臺灣博碩士論文加值系統

本研究根據社會心理學理論與犯罪學理論，主旨在於探討國內大專學生對資訊隱私偏差行為的意圖與親疏關係對該行為意圖的影響。透過競爭模型方式，試圖以二個研究模型探索資訊隱私偏差行為意圖如何受到成本評估、利益評估、對資訊隱私偏差行為的態度、主觀規範與資訊隱私自我效能等因素的影響。此外，探索華人社會親疏關是否對資訊隱私偏差行為意圖之因素產生影響效果。
本研究屬實徵性研究，研究方法與設計以隨機抽樣方式對我國大學生進行問卷調查。測量問卷根據二種侵權行為（個人資料商業、洩漏他人資料）與二種親疏關係（關係親密、關係疏離），共設計四種不同的情境故事。受訪對象分佈北、中、南大學院校，問卷總共發送出762 份問卷，有效樣本回收率達 83 %。
經資料分析，資訊隱私偏差行為意圖的研究結果顯示：研究模型一的卡方自由度比值較低、疊代次數較少、契合度指標值表現較佳等，證實模型一是契合度較佳的研究模型。模型一的假說檢定說明，利益的評估越高，資訊隱私自我效能越弱；成本的評估越高，個人對資訊隱私偏差行為的態度越負向；主觀規範越強，對資訊隱私偏差行為的態度越負向；對資訊隱私偏差行為的態度越負向，資訊隱私偏差行為意圖越弱；資訊隱私自我效能越強，資訊隱私偏差行為意圖越弱；資訊隱私自我效能越強，資訊隱私偏差行為意圖越弱。其次，實徵資料顯示對資訊隱私偏差行為的態度、資訊隱私自我效能、成本評估、利益評估等因素，受到親疏關係的影響而有顯著的差異。根據上述實徵資料的分析結果，本研究提出實務上的意涵以及對後續研究方向的建議。

This study is based the theory of planned behavior and rational choice theory. This study tends to explore college students’ information deviant behavioral intention and the impact caused by different relationships. Based on competing model, the study picks up the better model, which presents the impact factor among cost evaluation, benefit evaluation, the attitudes of information deviant behavior, subjective norm and information self-efficacy factors. For understanding the information deviant behavioral intention caused by various social relationship, this study explores the impacts as well.

目　錄
第一章　緒論 1
第一節　研究動機 1
第二節　研究目的 5
第三節　研究範圍 5
第四節　研究流程 6
第二章　文獻探討 8
第一節　資訊隱私權 8
一、隱私權 8
二、資訊隱私權 10
三、隱私權與資訊隱私權的比較 15
四、小結 17
第二節　資訊隱私偏差行為意圖 19
一、偏差行為的定義 19
二、資訊隱私偏差行為的定義 19
三、資訊隱私偏差行為的特質 20
四、資訊隱私偏差行為意圖的構面 22
五、小結 24
第三節　影響行為意圖的因素 25
一、理論基礎：計畫行為理論 25
二、影響資訊隱私偏差行為意圖的因素 28
三、小結 33
第四節　犯罪學理論與利益成本的評估 34
一、犯罪學學派與類別 34
二、理性選擇理論與抑制理論 37
三、「利益的評估」與「成本的評估」之定義 39
四、小結 42
第五節　研究構念與研究架構的彙整 43
一、研究構念與理論基礎 44
二、研究構念之間的關係 45
第三章　研究方法 48
第一節　影響資訊隱私偏差行為意圖的研究模型 48
一、研究構念 48
二、模型一：研究假說與研究架構 49
三、模型二：研究假說與研究架構 57
四、變數定義、衡量與問卷設計 60
第二節　親疏關係對資訊隱私偏差行為意圖之研究構念的影響 65
一、問卷設計 66
二、研究假說與研究模型 66
第三節　研究對象 68
第四節　資料分析方法 69
一、情境故事 69
二、檢定假說的分析方法 69
第四章　資料分析與研究結果 71
第一節　樣本基本資料分析 71
一、研究樣本回收 71
二、同質性檢定 72
三、研究樣本特徵 73
四、變數的平均數與標準差 76
第二節　研究量表的檢測 77
一、建構效度 77
二、判別效度檢測 79
三、信度檢測 80
第三節　競爭模型與假說檢定 81
一、競爭模型 81
二、研究假說的實質關係 82
第四節　親疏關係對資訊隱私偏差行為因素的影響 87
一、檢定假說 87
二、研究假說的檢定結果 89
第五節　探索性分析 90
一、資訊隱私偏差行為之持續性意圖 90
二、親疏關係：影響資訊隱私偏差行為意圖的因素 93
三、人口統計變數對個別情境的影響 98
第五章　結論與建議 105
第一節 研究結論 105
一、假說檢定結果 105
二、探索性研究結果 108
第二節　學術貢獻與實務意涵 110
一、學術貢獻 110
二、實務意涵 111
第三節　研究限制 113
第四節　未來研究方向 114
參考文獻 115
研 究 問 卷 123
附錄 128

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