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研究生:吳奕慧
研究生(外文):I-Huei Wu
論文名稱:華人創業家適性量表的建構
論文名稱(外文):An Empirical Study on the Construction of Chinese Entrepreneur Aptitude Scale
指導教授:陳家聲陳家聲引用關係
指導教授(外文):Chia-Shen Chen
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:商學研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:中文
論文頁數:112
中文關鍵詞:創業家創業家性向創業精神創業家人格
外文關鍵詞:entrepreneurial personalityentrepreneurshipentrepreneur aptitudeentrepreneur
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台灣中小企業發展蓬勃,反映著台灣的創業型經濟與創新精神是創造經濟奇蹟的源頭。而根據國內外文獻顯示,創業家的人口統計變項特徵與心理特質是影響新創事業成敗的關鍵,但台灣產、官、學三界卻缺乏有效衡量創業家人格之正式測驗,因此本研究的目的是透過以學術理論為基礎的質化與量化研究,期望發展具實務利用價值的華人創業家創業適性量表及模型。
在質化研究方面,本研究以青創楷模傳記內容進行分析,歸納出青創楷模的人口統計變項與心理特質。在量化研究方面,則透過文獻研討、參考國內外創業適性測驗題項和多次專家會議,發展出華人創業家適性量表的初步架構,並透過預試、正式施測和統計分析,發展出包含四大觀念性構面(自主與自律、社會網絡經營、創新突破、領導溝通)、九個衡量向度、共計56個題項的華人創業家適性量表,而量化研究結果與質化研究結果也相符合。
本量表具有良好的信度與效度。信度方面,各觀念性構面的Cronbach ㄚY數值皆大於0.8以上,顯示具有良好的內部一致性信度。且本量表具有不錯的的內容效度、建構效度和區辨效度都高。
而本研究也發現在人口統計變項部份,創業楷模與非創業家在性別、婚姻狀況、年齡、宗教信仰、教育程度、創業行業的年資等人口統計變項皆達顯著差異。
最後,本量表發展出創業楷模在各構面與各向度的常模,以便讓有志創業者能夠運用本量表更加了解自我創業特質與可加強之處,確實發揮本量表之實用效益。


Small- and medium-sized enterprises thrive in Taiwan and entrepreneurial economy and innovative capacity created Taiwan’s prosperity. According to literature review, we could conclude that entrepreneurs’ demographic characteristics and psychological traits have an crucial impact on the entrepreneurial outcome. However, a solid and complete Chinese Entrepreneur Aptitude Scale(CEAS) had not been established. Therefore, the purpose of this study is to construct a practical CEAS based on the academic theory through qualitative research and quantitative research.
In the part of qualitative research, a content analysis of the models of Chinese youth entrepreneur’s biography is conducted. In the part of quantitative research, the research methods used are literature review, international entrepreneur aptitude scales review, and expert discussion for several times, as the first step in constructing a CEAS model. Through pretest, official test and statistic analysis, we establish a fifty-six-items CEAS including four conceptual dimensions(autonomy & self-discipline, social networking, innovation, leadership & communication) and nine measurement index. The results of the quantitative research are confirmed by the qualitative research’s findings.
The CEAS is reliable and valid. With a Cronbach ?coefficient of 0.80 above in each conceptual dimensions, the CEAS has internal consistency reliability. In addition to reliability studies of the CEAS, the researcher has carefully examined evidences of content validity, construct validity, and discriminate validity. The results proved the validity of this CEAS and indicated that the sample group consisted of successful entrepreneur scores better than the general sample group in all dimensions. The test of the discriminatory power of each item also achieves a significant level.
Besides, this results show that gender, marriage status, age, religion, education and business experience about the industry desired to build up a new venture are significant demographic characteristics to discriminate the successful entrepreneur and general sample.
Finally, a specific norm is accomplished to help people interested in creating new venture to comprehend their advantages and shortcomings through the view of entrepreneurial personality.


謝詞 Ⅰ
中文摘要 Ⅲ
英文摘要 Ⅳ
目錄 Ⅵ
表次 Ⅷ
圖次 Ⅹ

第一章:緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 3

第二章:文獻探討 5
第一節 創業行為 5
第二節 創業家的定義 6
第三節 創業精神的內涵 7
第四節 創業家的人口統計變項 9
第五節 創業家的心理特質變項 20

第三章:質化研究-青創楷模傳記內容分析 28
第一節 分析動機 28
第二節 分析方法 28
第三節 分析結果 29

第四章:量化研究-華人創業家適性量表的建構 32
第一節 分析方法 32
第二節 量表編製 35
第三節 分析結果 41

第五章:結論與建議 63
第一節 研究結論 63
第二節 研究貢獻 65
第三節 研究限制與建議 67

中文參考文獻 69
英文參考文獻 73

附錄一 華人創業家適性量表預試問卷 81
附錄二 華人創業家適性量表正式問卷 86
附錄三 華人創業家適性量表修正後之問卷 90
附錄四 華人創業家適性量表內容效度問卷 93
附錄五 國內外創業家適性測驗彙整表 96
附錄六 預試量表衡量向度細部題項 107
附錄七 正式量表衡量向度細部題項 110


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