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研究生:劉怡玟
研究生(外文):I-Wen Liu
論文名稱:點對點檔案分享軟體使用行為之研究
論文名稱(外文):Peer-to-Peer file sharing software use behavior
指導教授:梁定澎梁定澎引用關係
指導教授(外文):Ting Peng Liang
學位類別:碩士
校院名稱:國立中山大學
系所名稱:傳播管理研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:中文
論文頁數:96
中文關鍵詞:點對點檔案分享軟體使用與滿足點對點
外文關鍵詞:uses and gratificationsPeer-to-Peer file sharingPeer-to-Peer
相關次數:
  • 被引用被引用:22
  • 點閱點閱:294
  • 評分評分:
  • 下載下載:43
  • 收藏至我的研究室書目清單書目收藏:3
點對點檔案分享軟體的興起,顛覆了過去的傳播模式,對於內容產業、法律以及傳播上都造成極大的影響,然而目前關於點對點檔案分享軟體使用者研究尚付之闕如,因此本研究以使用與滿足途徑,找出點對點檔案分享軟體的使用動機和行為,並且將使用者特質納入討論,探討三者之間的關係。
在使用動機上,經過因素分析後發現五個點對點檔案分享軟體使用動機,依序為:資訊尋求、便利動機、收藏動機、人際互動、自我成就動機,將動機與人口特質連結,發現年齡、網路資歷、軟體資歷、性別、所得、教育程度的不同在使用動機上也會有差異。
使用行為也確實受到人格特質與動機之影響,更進一步以集群分析將使用者依使用行為分類,發現有三種類型使用者:積極參與者、低度參與者和單純下載者。積極參與者最常使用軟體,也願意與他人分享,且使用動機較強;低度參與者最不常使用軟體,使用動機上則為三群最弱;單純下載者下載檔案時間最長,不與他人分享檔案。
Peer-to-peer file sharing has overturned the traditional way to communication, and has great impacts on society. But as so far, there are only few researches concerning this problem from users’ point of view, why and how users take use of it is still equivocal. Therefore in this research, I examined the motivations and behavior of P2P uses with uses and gratifications approach, and further more, whether motivations for P2P uses explain users’ behaviors and considered the contribution of individual characteristics are also examined.
As for motivations, a factor analysis revealed five motivations to use P2P file sharing software: Information seeking, Convenience, Library storage, Interpersonal communication and Self-achievement. Motivations are related to individual characteristics, including gender, age, the duration of internet use and P2P use, income, and education.
Several motivations and individual differences predict P2P use. And grouping users with cluster analysis, this research found three types of users: highly involved users, low involved users, and those who just want to download files. Highly involved users launch software frequently, have the strong motivations and are willing to share files with others. On the contrary, low involved users use less frequently, and have the relatively weak motivation of P2P use. Those who just download files are unwilling to share files with others.
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究問題與目的 3
第四節 研究流程 3
第五節 論文架構 4
第二章 文獻探討 6
第一節 點對點檔案分享軟體 6
第二節 使用與滿足途徑 14
第三章 研究架構與研究方法 24
第一節 研究架構 24
第二節 研究變數和操作型定義 24
第三節 研究假說 25
第四節 資料收集 27
第五節 研究設計 28
第六節 資料分析方法 34
第四章 資料分析 36
第一節 點對點檔案分享軟體使用者特徵和行為 36
第二節 點對點檔案分享軟體使用動機 41
第三節 人口特質與使用動機行為之關係 46
第四節 使用行為影響因素 53
第五節 主要動機和行為之關係 58
第六節 點對點檔案分享軟體使用者分群 59
第七節 假說檢驗 65
第五章 研究結論與建議 66
第一節 研究結論 66
第二節 研究貢獻 72
第三節 研究建議 74
第四節 研究限制 75
參考文獻 76
中文部分 76
英文部分 77
附錄一 焦點團體訪談大綱 83
附錄二 焦點團體訪談內容 84
附錄三 網路問卷 93
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