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研究生:葉清江
研究生(外文):Ching-Chiang Yeh
論文名稱:從交易成本觀點探討買方-賣方關係與競爭優勢之關聯性-台灣工具機產業之實證
論文名稱(外文):A Transaction Cost Perspective on the Buyer-Supplier Relationships and Competitive Advantages in the Taiwan Machine Tool Industry
指導教授:張保隆張保隆引用關係
指導教授(外文):Pao-Long Chang
學位類別:博士
校院名稱:國立交通大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:中文
論文頁數:115
中文關鍵詞:交易成本分析供應鏈管理買方-賣方關係競爭優勢工具機產業台灣
外文關鍵詞:Transaction Cost AnalysisSupply Chain ManagementBuyer-Supplier RelationshipsCompetitive AdvantagesMachine Tool IndustryTaiwan
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灣工具機廠商的成本結構中有高達62%的成本是由外包的供應商所產生,委外所產生的成本所佔的比重高,因此台灣工具機廠商必須與供應商建立良好的關係。本研究在於探討工具機廠商(buyer)與其供應商(supplier)之買方-賣方關係(buyer-supplier relationships),以及這些買方-賣方關係與工具機產業競爭優勢之關聯性。
本研究從交易成本觀點探整理出以「與供應商建立長期關係」、「對供應商的輔導」、「供應商參與產品的研發」、「及時化採購」、「雙向溝通與資訊的交流」、「以品質來選擇供應商」及「減少供應商的家數」等七項作為衡量買方-賣方關係,並以品質、成本、交期及彈性等四項構面作為競爭優勢,進行以買方-賣方關係為自變數及以競爭優勢為依變數的關聯性研究。
研究顯示台灣工具機廠商與供應商的買方-賣方關係可以分成採購合作關係與研發合作關係二種型態,採購合作關係代表著買方對賣方的採購策略,採取以品質來選擇供應商、及時化採購及與供應商建立長期關係以獲得必要的零組件,而雙方會採取彼此資訊共享的一種合作關係,有助於買方供應作業之整合;而研發合作關係代表著買方與賣方的生產技術會相互協持,有助於買方產品研發的合作關係。此外本研究顯示台灣工具機產業具有品質、成本、交期及彈性等四項競爭優勢來建構工具機產業的競爭優勢;本研究並進一步指出,對不同型態的買方-賣方關係會影響不同的競爭優勢,研究結果發現工具機廠商透過與供應商建立採購合作關係,對台灣工具機產業的品質及交期等競爭優勢有正相關;而工具機廠商透過與供應商建立的研發合作關係,對工具機產業的成本、交期及彈性的競爭優勢是有相關的。
本研究並藉由實際個案公司,來作一完整驗證本研究實證所得的結論;最後本研究對台灣工具機產業的買方-賣方關係提出可行之建議。
The purpose of this study is to examine whether buyer-supplier relationships can affect the competitive advantages in the Taiwan machine tool industry. In doing so, a theoretically relevant set of buyer-supplier relationships variables is identified from transaction cost perspective. A factor analysis shows that the buyer-supplier relationships is a two dimensional construct in the industry. The core dimensions are purchasing cooperative relationship and R&D cooperative relationship. Relationships between buyer-supplier relationship and competitive advantages (quality, cost, delivery and flexibility) are then examined. The study reveals that buyer-supplier relationships are related to overall competitive advantages, but vary depending on the dimensions of buyer-supplier relationships.
A case study is used to confirm the feasibility of the result. Finally, some discussion and suggestions are made for the further development of buyer-supplier relationships as a useful subject area for the industry.
中文摘要………………………………………………………..……… i
英文摘要………………………………………………………………..iii
目錄………………………………………………………………….….iv
表目錄…………………………………………………………………viii
圖目錄………………………………………………………………..…ix
第一章緒論…………………………………………………………….1
1-1 研究背景與動機…………………………………………………1
1-2 研究目的與問題…..……..………………………………………6
1-3 論文結構…………………………………………………………7
第二章 文獻探討………………………………………………….…..9
2-1 買方-賣方關係之演進…………………………………………...9
2-2 買方-賣方關係之定義………………………………………….13
2-3 買方-賣方關係之理論基礎…………………………………….16
2-4 交易成本理論…………………….…………………………….19
2-5 交易成本與買方-賣方關係………….…………………………25
2-6 競爭優勢…………..…………………………………………….35
2-6-1 競爭優勢之定義……….….……….…………………………35
2-6-2 競爭優勢之衡量…………..……….…………………………36
2-7 買方-賣方關係與競爭優勢之相關研究……………….………..39
第三章 研究設計…………………………………….……………….44
3-1 研究架構及問題….……………………….……………………..44
3-2 變數之定義與衡量………………………………………….…...45
3-3 抽樣設計………………………………………………………….50
3-4 資料與統計分析………………………………………………….51
第四章 實證分析…………………………………………………….54
4-1 回收問卷基本資料分析………………………………………….54
4-2 買方-賣方關係之因素分析……………………………………...57
4-3 信度與效度檢定…………………………………………………61
4-3-1 信度分析…………………………………………………….…61
4-3-2 效度分析…………………………………………………….…62
4-3-3 競爭優勢之驗證性因素分析………………………………….63
4-4 研究假設………………………………………………………..66
4-5 買方-賣方關係與競爭優勢之關聯性分析…..……………..….67
4-5-1 迴歸分析之假設檢定………………………………….………67
4-5-2 迴歸分析結果之分析……………………………………….…69
4-6 實證結果之討論…………………………..……………………72
第五章 買方-賣方關之個案分析……..……………………………..76
5-1 個案公司簡介………….………………………………………...76
5-2 個案公司與供應商之採購合作關係現況分析.………………...78
5-3 個案公司與供應商之採購合作關係與競爭優勢關聯性分析…82
5-4 個案公司與供應商之研發合作關係現況分析…………………85
5-5 個案公司與供應商之研發合作關係與競爭優勢關聯性分析…87
第六章 結論與建議…………………………………..…….………….90
6-1 結論……………………………………………………..………..90
6-2 建議……………………………………………………………....93
參考文獻……………………………………………………….……….96
附錄 問卷…..…………………………………………………………109
個人簡歷………………………………………………………………113
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