|
參考文獻
Choi, S. (1991), Price Competition in a Channel Structure with a Common Retailer, Marketing Science, Vol. 10, No. 4, 271-296
Choi, S. (1996), Price Competition in a Duopoly Common Retailer Channel, Journal of Retailing, Vol. 72 ,No. 2, 117-134.
Crimmins, E. C. (1984), Cooperative Advertising, Gene Wolfe, New York.
Emmons, H. and Gilbert, S.M. (1998), Note, The role of returns policies in pricing and inventory decisions for catalogue goods, Management Science, Vol. 44, No. 2, 276-283.
Huang, Z., and Li, S.X. (2001), Co-op advertising models in a manufacturing-retailing supply chain: a game theory approach. European Journal of Operational Research, Vol. 135: 527-544
J�廨gensen, S.S.P. Sigu�� and Zaccour, G.(2000), Dynamic cooperative advertising in a channel, Journal of Retailing, Vol.76, No.1, 71-92
Krishnan, H., Kapuscinski, R., and Butz, D.A.(2004), Coordinating contracts for decentralized supply chains with retailer promotional effort, Management Science, Vol.50, No.1, 48-63
Khouja, M. (1995), The newsboy problem under progressive multiple discounts. European Journal of Operational Research, Vol.84, No.2, 458-466
Khouja M, Mehrez, A and Rabinowitz, G. (1996), A two-item newsboy problem with substitutability. International journal of production economics, Vol.44, No.3, 267-275
Lau, H.S. and Lau, A.H.L. (1999), Manufacturer’s pricing strategy and return policy for a sing-period commodity, European Journal of Operational Research, Vol. 116, 291-304.
Moutaz, K. and Robbins, S.S. (2003), Linking advertising and quantity decisions in the single-period inventory model, International Journal of Production Economics, Vol.86, 93-105
Padmanabhan, V. and Png, I.P.L. (1997), Manufacturer’s returns policies and retail competition, Marketing Science, Vol. 16, No. 1, 81-94.
Pasternack, B.A. (1985), Optimal pricing and returns policies for perishable commodities, Marketing Science, Vol. 4,No. 2, 166-176.
Petruzzi, Nicholas C. and Dada Maqbool. (1999), Pricing and the newsvendor problem: A review with extensions, Operation Research, Vol. 47, No.2, 183-194.
Sankarasubramanian, E. and Kumaraswamy, S. (1983), Note on “Optimal ordering quantity to realize a pre-determined level of profit”, Management Science, Vol. 29, No. 4, 512-515
Young, R. F. and Greyser, R.F.S.A., (1983), Managing Cooperative Advertising: A Strategic Approach. Lexington Books, Lexington, MA.
|