中文部分
1.王子啟 (民89)。影響非營利組織志願工作者工作士氣因素之研究─以基金會為例。未出版碩士論文,國立雲林科技大學企業管理研究所,雲林。2.王俊堯 (民90)。員工參與管理與員工士氣之研究。未出版碩士論文,國立彰化師範大學商業教育研究所,彰化。3.王翠品 (民91)。內部行銷作為、工作滿足、與離職傾向關係之研究─以H連銷娛樂事業為例。未出版碩士論文,國立中山大學人力資源管理研究所,高雄。4.王銘傑 (民93)。內部行銷、工作壓力、工作士氣、工作滿足與工作績效關係之研究─以台灣省各縣市警察局為例。未出版碩士論文,南華大學管理科學研究所,嘉義。5.Kotler, P. (2000)。行銷管理學(方世榮譯)。台北:東華書局股份有限公司。
6.方維琳 (民90)。台灣入口網站服務品質之研究。未出版碩士論文,國立臺北科技大學商業自動化與管理研究所,臺北。7.白景文(民91)。企業如何運用工作滿意度至人力資源的管理。白景文資訊網,
http://asia-learning.com/steven
8.石金貴 (民84)。組織變革中員工抗拒改革的研究。未出版碩士論文,國立政治大學公共行政研究所,臺北。
9.石銳 (民92)。人力資源管理部門行銷本領。石銳資訊網,http://asia-learning.com/rockyccc
10.史久莉 (民87)。圖書館內部行銷初探。佛教圖書館館訊第十六期。11.尹德宇 (民90)。人力資源新挑戰惠普的e-HR。人力資源主題館,http://asia-learning.com/theme-hr
12.呂惠美 (民89)。私立中等藝術學校行銷策略之研究。未出版碩士論文,國立中山大學人力資源管理研究所,高雄。13.江志正 (民81)。國民中學組織管理型態與教師工作士氣之關係研究。未出版碩士論文,國立台灣師範大學教育研究所,臺北14.林志成 (民79)。動機理論對提振國民中小學教師士氣之啟示。未出版碩士論文,國立台灣師範大學教育研究所,台北。15.林元山 (民88)。人力資源管理滿意度、領導型態對員工工作滿意度之研究─以中部四縣市證券商為例。未出版碩士論文,靜宜大學企業管理研究所,桃園。16.林婉琪 (民89)。國民小學教師士氣與學校效能關係之研究─以台灣北部地區三縣為例。未出版碩士論文,國立台北師範學院國民教育研究所,臺北。17.林廣平 (民90)。提高顧客滿意及其方法。品質月刊,37(11),85-86。18.林傑斌、陳湘與劉明德 (民91)。SPSS11統計分析實務設計寶典。台北:博碩文化。
19.林陽助 (民92)。服務行銷。台北:精湛行銷企劃工作室。
20.邱文忠 (民72)。高級中等學校校長領導方式與教師服務精神之關係。未出版碩士論文,國立台灣師範大學教育研究所,臺北。21.邱國隆 (民88)。國民小學組織氣氛與教師士氣關係之研究。未出版碩士論文,國立台北師範學院國民教育研究所,台北。22.邵正明 (民79)。購後滿意程度與再購行為之研究─以彩色電視機為例。未出版碩士論文,國立中興大學企業管理研究所,台北。23.Robert K.Yi(1999)。個案研究(尚榮安譯),台北:弘智文化事業有限公司。
24.周昌湘 (民93)。人力資源的控制與稽核。周昌湘資訊網,http://asia-learning.com/charlie
25.巫喜瑞 (民89)。服務業內部行銷導向、組織支持、工作滿足與顧客導向間關係之研究─以銀行業之例。未出版博士論文,中山大學企業管理研究所,高雄。26.Ulrich,D.(2001)。人力資源最佳實務(李芳齡譯)。臺北市:商周出版。(原著發行於1997)
27.李麗珍 (民91)。台北市政府教育局服務品質之研究。未出版碩士論文,國立台北師範學院國民教育研究所,台北。28.柯虹如 (民92)。內部行銷對商業友誼與顧客滿意、顧客忠誠影響之研究─以汽車修護業與產險業為例。未出版碩士論文,朝陽科技大學企業管理研究所,霧峰。29.洪順慶 (民92)。從心行銷-從滿意到愛慕的服務祕訣。台北:天下文化。
30.洪雪珍 (民92)。員工工作滿意與士氣關係之研究─中國某企業之實證研究。未出版碩士論文,國立中山大學企業管理研究所,高雄。31.胡聰年 (民92)。內部行銷之文獻回顧與評論─建構以人力資源管理為導向之要素。九二年度人事行政研究發展得獎作品,www.cpa.gov.tw/plan9209051.xls
32.吳明清(1998)。學校教育改革的趨向與課題。教育資料與研究,22期,頁1-7。33.吳培瑜 (民89)。人力資源發展部門實施內部行銷作為之研究。未出版碩士論文,國立台灣師範大學工業科技教育研究所,臺北。34.吳三江 (民90)。醫療服務業內部行銷活動對就醫者導向行為影響之研究─以高雄市立醫院為例。未出版碩士論文,國立中山大學人力資源管理研究所,高雄。35.吳仁捷 (民90)。大學行政服務品質內部行銷滿意度模式之研究─以義守大學為例。未出版碩士論文,義守大學管理科學研究所,高雄。36.吳嘉信 (民91)。村里幹事工作滿足與工作士氣之探討─以雲嘉南地區村里幹事為例。未出版碩士論文,國立中正大學勞工研究所,嘉義。37.苗如茵 (民89)。成人高等教育行銷策略之研究:以碩士在職進修專班為例。未出版碩士論文,國立中正大學勞工研究所,嘉義。38.高力行 (民91)。商業友誼對服務品質、顧客滿意與顧客忠誠影響之研究─以汽車修護業與產險業為例。未出版碩士論文,朝陽科技大學企業管理研究所未出版碩士論文,霧峰。39.郭振生 (民92)。內部行銷導向、組織承諾、工作滿意與學校效能關係之研究─以台南地區國民小學為例。未出版碩士論文,南華大學管理研究所碩士論文,嘉義。40.郭德賓 周泰華 黃俊英 (民89)。服務業顧客滿意評量之重新檢測與驗證,中山管理評論,第八卷,第一期,頁 153-200。41.陳國彥 (民77)。國小學校長領導方式與教師服務精神之關係。未出版碩士論文,國立台灣師範大學三民主義研究所,臺北。42.陳國龍(民89)。企業先發優勢效果之研究-資源基礎觀點。2000全國管理碩士論文獎暨研討會。43.陳金貴(民84)。「人力資源管理應用在公共部門的探討(上)(中)(下)」。人事月刊,21(3,4,5),33-37,20-25,18-23。44.陳光榮 (民91)。透過內部行銷提升資訊服務品質之研究:以國立圖書館為例。國立中央圖書館臺灣分館館刊,第九卷第一期第1-16頁。
45.陳文宗 (民92)。內部行銷與領導風格對工作滿意度及顧客導向行為影響之研究─以桃園縣消防局為例。未出版碩士論文,元智大學研究所,(中壢)。46.陳文芳 (民91)。人力資源部門內部服務品質因子之研究─企業主管觀點。未出版碩士論文,國立中山大學人力資源管理研究所,高雄。47.陳滄江 (民93)。政府服務品質、民眾滿意度與民眾後續行為意圖之相關研究。未出版碩士論文,南華大學管理科學研究所,嘉義。48.Ulrich,D.(2004)。人力資源計分卡 (陳正沛譯)。臺北市:臉譜出版。(原著發行於2001)
49.曾榮華(民86)。教師聘任政策與國民小學教師工作士氣之研究。未出版碩士論文,台北市立師範學院國民教育研究所,台北。50.許南雄(民69)。人事行政。台北市:漢苑出版。
51.游旻羲 (民92)。國際觀光旅館內部行銷作為與員工工作滿足及離職傾向之研究─以台北市為例。未出版碩士論文,銘傳大學觀光研究所,台北。52.党秦武 (民93)。內部行銷行為、情緒能力、工作士氣及專業承諾對工作績效關聯性之研究─以南科廠商行政人員為例。未出版碩士論文,南華大學管理科學研究所,嘉義。53.翁進勳(民91)。台北市國民中小學校警工作滿意與服務士氣關係之研究。未出版碩士論文,國立台北師範學院國民教育研究所,台北。54.梁殷禎 (民88)。服務員工知覺之內部行銷作為、角色知覺與顧客導向間關係之研究─以旅館業為例。未出版碩士論文,國立中山大學企業管理學研究所,高雄。55.許幼靜 (民90)。舞蹈才能班教師工作士氣之調查研究。未出版碩士論文,中國文化大學舞蹈研究所,台北。56.張佑任 (民80)。整合性服務品質模式之研究。未出版碩士論文,國立中山大學企業管理學研究所,高雄。57.張緯良 (民88)。人力資源管理。台北:華泰書局。
58.張耀營 (民90)。國軍主計工作服務品質之研究。未出版碩士論文,國防大學國防管理學院資源管理研究所,台北。59.黃緯莉 (民83)。醫院員工組織承諾、工作滿足、工作投入與士氣之研究─以國立台北護專附設醫院為例。未出版碩士論文,淡江大學管理科學研究所,台北。60.黃杏文 (民87)。內部行銷導向作為與組織承諾關係之研究─以護理人員為例。未出版碩士論文,國立中山大學企業管理研究所,高雄。61.黃淑琴 (民88)。台灣壽險業內部行銷與經營績效之關聯性探討。未出版碩士論文,靜宜大學企業管理研究所,台中。62.黃英忠 (民86)。人力資源管理。台北;三民書局。
63.黃宏鈞 (民90)。企業形象與服務品質對消費者再購行為之影響:顧客關係的中介效果。未出版碩士論文,國立台灣大學心理學研究所,台北。64.楊樹槿 (民81)。國民小學校長的權力類型、教師參與決定與工作士氣關係之研究。未出版碩士論文,國立高雄師範大學教育研究所,高雄。65.楊錦洲 (民90)。顧客服務創新價值。台北,中衛發展中心。
66.葉梅桂 (民84)。藉內部行銷以建立企業競爭優勢:台灣商業銀行之比較個案分析。未出版碩士論文,國立台灣大學商學研究所,台北。67.葉世明 (民92)。內部行銷作為、工作滿足與顧客導向關係之研究─以玉山商業銀行為例。未出版碩士論文,朝陽科技大學企業管理所,霧峰。68.董玉娟、林義屏、黃俊英(民87)。內部行銷在人力資源管理的運用。台北:勞工行政, 126期, 52-57頁,127期,43-47頁。69.董素芬 (民91)。社會變遷中的教師角色--台灣國小教師角色期望變化之研究。未出版碩士論文,國立台灣師範大學教育研究所,台北。70.Ulrich,D.(2002)。人力資源管理的未來 (賴文珍譯)。臺北市:商周出版。(原著發行於1997)
71.潘文忠 (民82)。國民中學組織結構與教師士氣關係之研究。未出版碩士論文,國立台灣師範大學教育研究所,台北。72.衛南陽 (民90)。服務競爭優勢-探索永續經營的奧秘。台北:商兆文化。
73.劉美秀 (民92)。內部行銷對商業友誼與顧客滿意、顧客忠誠影響之研究─以學校教育與健身中心為例。未出版碩士論文,朝陽科技大學企業管理研究所。霧峰。74.劉崇義 (民90)。顧客滿意之研究─以壽險業為例。未出版碩士論文,私立中原大學企業管理研究所,中壢。75.鄭清波 (民91)。臺中縣國民小學實施學校本位管理與教師工作士氣關係之研究。未出版碩士論文,國立臺中師範學院進修暨推廣部國民教育研究所,台中。76.鄭彩鳳 (民88)。校基管理與經營。教育部學術研討會。
77.蘇雲華 (民85)。服務品質衡量方法之比較研究。未出版碩士論文,國立中山大學企業管理研究所,高雄。78.嚴靜娜 (民89)。國民小學教師工作士氣及其影響因素之研究。未出版碩士論文,國立台北師範學院教育研究所,台北。79.蕭富峰 (民86)。內部行銷。台北;天下文化出版
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