[中文]
李文宏 (民 91),世代別購車行為,交通大學管理科學研究所碩士論文。林清河,吳萬益 (民90),企業研究方法,初版,台北,華泰書局。
陳仕煥 (民86), 汽車購買準則及其影響因素-以台南地區為例,成功大學企業管理研究所碩士論文。陳順宇 (民 89), 多變量分析, 二版, 台北, 華泰書局。
陳鑑文 (民 91),休旅車消費者購買決策的型態及行銷策略研究,國立成功大學高階管理碩士專班碩士論文。
陳世偉 (民91),國產汽車消費者購車行為之研究,國立台北大學企業管理研究所碩士論文。張振明 譯,Philip Kotler著 (民93 ),行銷是什麼,台北,商周出版社。
[英文]
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