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研究生:尤靖雅
研究生(外文):Ching-Ya Yu
論文名稱:企業倫理規範、倫理評價、倫理判斷與行為意圖關係之研究-以房屋仲介從業人員為例
論文名稱(外文):The Study of the Relationship among Business Ethics Codes, Ethical Evaluation, Ethical Judgment and Behavior Intention- An example of the Real Estate Brokers
指導教授:李春長李春長引用關係
指導教授(外文):Chun-Chang Lee
學位類別:碩士
校院名稱:國立屏東商業技術學院
系所名稱:不動產經營系
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2005
畢業學年度:93
語文別:中文
論文頁數:165
中文關鍵詞:結構方程模式房屋仲介業企業倫理規範倫理評價倫理判斷行為意圖
外文關鍵詞:Ethical EvaluationBehavior IntentionBusiness Ethics CodesStructural Equation ModelingEthical JudgmentReal Estate Brokerage
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由於不動產的交易金額龐大,一般消費者終其一生大都只能有少次的交易機會,故於買賣經驗相當有限的情形下,再加上因房屋仲介業組織經營型態不同、成員素質良莠不齊,從業人員對於倫理規範的認知也不盡相同,所以,由房屋仲介從業人員居間所產生的交易糾紛,也就屢見不鮮。故本研究主要利用結構方程模式(structural equation modeling;SEM)來進行分析,以房屋仲介從業人員為調查對象,探討企業倫理規範、倫理評價對於倫理判斷與行為意圖之影響。

研究結果顯示,本研究整體理論模式配適符合可接受的適合度檢定水準,表示本研究的理論模型可獲得支持;當房屋仲介從業人員對於企業倫理規範的認知愈高時或對於倫理的評價愈高時,則個人的倫理判斷將會具正向之影響效果,且預期個人將愈不會產生不符合倫理之行為;房屋仲介從業人員對於企業倫理規範之認知與倫理評價之觀點,對於行為意圖之直接影響效果,小於其透過倫理判斷間接影響到行為意圖之影響效果;另外,當房屋仲介從業人員對於公司內部執行無形或有形的企業倫理規範,認為執行愈積極時,則從業人員對於企業倫理規範的認知與個人的倫理評價觀點亦會愈高,進而愈不會產生不符合倫理之行為。
Since most of ordinary consumers seldom have opportunities to participate in real estate transactions which involve a great amount of money, the different real estate brokers have different views on ethics codes under the conditions of limited experience in transactions, various organizational structures in the real estate brokerage industry and different levels of the staff’s quality. Therefore, it is very usual to see the transaction disputes between the real estate brokers. Taking the real estate brokers as its subjects, this research makes use of the structural equation modeling to analyze and discuss the effects of business ethics codes and ethical evaluation upon ethical judgment and behavior intention.

The results reveal that the general theoretical mode arrangement of this research falls within the acceptable level of the test of goodness of fit, showing that the theoretical mode of this research gains supports; when the real estate brokers have better mastery of the business ethics codes or gain better ethical evaluation, the individual ethical judgment will put positive effects on individual behaviors and the individual will not perform any behavior unconformable to the ethics any more; the direct effects of the real estate brokers’ views on business ethics codes and ethical evaluation upon the behavior intention are weaker than the indirect effects of the ethical judgment upon the behavior intention; additionally, when the real estate brokers think that the intangible or tangible business ethics codes are enforced in their companies more actively, the brokers will have better mastery of the business ethics codes and individual views on the ethical evaluation so as not to perform any behavior unconformable to the ethics.
第一章 緒論…………………………………………………………1
第一節 研究動機…………………………………………………1
第二節 研究目的…………………………………………………2
第三節 研究問題…………………………………………………3
第四節 研究流程…………………………………………………3

第二章 文獻探討……………………………………………………5
第一節 企業倫理規範、倫理判斷與行為意圖之文獻回顧……5
第二節 倫理評價、倫理判斷與行為意圖之文獻回顧…………8
第三節 人口特徵變數與企業倫理規範、倫理評價、倫理判斷與行為意圖之相關文獻回顧…………………………………10

第三章 倫理之經濟意涵與專業倫理之重要性……………………13
第一節 倫理與道德之關係………………………………………13
第二節 倫理規範之形成…………………………………………14
第三節 倫理之經濟意涵…………………………………………15
第四節 專業倫理規範之重要性…………………………………16

第四章 美國與國內房屋仲介業倫理規範之發展…………………21
第一節 美國與國內房屋仲介業之相關倫理規範………………21
第二節 國內房屋仲介從業人員倫理規範認知調查……………29
第三節 國內房屋仲介業常見之交易糾紛問題…………………37

第五章 研究方法……………………………………………………40
第一節 研究架構…………………………………………………40
第二節 研究假設…………………………………………………41
第三節 研究變數與操作性定義…………………………………42
第四節 樣本取得…………………………………………………47
第五節 資料分析方法……………………………………………57


第六章 樣本統計量描述……………………………………………61
第一節 樣本回收與母體配合度之檢定…………………………61
第二節 預試結果分析……………………………………………63
第三節 人口統計變項及各研究變項之敘述性統計分析………69

第七章 實證結果分析………………………………………………74
第一節 信度與效度分析…………………………………………74
第二節 人口統計變項在各構面之變異數分析…………………89
第三節 企業倫理規範、倫理評價、倫理判斷與行為意圖之相關分析…116
第四節 企業倫理規範、倫理評價、倫理判斷與行為意圖之線性結構方程模式分析………………………………………………119
一、結構方程模式之設定…………………………………119
二、結構方程模式之實證結果分析………………………123

第八章 結論與建議………………………………………………144
第一節 研究結論………………………………………………144
第二節 研究建議………………………………………………147
第三節 研究限制………………………………………………149

參考文獻………………………………………………………………150
附錄一:樣本統計量描述……………………………………………158
附錄二:研究問卷……………………………………………………161
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