協同商務技術是目前最受企業注目的資訊科技應用，企業的經營不再侷限在本身的資源，而是靠著資訊傳遞、流程整合的方式和夥伴共同合作，取得競爭優勢。但也由於協同商務的概念新，成本相對就比較高，使得企業不敢貿然地進行投資。目前國內對於協同商務相關文獻並不多，而且大都是以個案分析的方式來進行，缺乏整體和一致性的看法，本研究希望從組織的角度出發，探討影響企業採用協同商務技術的決策因素，一方面作為企業在抉擇時的參考，一方面則讓提供協同商務技術的廠商了解企業的需求在那裡，以推出符合他們所要的產品。
本研究所要探討的問題為「企業在決定是否採用協同商務技術時，會受到哪些因素的影響？」，我們根據Rogers的創新擴散理論，並整理過去的文獻與相關研究之後，建構出我們的研究模式，其中包含了協同商務特性、組織特性、環境特性、與組織決策者特性等4個構面，共19個可能的影響因素。然後，以郵寄的方式對800家企業發放問卷，回收有效問卷為95份，有效回收率為11.88%。最後，區別分析的結果顯示協同商務技術的相對優勢、協同商務技術的科技相容性、協同商務技術的可觀察性、組織成員的資訊能力、組織的規模、以及組織對合作夥伴的信任度等6個因素會顯著影響企業對於協同商務技術的採用。

Collaborative commerce has recently become a killer application of information technology for business collaboration, which helps business sustain their competitive advantage by information sharing, process integration and collaboration. However, not many companies actually adopt collaborative commerce because of its complexity and high cost. This study is to examine critical factors of collaborative commerce adoption. An integrated model was conducted based on innovation diffusion theory. Four constructs (including: characteristics of collaborative commerce technology, organizational characteristics, environmental characteristics, and decision maker characteristics) and nineteen factors are included. A questionnaire was sent to 800 companies and 95 usable responses were obtained. The response rate is 11.88%. The discriminant analysis results indicate that relative advantage, technological compatibility, observability, employees’ IT skill, business scale and trust toward partners are those critical factors.

目錄 - 1 -
圖目錄 - 2 -
表目錄 - 3 -
第一章 緒論 - 4 -
第一節 研究背景與動機 - 4 -
第二節 研究目的與問題 - 8 -
第三節 研究貢獻 - 9 -
第四節 研究流程 - 11 -
第二章 文獻探討 - 12 -
第一節 協同商務 - 12 -
第二節 創新擴散理論 - 22 -
第三節 創新採用影響因素之相關研究 - 30 -
第三章 研究方法 - 33 -
第一節 研究模式 - 33 -
第二節 研究假說 - 35 -
第三節 變數定義與衡量 - 40 -
第四節 研究設計 - 46 -
第四章 資料分析 - 49 -
第一節 基本資料分析 - 49 -
第二節 信度與效度檢測 - 52 -
第三節 研究分析 - 57 -
第四節 假說檢定 - 62 -
第五章 結論與建議 - 68 -
第一節 研究結果與討論 - 68 -
第二節 研究建議 - 72 -
第三節 研究限制 - 74 -
第四節 未來研究方向 - 75 -
參考文獻 - 77 -
中文部份 - 77 -
英文部份 - 77 -
附錄一 問卷內容 - 84 -

中文部份
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