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壹、中文部分
一、書籍 吳萬益、林清河,企業研究方法。台北:華泰書局,民國九十年。 邱皓政,結構方程模式。台北:雙葉書廊,民國九十二年。
二、期刊 蔡憲唐、黃榮鵬,「旅行業者導入電子商務經營策略之實證研究」,觀光研 究學報,第八卷,第二期(民國九十一年),87-100。
三、網路 交通部觀光局:http://www.taiwan.net.tw/index.jsp 資策會市場情報中心:http://mic.iii.org.tw/ American Society of Travel Agents:http://www.astanet.com/ Forrester Research, Inc:http://www.forrester.com/home/0,6092,1-0,FF.html Net Value:http://www.netvalue.com/corp/actionnaires/index.htm
貳、西文部份
(I)Books Ajzen, I., and M. Fishbein, Understanding Attitudes and Predicting Social Behavior, Prentice-Hall, Englewood Cliffs, NJ, 1980. Bateson, P., “The Biological Evolution of Cooperation and Trust,” In D. G. Gambetta(Ed.), New York: Basil Blackwell, Trust, (1988), 14-30. Beamish, P., Multinational Joint Ventures in Developing Countries, London: Routledge, 1988. Bentler, P. M., Theory and Implementation of EQS: A Structural Equations Program, Newburry Park, CA: Sage, 1988. Berry, L. L., and A. Parasuraman, Marketing Services, New York: The Free Press, 1991. Cheskin, “Research and Studio Archetype,” Ecommerce Trust Study, Redwood Shores, CA: Cheskin Research, 1999. Fishbein, M., and I. Ajzen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA, 1975. Gambetta, D. G. (Ed.)., “Can We Trust Trust? In D. G. Gambetta (Ed.),” New York: Basil Blackwell, (1988), Trust: 213-237. Kalakota, R., and A. B. Whinston, Electronic Commerce: a Manager’s Guide Reading, Massachusetts: Addison-Wesley, 1997. Kline, R. B., Principles and Practice of Structural Equation Modeling, New York: Guilford Press, 1998. Leonard-Barton, D., Interpersonal Inference on Innovation Adoption within Organizations under Conflictive and Compatible Conditions, Working Paper, Harvard Business School, 9-787-004.
(II)Periodicals Ajzen, I., C. Timko, and J. B. White, “Self-Monitoring and the Attitude-Behavior Relation,” J. Personality Soc. Psychol. vol. 42(1982), 426-435. Ajzen, I., “The Theory of Planned Behavior,” OrganizationalBehavior and Human Decision Processes, vol. 50(1991), 179-211. Aldridge, A., M. White, and K. Forcht, “Security Considerations of Doing Business Via the Internet: Cautions to be Considered, Internet Research: Electronic Networking Applications and Policy, vol. 7, no. 1(1997), 9-15. Anderson, C., “Computer as Audience-Mediated Interactive Messages. In E. Forrest, et al. (Eds.),” Interactive Marketing: The future present, Chicago(1996), 149-162. Anderson, E., and B. Weitz, “Determinants of Continuity in Conventional Industrial Channel Dyads,” Marketing Science, vol. 8, no. 4(1989), 310. Anderson, J. C., and J. A. Narus, “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, vol. 54, January(1990), 42-58. Bagozzi, R. P., “Attitudes, Intentions, and Behavior: The Test of Some Key Hypothesis,” J. Personality Soc. Psychol, vol. 41, 607-627. Bagozzi, R. P., “The Self-Regulation of Attitudes, Intentions, and Behavior,” Soc. Psychol, vol. 55, no. 2, 178-204. Becker, E. A., and C. C. Gibson, “Fishbein and Ajzen’s Theory of Reasoned Action: Accurate Prediction of Behavioral Intentions for Enrolling in Distance Courses,” Adult Education Quarterly, vol. 49, no. 1, Fall(1998), 43-55. Berry, L. L., “Playing Fair in Retailing,” Arthur Anderson Retailing Issues Newsletter, March(1993), vol. 5, no. 2. Berry, L. L., “Relationship Marketing of Services-Growing Interest, Emerging Perspectives,” Journal of the Academy of Marketing Science, vol. 23, Fall(1995), 236-245. Bhimani, A., “Securing the Commercial Internet,” Communications of the ACM, vol. 39, no. 6(1996), 29-35. Bulter, J. K., “Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory,” Journal of Management, vol. 17(1991), 643-663. Castelfranchi, C., and Y. H. Tan, “The Role of Trust and Deception in Virtual Societies,” International Journal of Electronic Commerce, vol. 6, no. 3, Spring(2002), 55-70. Chang, M. K., “Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior,” Journal of Business Ethics, vol.17, no.16, Dec(1998), 1825-1834. Cook, J., and T. Wall, “New Work Attitude Measures of Trust, Organizational Commitment and Personal Need Non-Fulfillment,” Journal of Occupational Psychology, vol. 53(1980), 39-52. Crosby, L. A., K. R. Evans, and D. Cowles, “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, vol. 54, July(1990), 68-81. Das, T. K., and B. S. Teng, “Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances,” Academy of Management Review, vol. 23, no. 3(1998), 491-512. Davis, F. D., R. P. Bagozzi, and P. R. Warshaw, “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science, vol. 35, no. 8, August(1989), 983-1003. Deutsch, M., “The Effect of Motivational Orientation on Trust and Suspicion,” Human Relations, vol. 13(1960), 123-139. Driscoll, J. W., “Trust and Participation in Organizational Decision Making as Predictors of Satisfaction,” Academy of Management Journal, vol. 21(1978), 44-56. Dwyer, F. R., P. H. Schurr, and S. Oh, “Developing Buyer-Seller Relationships,” Journal of Marketing, vol. 51, April(1987), 11-27. Farris, G., E. Senner, and D. Butterfield, “Trust, Culture, and Organizational Behavior,” Industrial Relations, vol. 12(1973), 144-157. Felton, S., T. Dimnik, and M. Northey, “A Theory of Reasoned Action Model of the Chartered Accountant Career Choice,” Journal of Accounting Education, vol.13, no.1(1995), 1-19. Fredricks, A. J., and D. L. Dossett, “Attitude Behavior Relations: A Comparison of the Fishbein-Ajzen and the Bentler-Specckart Models’,” Journal of Personality and Social Psychology, vol. 45(1983), 501-512. Furnell, S. M., and T. Karweni, “Security Implications of Electronic Commerce: A Survey of Consumers and Businesses,’’ Internet Research: Electronic Networking Applications and Policy, vol. 9, no. 5(1999), 372-382. Galletto, N., “Biggest Threat comes from within Organizations,” Computing Canada, vol. 25, no. 19(1999). Garbarino, E., and M. S. Johnson, “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” Journal of Marketing, vol.63, April(1999), 70-87. Gefen, D., “E-Commerce: The Role of Familiarity and Trust,” Omega, vol. 28, no. 6(2000), 725-737. Grant, R. M., “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation,” California Management Review, vol. 33, no. 1(1991), 114-135. Gronroos, C., “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing,” Management Decision, vol. 32, no. 2, 4-20. Henning-Thurau, T., and U. Hansen, “Relationship Marketing some Reflections on the state-of-the-art of the Relational Concept,” Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention, (2000), 3-27. Hoffman, D. L., T. P. Novak, and M. Peralta, “Building Consumer Trust Online,” Communications of the ACM, vol. 42, no. 4, April(1999), 80-85. Jomes, A. P., and L. R. James, “Psychological Climate: Dimensions and Relationships of Individual and Aggregated Work Environment Perception,” Organizational Behavior and Human Performance, vol. 23, no.2(1979), 201-250. Kim, S. F., T. Foscht, and R. D. Collins., “Trust and the Online Relationship-an Exploratory Study from New Zealand,” Tourism Management, vol. 25(2004), 195-207. Kolekofski, K. E. Jr., and A. R. Heminger, “Beliefs and Attitudes Affecting Intentions to Share Information in an Organizational Setting,” Information & Management, vol. 40(2003), 521-532. Larzelere, R. E., and T. L. Huston, “The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships,” Journal of Marriage and the Family, vol. 42, August(1980), 595-604. Lewis, J., and A. Weigert, “Trust as a Social Reality,” Social Forces, vol. 63(1985), 967-985. Liker, J. K.,and A. A. Sindi, “User Acceptance of Expert Systems: a Test of the Theory Reasoned Action,” Journal of Engineering and Technology Management, vol. 14(1997), 147-173. Luo, X., “Trust Production and Privacy Concerns on the Internet A Framework Based on Relationship Marketing and Social Exchange Theory,” Industrial Marketing Management, vol. 31(2002), 111-118. Madden, T. J., P. S. Ellen, and I. Ajzen, “A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action,” Personality and Social Psychology Bulletin, vol. 18(1992), 3-9. Manstead, A. S., C. Proffitt, and J. L. Smart, “Predicting and Understanding Mothers’ Infant Feeding Intentions and Behavior: Test the Theory of Reasoned Action,” J. Personality Soc. Psychol. vol. 44, 657-671. Martins., “The Overselling of Expert Systems,” Datamation, vol. 30, no. 18(1985), 78-80. Mayer, R. C., J. H. Davis, and F. D. Schoorman, “An Integrative Model of Organizational Trust,” Academy of Management Review, vol. 20, no. 3(1995), 709-734. McDonald, R. P., and M. R. Ho, “Principles and Practice in Reporting Structural Equation Analysis,” Psychological Methods, vol. 7(2002), 64-82. McKnight, D. H., and L. C. Chervany, “What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology,” International Journal of Electronic Commerce, vol. 6, no.2, Winter(2002), 35-59. McKnight, D. H., L. L. Cummings, and N. L. Chervany, “Initial Trust Formation in New Organizational Relationships,” Academy of Management Review, vol. 23, no. 3(1998), 473-490. Moorman, C., G. Zaltman, and R. Deshpande, “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations,” Journal of Marketing Research, vol. 29, August(1992), 314-329. Moorman, C., R. Deshpande, and G. Zaltman, “Factors Affecting Trust in Market Relationships,” Journal of Marketing, vol. 57, January(1993), 81-101. Morgan, R. M., and S. D. Hunt, “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, vol. 58, July(1994), 20-38. Nolan, R. L., Computer Data Bases: The Future is Now, Harvard Business Review, vol. 51, (1973), 98-111. Pavlou. P. A., “Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model,” International Journal of Electronic Commerce, vol. 7, no.3, Spring(2003), 101-134. Porter, M., “Towards a Dynamic Theory of Strategy,” Strategic Management Journal, vol. 12(1991), 95-117. Porter, M., “Strategic and the Internet,” Harvard Business Review, (2001), 63-78. Prestholdt, P. H., I. M. Lane, and R. C. Mathews, “Nurse Turnover as Reasoned Action: Development of a Process Model,” Journal of Applied Psychology, vol. 72(1987), 221-227. Ratnasingham, P., “The Importance of Trust in Electronic Commerce,” Internet Research: Electronic Networking Application and Policy, vol. 8, no. 4, (1998), 313-321. Rotter, J. B., “A New Scale for the Measurement of Interpersonal Trust,” Journal of Personality, vol. 35(1967), 651-665. Rotter, J. B., “Generalized Expectancies for Interpersonal Trust,” American Psychologists, vol. 26, May(1971), 443-452. Scherman, S., “Are Strategic Alliances Working?” Fortune, September(1992), 77-78. Schurr, S., and T. Ozane, “Online Relationships,” Journal of Marketing Research, vol. 32, no. 6(1995), 56-78. Scott, C. L., “Interpersonal Trust: A Comparison of Attitudinal and Situational Factors,” Human Relations, vol.33(1980), 805-812. Sheppard, B. H., J. Hartwick, and P. R. Warshaw, “The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research,” J. Consumer Res, vol. 15(1988). Strickland, L. H., “Surveillance and Trust,” Journal of Personality, vol. 26(1958), 200-215. Suh, B., and I. Han, “The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce,” International Journal of Electronic Commerce, vol. 7, no.3, Spring(2003), 135-161. Tan, Y. H., and W. Thoen, “Toward a Generic Model of Trust for Electronic Commerce,” International Journal of Electronic Commerce, vol. 5, no.2, Winter(2001), 61-74. Tan, Y. H., and W. Thoen, “Electronic Contract Drafting Based on Risk and Trust Assessment,” International Journal of Electronic Commerce, vol. 7, no. 4, Summer(2003), 55-71. (III)Conference Papers Castelfranchi, C., and R. Falcone, Social Trust: Cognitive Anatomy, Social Importance, Quantification and Dynamics. In Proceedings of the Workshop on Deception, Fraud and Trust in Agent Societies. Autonomous Agents Conference(AA’98). Minneapolis, Technical Report of the Institute of Psychology, Division of Artificial Intelligence, Cognitive and Interaction Modeling of the Italian National ResearchCouncil(INRC), 1998, 35-49. Dwyer, F. R., and R. R. LaGace, “On the Nature and Role of Buyer-Seller Trust,” AMA Summer Educators Conference Proceedings, T. Shimp et al. eds. Chicago: American Marketing Association, 1986, 40-45. Fung, R. K. K., and M. K. O. Lee, “EC-Trust (Trust in Electronic Commerce): Exploring the Antecedent Factors,” In W. D. Haseman and D. L. Nazareth (eds.), Proceedings of the Fifth Americas Conference on Information Systems, Milwaukee: Omnipress, 1999, 517-519. Menon, N. M., P. Konana, G. J. Browne, and S. Balasubramanian, “Understanding Trustworthiness Beliefs in Electronic Brokerage Usage,” In P. De and J. I. DeGross (eds.), Proceeding of the Twentieth International Conference on Information Systems. Charlotte, NC: Omnipress, 1999, 552-555. Stewart, K. J., “Transference as a Means of Building of Building Trust in World Wide Web Sites,” In P. De and J. I. DeGross (eds.), Proceeding of the Twentieth International Conference on Information Systems. Charlotte, NC: Omnipress, 1999, 459-464.
(IV)Dissertations Bons, R. W. H., “Designing Trustworthy Trade Procedures for Open Electronic Commerce,” PH. D. dissertation, Erasmus University, Rotterdam, 1997.
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