(3.236.214.19) 您好!臺灣時間:2021/05/10 08:23
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:褚彥希
研究生(外文):Yan-Shi Chu
論文名稱:行銷執行力決定因素之分析-以台灣電子資訊產業為例
指導教授:黃恆獎黃恆獎引用關係
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:國際企業學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:中文
論文頁數:137
中文關鍵詞:行銷執行力結構關係模型執行力
外文關鍵詞:ExecutionMarketing ImplementationLISREL
相關次數:
  • 被引用被引用:0
  • 點閱點閱:357
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
「執行力」在各企業的行銷策略中扮演越來越重要的角色;行銷策略只有在徹底地成功執行之下,才能替企業組織帶來卓越的績效,因此在快速變動的產業環境下,「行銷執行力」實為企業必須設法提升的指標之一。國內對於行銷執行力相關之研討與實證研究,並無任何學術論文。故本研究擬建構一行銷執行力之影響模式,並以電子資訊產業為實證之對象,採用LISREL作為分析工具。本研究實證結果可歸納出以下幾點:
1. 影響行銷執行力之主要構面為組織結構與角色績效。
2. 組織結構為影響行銷執行力之主要因素之一。組織結構設計偏向於正式化或集權化,將削弱行銷執行力及最終之策略績效表現。
3. 組織文化影響組織結構。具有良好溝通機制的組織文化,將會對過於正式化或集權化之組織結構形成負面影響。
4. 角色績效為影響行銷執行力之主要因素之一。行銷策略執行者所具有之角色績效越高,越能提高行銷策略之整體執行力。
5. 角色績效深受「承諾」之影響,包括個人之策略承諾與角色承諾。
6. 領導風格對策略承諾有正向的影響,行銷策略執行者是否具備充分之管理知識技能、對企業願景的了解程度與推廣與否、行銷策略是否有魅力領導者執行、高階主管對策略的支持度,都是影響個人策略承諾的重要變項。


Implementation pervades strategic performance. It is critical link between the formulation of marketing strategies and the achievement of superior organizational performance. Marketing strategies only result in superior returns for an organization when they are implemented successfully. Research conducted in this area generally has suffered from a lack of conceptual and empirical grounding. The subjects of this research were the electronics and informational technology companies. The induced conclusions are as follows:
1. The organizational structure has negative influence to the marketing implementation.
2. The role performance has positive influence to the marketing implementation.
3. The organizational culture has negative influence to the formalization or centralization of the organizational structure.
4. Both the strategy commitment and role commitment have positive influence to the role performance.
5. The leadership style has positive influence to the strategy commitment.


誌謝………………………………………………………………………I
中文摘要………………………………………………………………III
英文摘要……………………………………………………………… IV
目錄………………………………………………………………………V
表次……………………………………………………………………VII
圖次…………………………………………………………………… IX

第一章 緒論……………………………………………………………1
第一節 研究背景……………………………………………………1
第二節 研究動機……………………………………………………3
第三節 研究目的………………………………………………………4
第四節 研究範圍與對象………………………………………………5
第五節 研究流程………………………………………………………7
第二章 文獻探討………………………………………………………9
第一節 行銷執行力之文獻探討……………………………………9
一、行銷策略……………………………………………………9
二、執行力…………………………………………………… 10
三、行銷執行力……………………………………………… 17
第二節 行銷執行力之影響因素文獻探討……………………… 24
一、組織結構………………………………………………… 25
二、跨部門衝突……………………………………………… 37
三、跨部門連結……………………………………………… 38
四、角色績效………………………………………………… 39
第三章 研究方法…………………………………………………… 51
第一節 研究架構………………………………………………… 51
第二節 研究假設與變數描述…………………………………… 54
第三節 構面因素之操作性定義與衡量………………………… 66
第四節 問卷設計………………………………………………… 75
第五節 研究方法………………………………………………… 77
第四章 資料分析與結果…………………………………………… 82
第一節 基本資料分析…………………………………………… 82
第二節 衡量模式分析…………………………………………… 88
第三節 信度與效度分析………………………………………… 93
第四節 結構關係模式分析………………………………………100
第五章 結論與建議…………………………………………………116
第一節 研究結論…………………………………………………116
第二節 行銷實務建議與管理意涵………………………………120
第三節 研究限制…………………………………………………122
第四節 後續研究建議……………………………………………123

附錄
參考文獻…………………………………………………………………i
問卷…………………………………………………………………… xi


英文部分
1.Aiken, Michael & Jerald Hage (1968), ”Organizational Independence and Intra-organizational Structure,” American Sociological Review, 33, pp.912-30.
2.Amsa, P. (1986), "Organisational Culture and Work Group Behaviour: an Empirical Study", Journal of Management Studies, May, pp. 347-62.
3.Bantel, K. A. & S. E. Jackson (1989), “Top Management and Innovations in Banking: Does the Composition of the Top Team Make a Difference?” Strategic Management Journal, 10, pp.107-24.
4.Barksdale, H.C. & B. Darden (1971), “Marketer''s Attitude Toward the Marketing Concept”, Journal of Marketing, Vol. 35, October, pp. 29-36.
5.Barney, J. & R. Griffin (1992). “The Management of Organizations: Strategy, Structure, and Behavior,” Houghton Mifflin: Boston, MA.
6.Bernhut, S. & Daniel Golemen (2002), “Primal Leadership”, Ivey Business Journal, Canada, Vol.66: pp.14-15.
7.Bettinger, C. (1989), “Use Corporate Culture to Trigger High Performance,” Journal of Business Strategy, Vol.10, No.2, pp.38-42.
8.Bonoma, Thomas V. (1984), “Making Your Marketing Strategies Work,” Harvard Business Review, No. 2, March/April, pp.68-76.
9.Bonoma, Thomas V. & Victoria L. Crittenden (1988), “Managing Marketing Implementation,” Sloan Management Review, 29 (Winter), pp.7-14.
10.Bourgeois, L. J. and David R. Brodwin (1984), “Strategic Implementation: Five Approaches to an Elusive Phenomenon,” Strategic Management Journal, 5 (3), pp.241-64.
11.Brownlie, D. and M. Saren (1992), “The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical”, European Journal of Marketing, Vol. 26, No. 4, pp. 34-47.
12.Buchanan, B. (1974), “Building Organization Commitment”, Administrative Science Quarterly, Vol.19, pp. 533-46.
13.Cespedes, Frank V. (1991), “Organizing and Implementing the Marketing Effort”. Reading, MA: Addison-Wesley.
14.Noble, Charles H. & Michael P. Mokwa (1999), “Implementing Marketing Strategies: Developing and Testing a Managerial Theory,” Journal of Marketing, Vol. 63 (October 1999), pp.57-73.
15.Cohen, Aaron (1993), “Organizational Commitment and Turnover: A Meta-Analysis,” Academy of Management Journal, 36 (5), pp.1140-57.
16.Collins, J. (2001), “Level 5 Leadership:The Triumph of Humility and Fierce Resolve,” Harvard Business Review, Boston U.S.A., Vol.79: pp.66-76.
17.Colombo, R.A. & D.G.Morrison (1989), “Brand Switching Model with Implications for Marketing Strategy,” Marketing Science, Vol. 8(1) , pp.89-99.
18.Conger, J.A. & R. N. Kanungo (1987), “Toward a Behavioral Theory of Charismatic Leadership in Organizational Settings”, Academy of Management Review, Vol.12, pp.637-47.
19.Cronbach, Lee J. & Associates (1981), “Toward Reform in Program Evaluation,” San Francisco, CA: Jossey Bass.
20.Darden, William R., Ronald Hampton, & Roy D. Howell (1989), “Career Versus Organizational Commitment: Antecedents and Consequences of Retail Salespeople’s Commitment,” Journey of Retailing, 65 (1), pp.80-106.
21.Day, George S. & Robin Wensley (1983), “Marketing Theory with a Strategic Orientation,” Journal of Marketing, 47 (4), pp.79-89.
22.Deal, T. E. & Kennedy A. A. (1982), “Corporate Cultures:The Rites and Rituals of Corporate Life Reading,” NA , Addison-Wesley.
23.Deluga, Ronald J. (1989), “Employee-Influence Strategies as Possible Stress-Coping Mechanisms for Role Conflict and Role Ambiguity,” Basic and Applied Social Psychology, 10 (4), pp.329-35.
24.Deshpande, Rohit & Gerald Zaltman (1982), “Factors Affecting the Use of Market Research Information:a Path Analysis,” Journal of Market Research, 19 (February), pp.14-31.
25.Deshphande, R. & Webster Jr. F.E. (1989), “Organizational Culture and Marketing: Defining the Research Agenda,” Journal of Marketing, Vol. 53, January, pp.3-15
26.Dess, Gregory G. & Nancy K. Origer (1987), “Environment, Structure, and Consensus in Strategy Formulation: a Conceptual Integration,” Academy of Management Review, 12 (2), pp.313-30.
27.Doyle, P. (1987), “Marketing and the British Chief Executive”, Journal of Marketing Management, Vol. 3, No. 2, pp.121-32.
28.Drazin, Robert & Peter Howard (1984), “Strategy Implementation: a Technique for Organizational Design,” Columbia Journal of World Business, 19 (Summer), pp.40-46.
29.Dubrin, A. J. (1998), “Leadership Research Findings, Practice, and Skills,” 2nd., Houghton Mifflin Company, Boston, New York.
30.Felton, Arthur P. (1959), ”Making the Marketing Concept Work,” Harvard Business Review, 37(July-August), pp.55-65.
31.Ferrell, Dibb, Simkin, and Pride (1991), “Marketing,” Houghton Mifflin Company, Boston.
32.Fidler, Lori A. & J. David Johnson (1984), “Communication and Innovation Implementation,” Academy of Management Review, 9 (4), pp.704-11.
33.Fink, S. L., R.S. Jenks & R.D. Willits (1983), “Designing and Managing Organizations”, Homewood, Illinois: Irwin, pp.7.
34.Frankwick, Gary L., James C. Ward, Michael D. Hutt & Peter H. Reingen (1994), “Evolving Patterns of Organizational Beliefs in the Formation of Strategy,” Journal of Marketing, 58 (2), pp.96-110.
35.Fusco, Joseph C. (1997), “Better Policies Provide the Key to Implementing Project Management,” Project Management Journal, 27 (3), pp.37-43.
36.Gaski, John F. (1984), “The Theory of Power and Conflict in Channels of Distribution,” Journal of Marketing, 48(Summer), pp.9-29.
37.Govindarajan, Vijay (1988), “A Contingency Approach to Strategy Implementation at the Business Unit Level: Integrating Administrative Mechanisms with Strategy,” Academy of Management Journal, 31 (4), pp.828-53.
38.Griffin, R. W., R. W. Woodman, & J. E. Sawyer (1993), ”Toward a Theory of Organizational Creativity,” Academy of Management Review, 18: pp.293-321.
39.Gupta, Anil K. & Vijay Govindarajan (1984), “Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation,” Academy of Management Journal, 27 (1), pp.25-41.
40.Guth, William D. & Ian C. MacMillan (1986), “Strategy Implementation Versus Middle Management Self-Interest,” Strategic Management Journal, 7 (4), pp.313-27.
41.Hage, Jerald & Michael Aiken (1970), ”Social Change in Complex Organizations,” New York : Random House.
42.Hall, D. T. (1986), “Individual and Organization Career Development in Changing Time”, In Hall , D . T. and Associates (eds.), “Career development in organization”, San Francisco: Jossey- Bass Publisher, pp..23
43.Hall, Richard H., J. Eugene Haas, & Norman J. Johnson (1967), “Organizational Size, Complexity, and Formalization,” Academy of Management Review, 32 (December), pp.903-11.
44.Hambrick, D.C. & P.A. Mason (1984), “Upper Echelons: the Organisation as a Reflection of its Top Managements,” Academy of Management Review, Vol. 9, No. 2, pp.193-206.
45.Hambrick, Donald C. & Albert A. Cannella Jr. (1989), “Strategy Implementation as Substance and Selling,” Academy of Management Executive, 3 (November), pp.278-85.
46.Hastie, R. & P. A. Kumar (1979), “Person Memory: Personality Traits as Organizing Principles in Memory for Behavior,” Journal of Personality and Social Psychology, 37 (1), pp.25-38.
47.Hemphill, J.K. & A.E. Coons (1957), “Leadership Behavior Prescription,” Personnel Research Board, Ohio State University.
48.House, R., (1977) “A Theory of Charismatic Leadership: The Cutting Edge,” IL:Southern Illinois University Press, 16, pp.109-13.
49.Hrebiniak,L.G. & J.A. Alutto (1972), “Personal and Role-related Factors in the Development of Organizational Commitment,” Administrative Science Quarterly, Vol.17, No.4, pp.555-73.
50.Hutt, Michael D., Peter H. Reingen, & John R. Ronchetto Jr. (1988), “Tracing Emergent Processes in Marketing Strategy Formation,” Journal of Marketing, 52 (1), pp.4-19.
51.Janda (1960), “Towards the Explication of the Concept of Leadership in Terms of the Concept of Power,” Human Relation, 13, pp.345-63.
52.Jaworski, Bernard J. & Deborah J. Maclnnis (1989), “Marketing Jobs and Management Controls: Toward a Framework,” Journal of Marketing Research, 26 (November), pp.406-19.
53.Jaworski, B.J. & A.K. Kohli (1993), “Market orientation: antecedents and consequences,” Journal of Marketing, Vol. 57, pp.53-70.
54.Jaworski, B.J., Vlasis Stathakopoulos, & H. Shanker Krishnan (1993), “Control Combinations in Marketing: Conceptual Framework and Empirical Evidence,” Journal of Marketing, 57 (1), pp.57-69.
55.Jiang, James J., Gary Klein, & Joseph Balloun (1996), “Ranking of System Implementation Success Factors,” Project Management Journal, 27 (4), pp.49-53.
56.Johnson, Leonard L. & Alan L. Frohman (1989), “Identifying and Closing the Gap in the Middle of Organizations,” Academy of Management Executive, 3 (2), pp.107-14.
57.Johnston, Mark W., A. Parasuraman, Charles M. Futrell, & William C. Black (1990), “A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople’s Organizational Commitment During Early Employment,” Journal of Marketing Research, 27 (August), pp.333-44.
58.Kahn, Robert L., Ronald M. Wolfe, Robert P. Quinn, J. Diedrick Snoek, & Robert A. Rosenthal (1964), “Organizational Stress: Studies in Role Conflict and Ambiguity,” New York: John Wiley & Sons.
59.Kanter, R. M. (1968), “Commitment and Social Organization: a Study of Commitment Mechanisms in utopian Communities”, American Sociological Review, 33, pp.499-517.
60.Keith, R.J. (1960), “The marketing revolution”, Journal of Marketing, January, pp. 35-38.
61.Kohli, A.K. and B.J.Jaworski (1990), “Market Orientation: the Construct, Research Propositions and Managerial Implications,” Journal of Marketing, Vol. 54, April, pp.1-18.
62.Koontz, H. & Weihrich C. (1990), “Essentials of Management”, 5th. ed., New York: McGraw Hill Book Company.
63.Kotler, Philip (1988), “Markting Management: Analysis, Planning, and Control.” 7th ed., Prentice Hall Englewood Cliffs. N. J.
64.Labahn, D.W. & G. Biehal (1991), “Empirical Research in Strategic Market Planning: Current Progress and Future Directions,” American Marketing Association, Chicago, IL.
65.Leonard-Barton, Dorothy & Isabelle Deschamps (1988), “Managerial Influence in the Implementation of New Technology,” Management Science, 34 (10), pp.1252-65.
66.Levitt, Theodore (1969), “The Marketing Mode,” New York: McGraw-Hill.
67.Locke, Edwin A., Gary P. Latham, & Miriam Erez (1988), “The Determinants of Goal Commitment,” Academy of Management Review, 13 (1), pp.23-39.
68.Lovelock, C. C. (1983), “Classifying Services to Gain Strategic Marketing Insights,” Journal of Marketing, Vol. 47, pp.9-20.
69.Lusch, Robert F., Jon G. Udell, & Gene R. Laczniak (1976), ”The Practice of Business,” Business Horizons, 19(December), pp.65-74.
70.Maanen, J.V. & S.R. Barley (1984), “Cultural Organizations: Fragments of a Theory,” In P. J. Frost, L. F. Moore, M. R. Louis, C. C. Lundberg, & J. Martin (Eds.), “Organizational Culture,” London:SAGE Publication, Inc.
71.Martinez, J.L. & J.C. Jarillo (1991), “Coordination Demands of International Strategies,” Journal of International Business Studies, 22 (3), pp.429~44.
72.MaTavish, R. (1988), “Implementing Marketing Strategy,” Management Decision, Vol. 26, No. 5.
73.McDonald, M.H.B. (1989), “Ten Barriers to Marketing Planning,” Journal of Marketing Management, Vol. 5, pp.1-19.
74.Meldrum, Mike (1996), “Critical Issues in Implementing Marketing,” Journal of Marketing Practice, Vol. 2, Iss. 3, pp.29-40.
75.Michaels, Ronald E., William L. Cron, Alan J. Dubinsky, & Erich A. Joachimsthaler (1988), “Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers,” Journal of Marketing Research, 25 (November), pp.376-83.
76.Miles, R. H. (1980), “Macro organization behavior,” SantaMonica, Calif: Goodyear Publishing Co.
77.Mintzberg, H. & Westrley, F. (1989), “Visionary Leadership and Strategic Management,” Strategic Management Journal, 10, pp.17-32.
78.Morrow, P. C. (1983), “Concept Redundancy in Organizational Research: The Case of Work Commitment”, Academy of Management Review, Vol.8 (3), pp.486-500.
79.Mowday, R. T., L. W. Porter, & R. M. Steers (1982), “Employee-Organization Linkages: The Psychology of Commitment, Absenteeism and Turnover,” New York: Academic Press.
80.Narver, J.L. & S.F. Slater (1990), “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, October, Vol. 54, pp.20-35.
81.Nielsen, P.R. (1987), “Cooperative Strategy in Marketing,” Business Horizon, July-August, pp.67-68.
82.Nutt, Paul C. (1983), “Implementation Approaches for Project Planning,” Academy of Management Review, 8 (4), pp.600-11.
83.Pascale, R.T. & A.G. Athos (1981), “The Art of Japanese Management,” NewYork:Simon & Schuster.
84.Pascoe, Graham W. (1992), “Execution Makes It Happen: Have Marketing Educators Forgotten?” Management Education and Development, Summer 1992, Vol. 23, pp.140-154.
85.Patton, Michael Q. (1978), ”Utilization Focused Evaluation,” Beverly Hills, CA: Sage Publications.
86.Pearson, G.J. (1993), “Business Orientation: Cliche or Substance?” Journal of Marketing Management, Vol. 9, pp.233-43.
87.Peters, T. J. & Waterman, R. H. Jr. (1982), “In Search of Excellence: Lessons From America’s Best Run Companies,” Harper & Row, New York.
88.Piercy, N. & N. Morgan (1994), “The Marketing Planning Process: Behavioral Problems Compared to Analytical Techniques in Explaining Marketing Plan Credibility,” Journal of Business Research, Vol. 29, pp.167-78.
89.Porter, M. (1987), “The State of Strategic Thinking,” The Economist, 23 (May), pp.17-22.
90.Raven, Bertram H. & Arie W. Kruglanski (1970), “Conflict and Power,” in The Structure if Conflict, Paul Swingle, ed. New York: Academic Press, pp.69-109
91.Reger, Rhonda K., Loren T. Gustafson, Samuel M. Demarie, & John V. Mullance (1994), “Reframing the Organization: Why Implementing Total Qulality is Easier Said than Done,” Academy of Management Review, 19 (3), pp.565-84.
92.Robbins, S.P. (1992), “Organizational Behavior-concept, Controversies, and Applications,” 6th Edition, Englewood Cliffs, New Jersey: Prentice Hill.
93.Romzek, Barbara S. (1989), “Personal Consequences of Employee Commitment,” Academy of Management Journal, 32 (3), pp.649-61.
94.Ruekert, Robert W. & Orville C. Walker, Jr. (1987), “Marketing’s Interaction with Other Functional Units: a Conceptual Framework and Empirical Evidence,” Journal of Marketing, 51 (January), pp.1-19.
95.Salanick, G. R. (1977), “Commitment and the Control of Organizational Behavior and Belief,” in New Directions in Organizational Behavior, B. M. Staw & G. R. Salancik, eds. Chicago: St. Clair Press, pp.1-54
96.Salanick, G. R. & Pfeffer, J., (1978), “The External Control of Organization,” New York: Harper and Row.
97.Sandy, William (1991), “Avoid the Breakdowns Between Planning and Implementation,” Journal of Business Strategy, 12 (5), pp.30-33.
98.Sarbin, Theodore R. & Vernon L. Allen (1968), “Role Theory,” in The Handbook of Social Psychology, Vol. 1, 2d ed., Gardner Lindzey & Elliot Aronson, eds. Reading, MA: Addison-Wesley, pp.448-567.
99.Sashittal, Hemant C. & Avan R. Jassawalla (2001), “Marketing Implementation in Smaller Organizations: Definition, Framework, and Propositional Inventory,” Journal of the Academy of Marketing Science. Vol. 29, No. 1, pp.50-69.
100.Sashittal, Hemant C. & Clint Tankersley (1997), “The Strategic Market Planning-Implementation Interface in Small and Midsized Industrial Firms: an Exploratory Study,” Journal of Marketing Theory and Practice, Summer 1997, 5, 3, pp.77-92.
101.Sathe, V. (1985), “Culture and Related Corporate Realities,” Homewood, IL: Irwin.
102.Sathe, V. (1985), “How to decipher and change corporate culture,” In R. H. Kilmann, M. I. Saxton, R. Serpa, & associates (Eds.), “Gaining Control of the Corporate Culture,” San Francisco :Jossey-Bass.
103.Schein, E.H. (1985), “Organizational Culture and Leadership,” San Francisco: Jossey Bass.
104.Schein, E.H.(1992), “Organizational Culture and Leadership,” 2nd Edition, San Francisco: Jossey Bass.
105.Schein, E.H. (1996), “Three Cultures of Management: The Key of Organizational Learning,” Sloan Management Review, 38(1), pp.9-20.
106.Shapiro, B.P. (1988), “What the Hell is ‘Market Oriented’?” Harvard Business Review, November-December, pp.119-25.
107.Shaw, R. & Stone, M. (1990), “Database Marketing : Strategy and Implement,” New York :John Wiley & Sons.
108.Sheldon, M.E. (1971), “Investments and Involvements as Mechanisms Producing Commitment to the Organization,” Administrative Science Quarterly, Vol.16, pp.143.
109.Sproull, Lee S. & Kay Ramsay Hofmeister (1986), “Thinking About Implementation,” Journal of Management, 12 (1), pp.43-60.
110.Stampfl, Ronald W. (1978), ”Structural Constraints, Consumerism, and the Marketing Concept,” MSU Business Topics, 26 (spring), pp.5-16.
111.Tannenbaum, R., I. R. Weshler & F. Massarik (1961), “Leadership and organization,” New York: McGraw- Hill.
112.Throw C. Lester (1999), “Building Wealth : New Rules for National, Companies, and Individuals in a Knowledge-Based Economy,” HarPer Collins, June.
113.Van de Ven, A. & A.Delbecq (1974), “The Effectiveness of Nominal, Delphi, and Interacting Group Decision-making Processes,” Academic of Management Journal, 17 (4), pp.605-21.
114.Walker, Orville C. & Robert W. Ruekert (1987), “Marketing’s Role in the Implementation of Business Strategies: a Critical Review and Conceptual Framework,” Journal of Marketing, 51 (3), pp.15-33.
115.Webster, C. (1990), “Toward the Measurement of the Marketing Culture of a Service Firm,” Journal of Business Research, No. 21, pp. 345-62.
116.Webster, C. (1991), “A note on Cultural Consistency within the Service Firm: the Efects of Employee Position on Attitudes Toward Marketing Culture,” Journal of the Academy of Marketing Science, Vol. 19, No. 4, pp. 341-46.
117.Webster, C. (1992), “What Kind of Marketing Culture Exists in Your Service Firm? an Audit,” Journal of Services Marketing, Vol. 6, No. 2, Spring, pp.54-67.
118.Webster, Frederick E., Jr. (1988), “The Rediscovering the Marketing Concept”, Business Horizons, 31 (May-June), pp.29-39.
119.Weitz, Barton A. & Robin Wensley (1984), “Strategic Marketing: Planning, Implementation, and Control,” Kent Publishing Company.
120.Westley, Frances R. (1990), ”Middle Managers and Strategy: Microdynamics of Inclusion,“ Strategy Management Journal, 11 (5), pp.337-51.
121.Whitney, J C. & R. A. Smith (1983), “Effects of Group Cohesiveness on Attitude Polarization and the Acquisition of Knowledge in a Strategic Planning Context,” Journal of Marketing Research, 20 (May), pp.167-76.
122.Wiener, Y. & Y. Vardi (1980), “Relationships between Job, Organization and Career Commitments and Work Outcomes - an Interactive Approach, Organizational Behavior and Human Performance,” Vol.26, pp.81-96.
123.Wiersema, M. F., & Bantel K. A. (1992), “Top Management Team Demography and Corporate Strategic Change,” Academy of Management Journal, 35, pp.91-121.
124.Wind, Yoram & Thomas S. Robertson (1983), “Marketing Strategy: New Directions for Theory and Theory and Research,” Journal of Marketing, 47 (2), pp.12-25.
125.Wooldridge, Bill & Steven W. Floyd (1989), “Research Notes and Communications: Strategic Process Effects on Consensus,” Strategic Management Journal, 10 (3), pp.295-302.
126.Workman, John P., Jr. (1993), “Marketing’s Limited Role in New Product Development in One Computer System Firm,” Journal of Marketing Research, 30 (November), pp.405-21.
127.Zaltman, Gerald, Robert Duncan, & Jonny Holbek (1973), ”Innovations and Organizations,” New York: John Wiley and Sons, Inc.
128.Zinkhan, G.M. & Pireira, A. (1994), “An Overview of Marketing Strategy and Planning,” International Journal of Research in Marketing, Vol. 11, pp. 185-218.


中文部分
1.Bennis, Warren & Burt Nanus 合著,黃佳慧 等譯 (1990),「領導新論-他們是如何成功的」,台北:天下文化出版。
2.Bossidy, Larry & Ram Charan合著,李明 譯 (2003),「執行力 (Execution)」,台北:天下文化出版。
3.Drucker, Peter著,李田樹 譯 (2001),「杜拉克精選─管理篇」,台北:天下遠見。
4.Gardner W., John著,譚家瑜譯(1992),「新領導力(On Leadership)」,台北,天下文化。
5.Harari, Oren著,樂為良 譯(2002),「鮑爾風範 (The Leadership Secrets of Colin Powell)」,台北,麥格羅.希爾。
6.Kotler, Ang, Leong & Tan等合著,謝文雀 譯 (2002),「行銷管理-亞洲實例」,華泰出版。
7.王世偉(1998),「國內主要集團企業領導者風格、企業文化及組織運作特色之研究」,國立成功大學企業管理研究所碩士論文。
8.司徒達賢(1995),「策略管理」,台北:遠流出版社。
9.何昌衡(1998),「企業文化與組織體制對公營事業推動企業再造之研究」,國立成功大學企業管理研究所未出版碩士論文。
10.吳知賢 (1994),「組織文化剖析」,研考雙月刊,第18卷,第二期,pp.45-60。
11.吳焰修 (1987),「組織文化之研究 : 理論與應用之探討」,國立政治大學公共行政研究所碩士論文。
12.吳璧如(1990),「國民小學組織文化與組織效能關係之研究」,國立高雄師範大學教育研究所碩士論文,未出版。
13.許士軍 (1990),「管理學」,台北,東華書局。
14.許朝欽 (2000),「組織文化、領導行為與員工工作態度間關係之實證研究—台灣某一商業銀行之個案研究」,朝楊科技大學工業工程管理系研究所出版碩士論文。
15.陳健虎(1999),「高階管理者人格特質對全面品質管理實施之影響」,元智大學管理研究所碩士論文。
16.陳義勝 (1980),「組織行為」,初版,台北:華泰書局,p.159。
17.陳慧芬 (1998),「組織文化的意義與功能」,台中師院學報,第12期,pp.1-21。
18.郭明秀(2001)「高階經營團隊與組織運作、競爭優勢、競爭策略及經營績效之關係研究—傳統產業與高科技產業之比較」,國立成功大學企業管理研究所碩士論文。
19.黃俊英 (2001),「行銷學的世界」,台北,天下遠見。
20.蔡居隆 (2001),「領導型態與主管效能之研究─以台灣南區郵政管理局為例」,國立中山大學人力資源管理研究所碩士論文。
21.潘文章 (1994),「行為管理—觀念、行為、績效」,第六版,台北:三民,p.329。
22.鄭永忠(1996),「大型醫院組織文化、組織運作、經營管理及經營績效之關係研究」,國立成功大學企業管理研究所未出版碩士論文。
23.劉宏良 (2002),「台灣精密機械產業行銷策略與行銷績效關係之實證研究」,國立成功大學高階管理碩士在職專班碩士論文。
24.劉怡君 (1994),「企業文化與人事制度控制型態關係之研究-以在台多國籍企業為例」,國立中山大學企業管理研究所碩士論文。
25.盧瑞陽(1993),「組織行為-管理與心理導向」,初版,台北:華泰。
26.鍾振揮(1998),「企業文化、組織績效製造策略與經營績效之關係研究」,國立成功大學企業管理研究所未出版碩士論文。
27.鍾鼎 (2002),「領導型態、隱含組織結構與組織承諾之關聯性研究-以500大公民營企業為例」, 國立交通大學經營管理研究所碩士論文。
28.德國漢諾威展覽會網站:http://www.hannoverfairstaiwan.com/。


QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 莊明貞(1995)。在國小課程的改進與發展—真實性評量。教師天地,79,21-25。
2. 莊明貞(1994)。美國教育測驗與評量發展新趨勢。國民教育,35:1/2,31-37。
3. 涂金堂(2000)。淺談設定最低能力測驗通過標準的方法。測驗與輔導,158,3304-3308。
4. 洪碧霞、林娟如(2005)。台灣學生學習成就資料庫建制的設計思考。研習資訊,22(2),16-25。
5. 洪雯柔(2000)。貝瑞岱比較教育研究方法之探析。台北:揚智出版社。
6. 林世華(2000)。由多元評量的觀念看傳統評量的角色與功能。科學教育,231,67-71。
7. 吳麗君(2002)。國家層級的評量在中小學銜接所扮演的角色:英格蘭與蘇格蘭的經驗。教育學刊,19,75-89。
8. 吳清山(2000)。學校績效責任的理念與策略。學校行政,6,3-13。
9. 李敦義(2001)。市場理論分析及對台灣中小學教育改革的啟示。教育研究資訊,8(6),62-88。
10. 李琪明(1998)。體檢教育提升品質論基本學力指標之研究與發展。研習資訊,15(5),9-19。
11. 王素芸(2001)。基本能力指標之發展與概念分析。教育研究資訊,9(1)。1-14。
12. 10. 吳知賢 (1994),「組織文化剖析」,研考雙月刊,第18卷,第二期,pp.45-60。
13. 許天維、蔡良庭(2005)。台灣國小學生國語科學習成就評量資料庫建置之初探。研習資訊,22(2),26-34。
14. 陳伯璋(1999)。九年一貫新課程綱要修訂的背景及內涵。教育研究資訊雙月刊,7(1),1-13。
15. 陳明印(2004)。英國國定課程學生成就評量制度。研習資訊,21(6),90-109。
 
系統版面圖檔 系統版面圖檔