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研究生:陳人楷
研究生(外文):Jen-kai Chen
論文名稱:中小企業經營策略研究-以中部地區五家小巨人獎企業為例
論文名稱(外文):A Research Business Strategy of Medium and Small Enterprises--Five cases Rising Star Award in the Middle of Taiwan
指導教授:陳志遠
指導教授(外文):Chih-yuan Chen
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2004
畢業學年度:92
語文別:中文
論文頁數:126
中文關鍵詞:企業文化價值網絡創業精神中小企業經營策略資源基礎
外文關鍵詞:EntrepreneurshipCorporate CultureResources BasedValue NetworkMedium and Small Enterprise. Business Strategy
相關次數:
  • 被引用被引用:40
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  • 下載下載:227
  • 收藏至我的研究室書目清單書目收藏:8
本研究從台灣近50年來的政府經濟政策及全球產業資源的配置的變化探討台灣中小企業經營情況,以台中縣6年來13家獲得「小巨人獎」企業之中抽樣5家願意接受訪問之廠商為研究對象,研究個案對象包含製袋包裝機械企業、自行車零件製造企業、放電加工機製造企業、運動健身器材企業及微型鑽頭自動化生產設備製造企業。
本研究以訪談相關當事人的深度訪談法及蒐集個案企業資料的個案研究法同時進行,資料經過歸納整理分析之後發現創業家與創業精神、資源基礎與核心競爭能力的培養、企業文化的形成及產業價值網絡角色的扮演對台灣中小企業經營策略有直接的影響。本研究發現台灣中小企業創業家的創業精神通常來自於對現狀的不滿足,這種精神會以不同形式存在於企業各階段中,因此;成功的中小企業都具有積極、學習、成長與創新的企業文化。研究過程中發現台灣中小企業具有獨特的產業發展週期,本研究定義為創業經營階段、成長經營階段、整合經營階段與前述之要素形成經營矩陣。
本研究主要研究結果如下:
1.隨著企業成長,創業家仍時時保有創業精神,創業精神將隨著環境變化與企業成長轉換為決策的敏感性,而非創業之初,企業從無到有的建立與思考模式。
2.中小企業的資源基礎會隨著尋找市場機會而不斷轉變,彈性與積極將成為累積與建立核心能力的最大關鍵。
3.中小企業透過不斷的認證與獲獎,有助於內部經營管理流程之健全及強化搜尋外部資源合作的機會。
This research is to discuss how enterprises develop based on governmental economic policies in Taiwan and changes of global resources disposing in recent 50 years. Five of 13 firms in Taichung that has achieved “Rising Star Award” in past six years were interviewed and studied in this thesis. They are packing machine enterprise, bicycle material manufacturing enterprise, discharge device enterprise, body-building equipment enterprise, and auto-produce equipment of mini-drill enterprise.
This research was based on in-depth interviews and case studies. The analysis has come to the conclusion that the following fundamentals have significantly effect on business strategy: entrepreneur, entrepreneurship, resources, core competence, corporate culture, and industry value network. Entrepreneurship is established from the unsatisfaction to the current status that subsists in different business stages. Therefore, successful enterprises all possess the spirits of aggressiveness, learning, growing and innovation. Enterprises in Taiwan have its unique industry development cycles, which this study will define and probe into entrepreneurial stage, growing-managed stage and integrated-managed stage. These three stages have form completed enterprise matrix and operation factors have performed major influence in each stage.
The main results are as follows:
1.With the growing of the enterprise, the entrepreneur should always keep the spirit that should phase out with varies of the environment and growth of the enterprise instead of persisting the origin solution and operation when business founding begins.
2.Resources-based of an enterprise would diversify with the market opportunity, and flexibility and aggressiveness would be critical to acquire and accumulate core competence.
3.Through continuous accredited and assuredness awarded it would extend the opportunity of alliance and contribute the perfection of its internal managerial process.
中文摘要……………………………………………………………………I
英文摘要……………………………………………………………………II
誌謝…………………………………………………………………………IV
目錄…………………………………………………………………………V
表目錄………………………………………………………………………VI
圖目錄………………………………………………………………………VII
第一章 緒論………………………………………………………………1
第一節 研究背景與動機…………………………………………………1
第二節 研究目的…………………………………………………………4
第二章 文獻探討…………………………………………………………5
第一節 創業家與創業精神………………………………………………5
第二節 資源基礎與核心競爭能力………………………………………8
第三節 企業文化…………………………………………………………12
第四節 產業價值網絡……………………………………………………15
第五節 經營策略…………………………………………………………17
第三章 研究方法…………………………………………………………22
第一節 研究架構…………………………………………………………22
第二節 研究流程…………………………………………………………23
第三節 個案研究法………………………………………………………24
第四節 資料蒐集…………………………………………………………25
第五節 研究對象與訪談對象……………………………………………27
第四章 個案公司介紹……………………………………………………29
第一節 大霸精機工業股份有限公司……………………………………25
第二節 天心工業股份有限公司…………………………………………40
第三節 慶鴻機電工業股份有限公司……………………………………50
第四節 喬山健康科技股份有限公司……………………………………60
第五節 高僑自動化科技股份有限公司…………………………………72
第五章 個案策略分析與命題推演………………………………………79
第一節 經營策略影響因素研究…………………………………………79
第二節 個案經營策略探討………………………………………………97
第三節 命題推演與觀察…………………………………………………106
第六章 結論與建議………………………………………………………118
第一節 研究結論…………………………………………………………118
第二節 研究建議…………………………………………………………120
第三節 後續研究建議……………………………………………………122
參考文獻……………………………………………………….……………123
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