參考文獻
中文部份
1.1. 書籍
王文科(民83)。《教育研究法》,台北:五南出版社。
王石番(民88)。《傳播內容分析法理論與實證》,台北:幼獅出版社。
方世榮(民91)。《行銷管理學》,台北:東華書局。
林建煌(民91)。《消費者行為(初版)》,台北:智勝文化。
林義男、陳淳文譯(民87)。《內容分析法導論》,台北:巨流出版社。(原書Weber, R. P.)
林宜萱譯(民91)。《策略行銷管理》,台北:美商麥格羅 希爾(McGraw-Hill)國際出版社、台灣分公司。(原書馬克,培利Mark E.Parry.著)
邱皓政(民92)。《社會與行為科學的量化研究與統計分析》,台北:五南出版社。
陳琇玲譯(民91)。《新消費者心理學:人們買什麼?為什麼而買?(1版)》,台北:臉譜。(原書大衛.路易斯、達倫.布立基爾著The soul of the new consumer:authenticity $ what we buy and why in the new economy)
黃俊英(民88)。《多變量分析(7版) 》,台北:中國經濟企業研究所。
楊國樞等(民86)。《社會及行為科學研究法》,台北:五南書局。
楊孝榮(民89)。《資料的分析與解釋》,收於李亦園、吳聰賢、文崇一與楊國樞編。社會及行為科學研究法下冊,台北:東華書局。
顧萱萱、郭建志譯(民92)。《消費者行為學》,台北:學富文化。.
李美華等譯(民89)。《社會科學研究方法》,台北:時英出板社。(原書Babbie, E.著)
陳正芬、林宜萱譯(民91)。《跟顧客搏感情∼街坊小店學來的顧客關係管理。》台北:美商麥格羅希爾(McGraw-Hill)出版社。(原書Barnes, J.G.著)
吳真偉譯(民88)。《廣告與促銷(4版)》,台北:台灣西書出版社。(原書George E.Belch & Michael A.Belch.著Advertising and Promotion.)
Cooper, R. G. (民89)。《新產品完全開發手冊》,台北:遠流出版社。
James F.Engel,Roger D.Blackwell&Paul W.Miniard(民91)。王志剛、謝文雀譯。Consumer Behavior,《消費者行為之研究(8版) 》,台北:華泰書局。
1.2. 雜誌期刊
工研院產資中心(民91)。〈汽車產業結合電子資訊系統之分析與展望-Telematics〉,《經濟部產業科技資訊服務推廣計畫(編號:ITRIEK-0453-S102(91))》,台北:經濟部。
尤克熙(民91a)。〈Telematics產業與市場現況與趨勢〉,《IA產業與市場透析》。
尤克熙(民91b)。〈未來生活引爆汽車Telematics潛力〉,《新通訊元件雜誌》,19。王英裕(民91)。〈當汽車遇上行動通訊:Telematics的發展現況與趨勢〉,《新通訊元件雜誌》,11。林泓達(民91a)。〈IA產業發展契機與挑戰〉,《工研院IEK中心電子資訊研究組》。
林泓達(民91b) 。〈Telematics產品關鍵技術介紹〉,《工業技術研究院-產業評析新聞》。
林勤豐(民88)。〈探討消費者「屬性-結果-價值鏈」之建構特性〉,《勤益學報》,16:113-128。
林勤豐,陳志賢(民87)。〈方法目的鏈研究法之探討與應用〉,《勤益學報》,16:247-259。林勤豐、葉明義、邱兆民(民89)。〈探討消費者『屬性-結果-價值鏈』之建構特性〉,《輔仁管理評論》,7:2:21-48。林陳湧、楊榮祥(民87)。〈利用凱利方格晤談法探討教師對科學本質的觀點─個案研究〉,《科學教育學刊》,6:2:113-128。
林勤豐(民88)。〈探討『方法目的鏈』研究法之邏輯建構〉,《勤益學報》,17:241-255。周廷銳( 民90)。〈消費經驗中顧客價值的方法目標鏈結模式之研究〉,《行政院國家科學委員會補助專題研究計畫成果報告》,高雄:國立高雄第一科技大學行銷與流通管理研究所。
黃俊英、賴文彬(民79)。〈涉入的理論發展與實務應用〉,《管理科學學報》,7:1:15-29。李強(民91)。〈剖析Telematics未來發展潛力〉,《拓墣產業研究所IA研究中心》。
謝禎冏(民92)。〈Telematics 技術趨勢與產業現況〉,《通訊雜誌》,113。廖文志、許宏愉、鄧美玉(民90)。〈網際網路涉入與網路招募內容需求關係之研究〉,《人力資源管理學報》,1:3:85-106。1.
3. 研討會
洪淑秋 (民92年12月)。〈結合方法目的鏈與隱喻誘引技術的新產品開發架構之研究〉,「『2003年企業管理學術研討會』暨『2003年電子商務經營管理研討會』2003企業管理研究選輯」論文。台中,逢甲大學,51-56。
洪淑秋、方之光 (民93年3月)。〈結合方法目的鏈與隱喻誘引技術的顧客價值研究〉,「世新大學『公關、廣告、行銷』學術研討會」論文。台北,木柵。
方之光、鍾季樺、洪淑秋(民93年1月)。〈結合ZMET與MEC的網站規劃與開發架構〉,「中華企業資源規劃學會2004年ERP學術與實務研討會暨年會」論文。桃園,中央大學,502-509。
鍾季樺、洪淑秋、方之光 (民93年5月)。〈從歌迷之心智模式探討流行樂團之市場區隔與定位策略〉,未發表之「世新大學傳播管理學系傳播管理發展與趨勢學術研討會」論文。台北,木柵。
洪淑秋、鍾季樺、方之光,謝禎冏(民92年12月)。〈結合方法目的鏈與隱喻誘引技術的新產品開發架構之研究-以汽車通訊產品為例〉,「第二屆『北商學術論壇』」論文。台北,北商技術學院,編號A103。
黃盈裕(民90年4月)。〈消費者價值方法目標鏈結模式之分析〉,「第十六屆全國技術及職業教育研討會」論文。台北,花蓮慈濟技術學院,51-63。林勤豐(民89年)。〈建構方法目的鏈知覺圖與剖析行銷策略之關聯性探討〉,「第二屆(2000)永續發展管理研討會」論文。屏東,國立屏東科技大學,285-293。
1.4. 論文
李梅菲(民91)。《行動電話購買行為研究─方法目的鏈之應用》。私立南華大學傳播管理研究所碩士論文。吳玲嬋(民91)。《以高涉入住宅產品為例---「手段-目的鏈」模式之應用研究-以高涉入住宅產品為例》。私立淡江大學商管學院高階主管管理碩士學程論文。黃文仙(民91)。《顧客互動強度、顧客知識管理能力及顧客特性對新產品績效影響之研究- 以台灣資訊軟體產業為例產品創新程度與新產品發展績效決定因素之研究》。私立中原大學企業管理學系碩士論文。黃盈裕(民89)。《顧客價值的方法目標鏈結模式之研究-以童裝之消費經驗為例》。國立中山大學企業管理研究所博士論文。
張永杰(民91)。《市場區隔研究在新產品開發上之應用》。國立臺灣大學國際企業學研究所碩士論文。蔣維理(民91)。《成功的新產品開發模式研究》。國立交通大學高階主管管理學程碩士論文。蔡淑玫(民85)。《藝術性商品購買決策之屬性─價值階層探討─以苗栗三義木雕品為例》。私立元智工學院管理研究所碩士論文,未出版。鄭巽尹(民92)。《知識結構、涉入度與消費者理解程度關係之研究》。國立嘉義大學管理研究所碩士論文。1.5. 網站
資策會市場情報中心http://mic.iii.org.tw/intelligence。
工研院經資中心www.itri.org.tw 。
拓墣產業研究所http://www.topology.com.tw /about/about.asp。
http://www.themanagementor.com/EnlightenmentorAreas/mrkt/Cbmr/ZMET.htm ZMET for Metaphor Marketing
http://www.cbc.ca/consumers/market/files/money/science_shopping/zmet.htmlWhat is the ZMET?
http://www.olsonzaltman.com/oza/zmet.html What is ZMET?
http://www.fastcompany.com/online/14/coffee.html This Is My Brain on Coffee
http://www.communicationsteam.com/mb/archive/june/main7.htm Stateside column
http://www.centeronline.org/knowledge/article.cfm?ID=2358 The Hidden Language of the Market
http://www.news.harvard.edu/gazette/2000/05.04/zalt.html Mighty metaphors -- Zaltman''s method opens the ''windows of consciousness''
http://www.olsonzaltman.com/ Olson Zaltman Associates
http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=gzaltman Gerald Zaltman Joseph C. Wilson Professor of Business
通訊雜誌http://www.grandsoft.com
2300科技投資網 http://www.2300.com.tw/column/
Anonym, “Saab Standardizes On Siebel eBusiness Applications”, http://www.siebel.com,2001
Anonym, “Renault Standardizes On Siebel eBusiness Applications”,http://www.siebel.com ,2001
.Anonym, “GM Builds a One-Stop Shop for GM Families”, http://www.siebel.com,2002
Anonym, “General Motors Expands Use of Siebel eBusiness Applications ”, http://www.siebel.com ,2002
www.taiwan.cnet.com/enterprise/glossary/term/0,2000041013,2000056076,00.htm
林泓達,”Telematics產品與關鍵技術介紹”, http://www.itri.org.tw/chi/services/ieknews/e0604-B10-00000-4FB6.jsp 2002
http://www.telematicsupdate.com/
蘇宇暉“移動資訊平台 聰明開車新生”,資訊時代, www.libertytimes.com.tw/2002/new/nov/20/today-i1.htm
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