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研究生:邱哲安
研究生(外文):Chen-An Chiu
論文名稱:網路沈浸體驗之再探討-主題涉入與互動涉入之影響
指導教授:宋鎧宋鎧引用關係
指導教授(外文):Kai Sung
學位類別:碩士
校院名稱:國立中央大學
系所名稱:資訊管理研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2005
畢業學年度:93
語文別:中文
論文頁數:88
中文關鍵詞:沈浸體驗人際互動涉入主題涉入
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近年來,網路已經與我們生活越來越密切。由於網路使用愈來愈頻繁,當使
用者投入於使用網路的時候,往往會進入渾然忘我境界,並且忽視其它事物的知
覺。只專注於眼前的活動,喪失對於時間的知覺,此種情況與 Csikszentmihalyi
(1975) 所提出沈浸體驗十分相似。而過去研究使用者的沈浸體驗大多著重於網
站特性(如:介面設計的生動性、互動性與易用性等)與使用者本身的對於網路
的使用技巧與活動所給予挑戰等因素,很少有文獻探討人際互動與網站內容對於
使用者的沈浸體驗影響,因此本研究納入人際互動涉入與主題涉入兩個概念來探
討網路使用者的沈浸體驗。並將實驗的研究情境分為 WWW 與 BBS 以比較不
同系統特性對於使用者的沈浸體驗的影響是否有差異。
本研究以網路問卷進行資料的蒐集,並使用 LISREL 來進行 Structual
Equation Model (SEM) 分析,以檢驗本研究的研究假說,研究結果發現:
1. 在 WWW 與 BBS 的環境下,主題涉入程度與人際互動涉入程度對於使用
者的專注有沈浸體驗有顯著的影響,對於使用者的沈浸體驗有間接的影響
2. 不同系統的環境特性對於使用者的沈浸體驗有影響。
本研究證實了人際互動涉入與主題涉入會透過專注影響使用者的沈浸體
驗,顯示人際互動與主題涉入乃是影響使用者沈浸體驗的重要因素之一。而研究
結果也顯示系統特性則並非影響使用者沈浸體驗的最關鍵因素。
圖目錄............................................................ II
表目錄........................................................... III
第壹章 緒論.................................................... - 1 -
第一節 研究背景與動機....................................................................................- 1 -
第二節 研究目的................................................................................................- 4 -
第三節 研究流程................................................................................................- 5 -
第貳章 文獻探討................................................ - 7 -
第一節 沈浸理論................................................................................................- 7 -
第二節 涉入......................................................................................................- 19 -
第三節 人際互動..............................................................................................- 24 -
第參章 研究方法............................................... - 28 -
第一節 研究架構..............................................................................................- 28 -
第二節 研究假設..............................................................................................- 29 -
第三節 變數定義及衡量..................................................................................- 37 -
第四節 研究設計..............................................................................................- 42 -
第肆章 資料分析與結果......................................... - 46 -
第一節 樣本基本資料分析..............................................................................- 46 -
第二節 構念測量模型的信度與效度..............................................................- 49 -
第三節 假說檢定..............................................................................................- 55 -
第四節 假說驗證結果......................................................................................- 65 -
第伍章 結論與建議............................................. - 66 -
第一節 研究結論..............................................................................................- 66 -
第二節 研究貢獻..............................................................................................- 70 -
第三節 研究限制..............................................................................................- 73 -
第四節 未來研究建議......................................................................................- 74 -
參考文獻...................................................... - 76 -
附錄:問卷網站畫面............................................ - 82 -
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2 資策會MIC (2004) ,「網路使用者結構、行為、購物、拍賣以及網路廣
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3 黃厚銘 (1999) ,網路人際關係的親疏遠近。論文發表於第三屆資訊科技
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4 黃厚銘 (2001) ,虛擬社區中的身分認同與信任。台灣大學社會研究所博
士論文。
5 黃瓊慧 (2000) ,從沈浸(flow)理論探討台灣大專學生之網路使用行為,交
通大學傳播研究所碩士論文。
6 蕃薯藤網站 (2002),「2002 年台灣網路使用調查報告」。
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