussion 56
6.1.1 Relationship between self-service attributes and perception 56
6.1.2 Relationships among perception, attitude and intention 57
6.2 Implications 57
6.2.1 Applications of voice-enabled system 57
6.2.2 Perceptions upon attributes of voice-enable web system 58
6.3 Future Work 59
6.4 Limitation 60
REFERENCE 61
APPENDIX: Formal Questionnaire 67

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