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研究生:鄭維寧
研究生(外文):Wei-Ning Cheng
論文名稱:組織間關係連結對關係功能之影響
論文名稱(外文):The Impact of Relational Bonds on Relational Function
指導教授:方世榮方世榮引用關係許書銘許書銘引用關係
指導教授(外文):SHI-RONG FANGSUE-MING HSU
學位類別:碩士
校院名稱:東海大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2004
畢業學年度:93
語文別:中文
論文頁數:121
中文關鍵詞:結構性連結關係功能正式契約合作規範
外文關鍵詞:structural bondsrelational fuctioncontractcooperative norms
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本研究嘗試從『連結』的觀點,探討『關係功能』。近年來,由於組織間連結關係已由傳統的短期、一般業務交易,逐漸蛻變成長期關係、策略聯盟之交易形式,促使組織間的互動及連結更加頻繁與重要。而組織間除了思考如何在不同的連結程度對組織間關係的影響,尚須考量正式契約與合作規範在組織互動間所扮演的角色。因此本研究主要探討組織間連結關係對關係功能之影響,以及正式契約與非正式契約對組織間關係連結與關係功能之干擾效果。
本研究擬以2002年天下雜誌國內1000大製造業為研究主體,共寄出999份,有效樣本數為139份,問卷有效回收率為13.91%,經由統計方法整理後,歸納出數點重要實證結論如下:
1. 企業在處理與供應商間的關係時,雙方建立結構性連結對於關係功能中經濟面功能以及營運作業面功能影響較大,對於關係社會面功能的影響較不顯著。
2. 正式契約與合作規範會改變結構性連結對於關係功能的影響,當組織間制訂越詳細的正式契約,越能穩固關係功能中的經濟面功能,而組織間非正式互動越顯著時,對於關係社會面功能的影響越大。
3. 組織之間不可僅依賴正式契約或只有倚賴非正式契約來達成連結的關係,企業在向外發展夥伴關係,期望從關係中獲得更多利益的同時,必須兼顧正式契約的完善與培養合作規範,如此一來才可以完全增強結構性連結的連結效力。
關鍵詞:結構性連結、關係功能、正式契約、合作規範
We try to explore functions of relationship from a point of view of『bonds』.In recent years , due to the reason that interorganizational bonds have gradually changed from the traditional, short-term and general deals to another form of long-term relationship and strategy. This change creates more interactions and interdependence between organizations. Organizations must consider the roles that contract and cooperative norm play in organizational interactions, while considering the effects of organization relationships based on the different levels of relationship bonds. Therefore, this research focuses on how relational bonds influence functions of relationship. Besides, it also probes into the effect of contract and cooperative norm’s moderation in bonds and functions between organizations.
The preceding 1000 large manufacturing companies are research target in our study, and we research in the position of manufacturers. There are 139 effective copies of our questionnaire out of the 999 that we mailed out. The effective rate of retrieve is 13.91%. Based on statistical analysis, we obtain the results and findings are as follows:
1. When an enterprise deals with a supplier, the structural bonds have more influence on economic and operational functions, but less on social functions.
2. When there are structural bonds between organizations, the effect on functions of relationship will be changed by contract and cooperative norms. The more detailed the contracts between organizations, the more economic functions can be carried out. However, the cooperative norms will certainly fulfill the social function.
3. Organizations will not fulfill relationship bonds just by relying either on contract or cooperative norms. When an enterprise expects to get more benefits and profits from relations, it must focus on contract dealing and cooperative norms development, so the effectiveness of structural bonds will be completely enhanced.
Key Words: Structural bonds, relational function, contract, cooperative norm.
目錄
中文摘要……………………………………………………………………………Ⅰ
英文摘要……………………………………………………………………………Ⅱ
目錄…………………………………………………………………………Ⅲ
表目錄………………………………………………………………………Ⅴ
圖目錄………………………………………………………………………Ⅶ
第一章緒論...................................................1
第一節研究背景與動機.........................................1
第二節研究目的...............................................2
第三節研究範圍與對象.........................................2
第四節論文結構與流程.........................................3
第二章文獻探討...............................................5
第一節關係連結...............................................5
第二節結構性連結............................................15
第三節法律性連結............................................23
第四節社會性連結............................................25
第五節關係功能..............................................27
第六節各構面關係探討........................................39
第三章研究方法..............................................45
第一節研究架構..............................................45
第二節研究假設..............................................46
第三節研究變數與操作型定義..................................53
第四節研究設計..............................................58
第五節資料分析方法..........................................60
第六節信度與校度的檢定......................................62
第四章資料分析與研究結果....................................64
第一節樣本資料分析..........................................64
第二節研究變數基本分析......................................65
第三節因素分析..............................................69
第四節皮爾森相關分析........................................74
第五節回歸分析..............................................78
第五章結論與建議............................................91
第一節研究假設驗證結果......................................91
第二節研究貢獻..............................................97
第三節研究建議..............................................98
第四節研究限制..............................................99
附錄一 各構面之皮爾森相關分析………………………………………100
附錄二 問卷………………………………………………………………105
參考文獻...................................................110
表目錄
表1-1 研究對象與範圍........................................2
表2-1 顧客與服務提供者之間的不同連結力類型..................7
表2-2 關係連結類型..........................................8
表2-3 各種連結型式的定義與意涵.............................12
表2-4 關係行銷的三個層次...................................14
表2-5 競合關係的三種連結形式...............................14
表2-6 結構性連結策略定義...................................16
表2-7 供應商與製造商之間交換的資訊.........................22
表2-8 契約定義.............................................24
表2-9 顧客利益之分類.......................................32
表2-10 供應鏈夥伴關係之潛在利益.............................33
表2-11 傳統與現今合夥關係要素比較表.........................34
表2-12 製造商與供應商關係的轉變.............................35
表2-13 交易形式比較.........................................41
表2-14 關係連續帶...........................................43
表3-1 結構性連結之變數定義與衡量項目.......................54
表3-2 法律性連結之變數定義與衡量項目.......................55
表3-3 社會性連結之變數定義與衡量項目.......................55
表3-4 經濟面功能之變數定義與衡量項目.......................56
表3-5 營運面功能之變數定義與衡量項目.......................57
表3-6 社會面功能之變數定義與衡量項目.......................58
表3-7 問卷設計.............................................59
表3-8 問卷回收情形.........................................60
表3-9 本研究問卷各構面信度表...............................62
表4-1 廠商資料基本分析.....................................64
表4-2 結構性連結各構面之基本統計...........................65
表4-3 法律性連結各構面之基本統計...........................66
表4-4 社會性連結各構面之基本統計...........................66
表4-5 經濟面功能各構面之基本統計...........................67
表4-6 營運面功能各構面之基本統計...........................68
表4-7 社會面功能各構面之基本統計...........................68
表4-8 結構性連結之因素分析.................................70
表4-9 法律性連結之因素分析.................................71
表4-10 社會性連結之因素分析.................................71
表4-11 經濟面功能之因素分析.................................72
表4-12 營運面功能之因素分析.................................73
表4-13 社會面功能之因素分析.................................74
表4-14 各構面變數之皮爾森相關係數...........................77
表4-15 結構性連結對經濟面功能之迴歸分析.....................79
表4-16 結構性連結對營運面功能之迴歸分析.....................80
表4-17 結構性連結對社會面功能之迴歸分析.....................82
表4-18 法律性連結以及社會性連結在結構性連結對關係功能之影響.86
表4-19 正式契約對關係功能之影響.............................87
表4-20 合作規範對關係功能之影響.............................87
表4-21 正式契約與合作規範干擾效果(1)......................90
表4-22 正式契約與合作規範干擾效果比較(2)..................90
表5-1 假設驗證結果.........................................92
圖目錄
圖1-1 研究流程圖............................................4
圖2-1 關係行銷結果的整合模型...............................28
圖2-2 顧客忠誠度的架構.....................................30
圖2-3 顧客忠誠度:一個整合的模式...........................31
圖2-4 供應關係中下游顧客所提供的關係功能...................36
圖2-5 供應商的關係功能與關係品質...........................37
圖2-6 關係連續帶...........................................43
圖3-1 研究架構.............................................46
圖3-2 資料分析架構.........................................61
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