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壹、中文部分
一、書籍
吳萬益、林清河，企業研究方法。台北：華泰書局，民國九十年。
邱皓政，結構方程模式。台北：雙葉書廊，民國九十二年。
二、期刊
蔡憲唐、黃榮鵬，「旅行業者導入電子商務經營策略之實證研究」，觀光研
究學報，第八卷，第二期（民國九十一年），87-100。
三、網路
交通部觀光局：http://www.taiwan.net.tw/index.jsp
資策會市場情報中心：http://mic.iii.org.tw/
American Society of Travel Agents：http://www.astanet.com/
Forrester Research, Inc：http://www.forrester.com/home/0,6092,1-0,FF.html
Net Value：http://www.netvalue.com/corp/actionnaires/index.htm
貳、西文部份
(I)Books
Ajzen, I., and M. Fishbein, Understanding Attitudes and Predicting Social
Behavior, Prentice-Hall, Englewood Cliffs, NJ, 1980.
Bateson, P., “The Biological Evolution of Cooperation and Trust,” In D. G.
Gambetta(Ed.), New York: Basil Blackwell, Trust, (1988), 14-30.
Beamish, P., Multinational Joint Ventures in Developing Countries, London:
Routledge, 1988.
Bentler, P. M., Theory and Implementation of EQS: A Structural Equations
Program, Newburry Park, CA: Sage, 1988.
Berry, L. L., and A. Parasuraman, Marketing Services, New York: The Free
Press, 1991.
Cheskin, “Research and Studio Archetype,” Ecommerce Trust Study, Redwood Shores, CA: Cheskin Research, 1999.
Fishbein, M., and I. Ajzen, Belief, Attitude, Intention and Behavior: An
Introduction to Theory and Research, Addison-Wesley, Reading, MA,
1975.
Gambetta, D. G. (Ed.)., “Can We Trust Trust? In D. G. Gambetta (Ed.),” New York: Basil Blackwell, (1988), Trust: 213-237.
Kalakota, R., and A. B. Whinston, Electronic Commerce: a Manager’s Guide
Reading, Massachusetts: Addison-Wesley, 1997.
Kline, R. B., Principles and Practice of Structural Equation Modeling, New
York: Guilford Press, 1998.
Leonard-Barton, D., Interpersonal Inference on Innovation Adoption within
Organizations under Conflictive and Compatible Conditions, Working
Paper, Harvard Business School, 9-787-004.
(II)Periodicals
Ajzen, I., C. Timko, and J. B. White, “Self-Monitoring and the
Attitude-Behavior Relation,” J. Personality Soc. Psychol. vol. 42(1982),
426-435.
Ajzen, I., “The Theory of Planned Behavior,” OrganizationalBehavior and
Human Decision Processes, vol. 50(1991), 179-211.
Aldridge, A., M. White, and K. Forcht, “Security Considerations of Doing
Business Via the Internet: Cautions to be Considered, Internet Research:
Electronic Networking Applications and Policy, vol. 7, no. 1(1997), 9-15.
Anderson, C., “Computer as Audience-Mediated Interactive Messages. In E.
Forrest, et al. (Eds.),” Interactive Marketing: The future present,
Chicago(1996), 149-162.
Anderson, E., and B. Weitz, “Determinants of Continuity in Conventional
Industrial Channel Dyads,” Marketing Science, vol. 8, no. 4(1989), 310.
Anderson, J. C., and J. A. Narus, “A Model of Distributor Firm and
Manufacturer Firm Working Partnerships,” Journal of Marketing, vol. 54,
January(1990), 42-58.
Bagozzi, R. P., “Attitudes, Intentions, and Behavior: The Test of Some Key
Hypothesis,” J. Personality Soc. Psychol, vol. 41, 607-627.
Bagozzi, R. P., “The Self-Regulation of Attitudes, Intentions, and Behavior,”
Soc. Psychol, vol. 55, no. 2, 178-204.
Becker, E. A., and C. C. Gibson, “Fishbein and Ajzen’s Theory of Reasoned
Action: Accurate Prediction of Behavioral Intentions for Enrolling in
Distance Courses,” Adult Education Quarterly, vol. 49, no. 1, Fall(1998),
43-55.
Berry, L. L., “Playing Fair in Retailing,” Arthur Anderson Retailing Issues
Newsletter, March(1993), vol. 5, no. 2.
Berry, L. L., “Relationship Marketing of Services-Growing Interest,
Emerging Perspectives,” Journal of the Academy of Marketing Science,
vol. 23, Fall(1995), 236-245.
Bhimani, A., “Securing the Commercial Internet,” Communications of the
ACM, vol. 39, no. 6(1996), 29-35.
Bulter, J. K., “Toward Understanding and Measuring Conditions of Trust:
Evolution of a Conditions of Trust Inventory,” Journal of Management,
vol. 17(1991), 643-663.
Castelfranchi, C., and Y. H. Tan, “The Role of Trust and Deception in Virtual
Societies,” International Journal of Electronic Commerce, vol. 6, no. 3,
Spring(2002), 55-70.
Chang, M. K., “Predicting Unethical Behavior: A Comparison of the Theory of
Reasoned Action and the Theory of Planned Behavior,” Journal of
Business Ethics, vol.17, no.16, Dec(1998), 1825-1834.
Cook, J., and T. Wall, “New Work Attitude Measures of Trust, Organizational
Commitment and Personal Need Non-Fulfillment,” Journal of
Occupational Psychology, vol. 53(1980), 39-52.
Crosby, L. A., K. R. Evans, and D. Cowles, “Relationship Quality in Services
Selling: An Interpersonal Influence Perspective,” Journal of Marketing,
vol. 54, July(1990), 68-81.
Das, T. K., and B. S. Teng, “Between Trust and Control: Developing
Confidence in Partner Cooperation in Alliances,” Academy of
Management Review, vol. 23, no. 3(1998), 491-512.
Davis, F. D., R. P. Bagozzi, and P. R. Warshaw, “User Acceptance of Computer
Technology: A Comparison of Two Theoretical Models,” Management
Science, vol. 35, no. 8, August(1989), 983-1003.
Deutsch, M., “The Effect of Motivational Orientation on Trust and Suspicion,”
Human Relations, vol. 13(1960), 123-139.
Driscoll, J. W., “Trust and Participation in Organizational Decision Making as
Predictors of Satisfaction,” Academy of Management Journal, vol.
21(1978), 44-56.
Dwyer, F. R., P. H. Schurr, and S. Oh, “Developing Buyer-Seller
Relationships,” Journal of Marketing, vol. 51, April(1987), 11-27.
Farris, G., E. Senner, and D. Butterfield, “Trust, Culture, and Organizational
Behavior,” Industrial Relations, vol. 12(1973), 144-157.
Felton, S., T. Dimnik, and M. Northey, “A Theory of Reasoned Action Model
of the Chartered Accountant Career Choice,” Journal of Accounting
Education, vol.13, no.1(1995), 1-19.
Fredricks, A. J., and D. L. Dossett, “Attitude Behavior Relations: A
Comparison of the Fishbein-Ajzen and the Bentler-Specckart Models’,”
Journal of Personality and Social Psychology, vol. 45(1983), 501-512.
Furnell, S. M., and T. Karweni, “Security Implications of Electronic
Commerce: A Survey of Consumers and Businesses,’’ Internet Research:
Electronic Networking Applications and Policy, vol. 9, no. 5(1999),
372-382.
Galletto, N., “Biggest Threat comes from within Organizations,” Computing
Canada, vol. 25, no. 19(1999).
Garbarino, E., and M. S. Johnson, “The Different Roles of Satisfaction, Trust,
and Commitment in Customer Relationships,” Journal of Marketing,
vol.63, April(1999), 70-87.
Gefen, D., “E-Commerce: The Role of Familiarity and Trust,” Omega, vol. 28,
no. 6(2000), 725-737.
Grant, R. M., “The Resource-Based Theory of Competitive Advantage:
Implications for Strategy Formulation,” California Management Review,
vol. 33, no. 1(1991), 114-135.
Gronroos, C., “From Marketing Mix to Relationship Marketing: Towards a
Paradigm Shift in Marketing,” Management Decision, vol. 32, no. 2, 4-20.
Henning-Thurau, T., and U. Hansen, “Relationship Marketing some Reflections
on the state-of-the-art of the Relational Concept,” Relationship Marketing:
Gaining Competitive Advantage through Customer Satisfaction and
Customer Retention, (2000), 3-27.
Hoffman, D. L., T. P. Novak, and M. Peralta, “Building Consumer Trust
Online,” Communications of the ACM, vol. 42, no. 4, April(1999), 80-85.
Jomes, A. P., and L. R. James, “Psychological Climate: Dimensions and
Relationships of Individual and Aggregated Work Environment
Perception,” Organizational Behavior and Human Performance, vol. 23,
no.2(1979), 201-250.
Kim, S. F., T. Foscht, and R. D. Collins., “Trust and the Online Relationship-an
Exploratory Study from New Zealand,” Tourism Management, vol.
25(2004), 195-207.
Kolekofski, K. E. Jr., and A. R. Heminger, “Beliefs and Attitudes Affecting
Intentions to Share Information in an Organizational Setting,” Information
& Management, vol. 40(2003), 521-532.
Larzelere, R. E., and T. L. Huston, “The Dyadic Trust Scale: Toward
Understanding Interpersonal Trust in Close Relationships,” Journal of
Marriage and the Family, vol. 42, August(1980), 595-604.
Lewis, J., and A. Weigert, “Trust as a Social Reality,” Social Forces, vol.
63(1985), 967-985.
Liker, J. K.,and A. A. Sindi, “User Acceptance of Expert Systems: a Test of the
Theory Reasoned Action,” Journal of Engineering and Technology
Management, vol. 14(1997), 147-173.
Luo, X., “Trust Production and Privacy Concerns on the Internet A Framework
Based on Relationship Marketing and Social Exchange Theory,”
Industrial Marketing Management, vol. 31(2002), 111-118.
Madden, T. J., P. S. Ellen, and I. Ajzen, “A Comparison of the Theory of
Planned Behavior and the Theory of Reasoned Action,” Personality and
Social Psychology Bulletin, vol. 18(1992), 3-9.
Manstead, A. S., C. Proffitt, and J. L. Smart, “Predicting and Understanding Mothers’ Infant Feeding Intentions and Behavior: Test the Theory of Reasoned Action,” J. Personality Soc. Psychol. vol. 44, 657-671.
Martins., “The Overselling of Expert Systems,” Datamation, vol. 30, no.
18(1985), 78-80.
Mayer, R. C., J. H. Davis, and F. D. Schoorman, “An Integrative Model of
Organizational Trust,” Academy of Management Review, vol. 20, no.
3(1995), 709-734.
McDonald, R. P., and M. R. Ho, “Principles and Practice in Reporting
Structural Equation Analysis,” Psychological Methods, vol. 7(2002),
64-82.
McKnight, D. H., and L. C. Chervany, “What Trust Means in E-Commerce
Customer Relationships: An Interdisciplinary Conceptual Typology,”
International Journal of Electronic Commerce, vol. 6, no.2, Winter(2002),
35-59.
McKnight, D. H., L. L. Cummings, and N. L. Chervany, “Initial Trust
Formation in New Organizational Relationships,” Academy of
Management Review, vol. 23, no. 3(1998), 473-490.
Moorman, C., G. Zaltman, and R. Deshpande, “Relationships Between
Providers and Users of Market Research: The Dynamics of Trust Within
and Between Organizations,” Journal of Marketing Research, vol. 29,
August(1992), 314-329.
Moorman, C., R. Deshpande, and G. Zaltman, “Factors Affecting Trust in
Market Relationships,” Journal of Marketing, vol. 57, January(1993),
81-101.
Morgan, R. M., and S. D. Hunt, “The Commitment-Trust Theory of
Relationship Marketing,” Journal of Marketing, vol. 58, July(1994),
20-38.
Nolan, R. L., Computer Data Bases: The Future is Now, Harvard Business
Review, vol. 51, (1973), 98-111.
Pavlou. P. A., “Consumer Acceptance of Electronic Commerce: Integrating
Trust and Risk with the Technology Acceptance Model,” International
Journal of Electronic Commerce, vol. 7, no.3, Spring(2003), 101-134.
Porter, M., “Towards a Dynamic Theory of Strategy,” Strategic Management
Journal, vol. 12(1991), 95-117.
Porter, M., “Strategic and the Internet,” Harvard Business Review, (2001),
63-78.
Prestholdt, P. H., I. M. Lane, and R. C. Mathews, “Nurse Turnover as Reasoned
Action: Development of a Process Model,” Journal of Applied
Psychology, vol. 72(1987), 221-227.
Ratnasingham, P., “The Importance of Trust in Electronic Commerce,” Internet
Research: Electronic Networking Application and Policy, vol. 8, no. 4,
(1998), 313-321.
Rotter, J. B., “A New Scale for the Measurement of Interpersonal Trust,”
Journal of Personality, vol. 35(1967), 651-665.
Rotter, J. B., “Generalized Expectancies for Interpersonal Trust,” American
Psychologists, vol. 26, May(1971), 443-452.
Scherman, S., “Are Strategic Alliances Working?” Fortune, September(1992),
77-78.
Schurr, S., and T. Ozane, “Online Relationships,” Journal of Marketing
Research, vol. 32, no. 6(1995), 56-78.
Scott, C. L., “Interpersonal Trust: A Comparison of Attitudinal and Situational
Factors,” Human Relations, vol.33(1980), 805-812.
Sheppard, B. H., J. Hartwick, and P. R. Warshaw, “The Theory of Reasoned
Action: A Meta-Analysis of Past Research with Recommendations for
Modifications and Future Research,” J. Consumer Res, vol. 15(1988).
Strickland, L. H., “Surveillance and Trust,” Journal of Personality, vol.
26(1958), 200-215.
Suh, B., and I. Han, “The Impact of Customer Trust and Perception of Security
Control on the Acceptance of Electronic Commerce,” International
Journal of Electronic Commerce, vol. 7, no.3, Spring(2003), 135-161.
Tan, Y. H., and W. Thoen, “Toward a Generic Model of Trust for Electronic
Commerce,” International Journal of Electronic Commerce, vol. 5, no.2,
Winter(2001), 61-74.
Tan, Y. H., and W. Thoen, “Electronic Contract Drafting Based on Risk and
Trust Assessment,” International Journal of Electronic Commerce, vol. 7,
no. 4, Summer(2003), 55-71.
(III)Conference Papers
Castelfranchi, C., and R. Falcone, Social Trust: Cognitive Anatomy, Social
Importance, Quantification and Dynamics. In Proceedings of the
Workshop on Deception, Fraud and Trust in Agent Societies. Autonomous
Agents Conference(AA’98). Minneapolis, Technical Report of the Institute
of Psychology, Division of Artificial Intelligence, Cognitive and
Interaction Modeling of the Italian National ResearchCouncil(INRC),
1998, 35-49.
Dwyer, F. R., and R. R. LaGace, “On the Nature and Role of Buyer-Seller
Trust,” AMA Summer Educators Conference Proceedings, T. Shimp et al.
eds. Chicago: American Marketing Association, 1986, 40-45.
Fung, R. K. K., and M. K. O. Lee, “EC-Trust (Trust in Electronic Commerce):
Exploring the Antecedent Factors,” In W. D. Haseman and D. L. Nazareth
(eds.), Proceedings of the Fifth Americas Conference on Information
Systems, Milwaukee: Omnipress, 1999, 517-519.
Menon, N. M., P. Konana, G. J. Browne, and S. Balasubramanian,
“Understanding Trustworthiness Beliefs in Electronic Brokerage Usage,”
In P. De and J. I. DeGross (eds.), Proceeding of the Twentieth
International Conference on Information Systems. Charlotte, NC:
Omnipress, 1999, 552-555.
Stewart, K. J., “Transference as a Means of Building of Building Trust in World
Wide Web Sites,” In P. De and J. I. DeGross (eds.), Proceeding of the
Twentieth International Conference on Information Systems. Charlotte,
NC: Omnipress, 1999, 459-464.
(IV)Dissertations
Bons, R. W. H., “Designing Trustworthy Trade Procedures for Open Electronic
Commerce,” PH. D. dissertation, Erasmus University, Rotterdam, 1997.
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