一、中文文獻
1.黃潔 (2002)。商標權之價值攸關性研究。未出版碩士論文,國立中正大學會計研究所,嘉義。2.蔡柳卿、黃潔 (2004)。商標權價值攸關性之研究-以台灣上市公司為例。產業論壇。6(4)。3.張家綺 (2003)。生命週期對商標價值的攸關性。未出版碩士論文,中原大學會計研究所,中壢。4.陳淑女 (1991)。廠商、產業特性與研究發展。未出版碩士論文,國立政治大學經濟研究所,台北。5.蔡宗仁 (1995)。廣告支出會計理論與問題。未出版碩士論文,國立政治大學會計研究所,台北。6.劉正田 (2002)。無形資產、成長機會與股票報酬關係之研究。會計評論。35,3-28。7.蕭富峰 (1984)。制定廣告預算系統方法之探討。未出版碩士論文,國立政治大學企業管理研究所,台北。二、英文文獻
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