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研究生:梁惠茹
研究生(外文):Hui-Ju Liang
論文名稱:多國籍企業兩岸子公司互動型態影響因子之研究
論文名稱(外文):The research on the factors which affect the interaction types between Taiwan and China subsidiaries of MNC
指導教授:方至民方至民引用關係李清潭李清潭引用關係
指導教授(外文):Cher-Min FongC. T. James, Lee
學位類別:碩士
校院名稱:國立中山大學
系所名稱:企業管理學系研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:中文
論文頁數:97
中文關鍵詞:多國籍企業互動型態互補兩岸子公司
外文關鍵詞:interaction typesTaiwan and China subsidiariesMNCcomplementary
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中國大陸的改革開放是近二十年來對全球商業活動影響最大的因素之一,著眼於大陸廉價的原物料、充沛低廉的勞動力及廣大的內需市場,多國籍企業紛紛進入大陸佈局、設立生產據點或子公司,希望能在這個巨大的新興市場取得營運優勢,進一步提升多國籍企業的整體績效。不過大陸特有的黨政制度、中國人重視關係的社會文化,對多國籍企業而言有很高的障礙,所以形成了多國籍企業在進入大陸市場及營運時加重了對台灣子公司依賴程度的現象,使得目前許多多國籍企業兩岸子公司間存在著高度的互補情形。
本研究以多國籍企業的內外部環境四大面向—產業特性、事業型態、母子公司因素、兩岸子公司特質差異—對影響其兩岸子公司互動型態的因子進行探討,希冀能建立對目前兩岸子公司呈現互補型態更完整、更具解釋力的模型。本研究在研究方法上先針對六家企業進行深入訪談,繼而推導出命題,接著以發放問卷的方式蒐集資料,並透過統計分析進行實證研究。
研究發現,當多國籍企業所處的產業具有下列產業特性時,會使兩岸子公司呈現互補型態:1.產業技術更新速度愈快;2.受大陸政府法令支持愈多;3.國際競爭程度愈高。
在事業型態方面,當多國籍企業所面臨的顧客需求一致性程度愈高,其兩岸子公司會呈現互補型態。
在母子公司因素方面,發現以下因素會使兩岸子公司呈現互補型態:1.子公司依賴母公司核心資源之程度愈高;2.兩岸子公司價值活動範疇愈相近。
China changed its communistic economy policy to the open one during these 20 years. China’s cheap labor force, plentiful natural resources and vast market have attracted lots of MNC to settle subsidiaries/manufacturing plants there. But the unique political and economical system of China and the special culture of Guan-Xi had made many MNC fail in the entrance of China market. Therefore, many MNC rely on the knowledge and competence of Taiwan subsidiaries. This research deals with the extent to which factors would affect the interactions, especially the complementary relationship, between Taiwan and China subsidiaries.
Regarding the characteristics of industry in which MNC are, the following factors increase the extent of complementary relationship between Taiwan and China subsidiaries: 1.The higher speed of technology replacing in the industry; 2.The more support by China government; 3. Their affiliated industries are highly globalized.
Regarding the business models of MNC, the more consistency of which their customers’ need have, the higher degree of complementary relationship between Taiwan and China subsidiaries are.
Regarding specific of parent companies and subsidiaries, the following factors increase the extent of complementary relationship between Taiwan and China subsidiaries: 1.Subsidiaries rely more on HQ to get core resourses; 2.The more activities which Taiwan and China subsidiaries have in common.
摘要 III
Abstract IV
圖目錄 VII
表目錄 VIII
第一章 緒論 1
第一節 研究背景與研究動機 1
第二節 研究目的 4
第三節 研究流程 5
第四節 論文架構 6
第二章 文獻探討與假設提出 7
第一節 相關文獻探討 7
一、多國籍企業子公司之研究 7
二、多國籍企業台灣子公司與大陸子公司之研究 13
三、產業特性之研究 19
四、多國籍企業母—子公司之研究 22
第二節 個案訪談 26
一、個案背景介紹 26
二、個案內容整理 34
第三節 研究架構 40
第四節 研究假設之建立 42
一、產業特性 42
二、事業型態 46
三、母子公司因素 47
四、兩岸子公司特質差異 48
第三章 研究設計與研究方法 52
第一節 研究變項之操作性定義 52
一、自變數 52
二、應變數 55
第二節 問卷設計 56
第三節 抽樣方法 59
第四節 資料分析方法 60
一、敘述性統計分析 60
二、信度分析 60
三、效度分析 61
四、共線性診斷(Pearson 相關分析,Pearson Correlation Analysis) 61
五、羅吉斯迴歸(Logistic regressions) 61
第四章 資料分析與實證結果 63
第一節 研究樣本基本分析 63
第二節 信度分析 64
第三節 效度分析 66
一、產業特性 66
二、事業型態 68
三、母子公司因素 68
四、兩岸子公司特質差異 70
第四節 變數相關係數分析 72
第五節 實證研究結果分析 74
一、產業特性 74
二、事業型態 77
三、母子公司因素 78
四、兩岸子公司特質差異 80
第五章 結論與建議 84
第一節 研究結論 84
第二節 對後續研究的建議 87
參考文獻 88
本研究之問卷內容 93
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