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研究生:王信淵
研究生(外文):Shin-Yuan Wang
論文名稱:由策略動機與組織能力之整合觀點探討台商海外市場進入模式決策
指導教授:曾瓊慧曾瓊慧引用關係
指導教授(外文):Chiung-Hui Tseng
學位類別:碩士
校院名稱:國立彰化師範大學
系所名稱:商業教育學系
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:中文
論文頁數:134
中文關鍵詞:進入模式策略動機組織能力資產尋求
外文關鍵詞:Entry ModeStrategic motivationOrganizational capabilityasset seeking
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企業進入海外市場的動機大致上可分為「資產利用」與「資產尋求」。「資產利用」著重於企業如何將自身的獨特性資產作跨國界的移轉,利用這些競爭優勢在海外市場獲取利潤。「資產尋求」則主張企業之所以進行海外直接投資,是為了獲取地主國所獨有的特殊性資產,以加強自身的競爭能力。過去文獻由交易成本理論觀點推論,主張「資產利用」動機較易導致獨資的海外市場進入模式,而「資產尋求」動機則較易發生合資的海外市場進入模式。然而,在競爭激烈的全球化時代,愈來愈多的企業雖然希冀攫取世界各國獨有的資源,但由於其本身具備了相當優異的能力,合資便不再是尋求海外資產的唯一選擇,這些企業以其豐富知識與經驗培養出的吸收能力為後盾,可以更容易地由外部環境中學習地主國優勢,因此反而選擇控制權較高的獨資進入模式。過去文獻難以完全解釋這些以其優異能力支持「資產尋求」策略動機的廠商之進入模式決策,有鑑於此,本研究以「策略動機」與「組織能力」之整合觀點,探討台灣製造業廠商的海外進入模式決策。

在整合了策略動機與組織能力之後,本研究發現因「資產尋求」動機而進行海外直接投資的廠商,其進入模式決策亦會受到本身能力的左右。當企業擁有的能力愈強,愈能面對海外的競爭者以及外部環境的差異,更有效率地達成其策略動機,因此會更具信心地選擇風險最高、但利潤、效率與控制程度也最大的獨資模式。
Generally, there are two major motives for foreign direct investment (FDI): asset exploitation and asset seeking. The asset-exploitation perspective emphasizes how firms transfer their proprietary assets across borders and exploit firm-specific advantage to get profits in the host country. The asset-seeking perspective argues that FDI is a means to acquire specific assets available only in a host country and develop their capabilities. According to the rationale of transaction cost theory, wholly-owned subsidiaries are often preferred when firms transfer their specific assets abroad while joint ventures with local partners are preferred when firms attempt to access local strategic assets. Nevertheless, for firms possessing relevant capabilities to acquire specific assets in foreign countries, joint ventures may be no longer the only access to reach the needed assets. These firms with strong capabilities may be competent to acquire assets alone without seeking assistance from local firms. This study suggests that organizational capabilities should be considered together with asset seeking motives when firms decide to invest abroad.

The empirical results show that ownership decision of the asset-seeking firms will be affected by their own capabilities. If a firm’s own capabilities or possessed resources can match or support its strategic motivations, the firm will have more confidence in conducting investment and will be more likely to choose the mode of wholly-owned subsidiaries.
第一章 緒論
第一節 研究背景與動機
第二節 研究目的
第三節 研究流程

第二章 文獻探討
第一節 海外市場進入模式之定義
第二節 海外市場進入模式之類型
第三節 影響進入模式選擇之理論與觀念架構
第四節 過去文獻對進入模式決定因素之探討
第五節 本研究之動機

第三章 研究方法
第一節 研究架構
第二節 研究假設
第三節 變數衡量
第四節 研究對象與問卷回收
第五節 統計分析方法

第四章 實證結果
第一節 樣本特性
第二節 策略動機與組織能力之因素分析
第三節 變數實證結果

第五章 結論與建議
第一節 研究結論
第二節 對後續研究之建議

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