中文文獻
吳萬益、林清河(2002)。行銷研究。台北:華泰。
邱皓政(2001)。量化研究與統計分析。台北:五南
胡政源(2002)。品牌關係與品牌權益。台北:新文京。
陳正男、李勝祥(1999)。原品牌及延伸產品認知對於品牌延伸購買意願之影響。交大管理評論,19卷,1期,1�{32頁。
陳振燧(1996)。顧客基礎的品牌權益衡量與建立之研究。國立政治大學企業管理研究所,未出版博士論文。陳振燧,洪順慶(1999)。消費品品牌權益衡量量表之建構-以顧客基礎觀點之研究。中山管理評論,7卷,4期,1175�{1199頁。陳振燧(2001)。從品牌權益觀點探討品牌延伸策略。輔仁管理評論,8卷,1期,33�{56頁。曹文琴(2003)。知覺配適度、母品牌態度及消費者特性對品牌延伸評價影響之研究。勤益學報,21卷,2期,357�{370頁。曾義明,黃筱霈(2003)。品牌權益內涵之整合性的驗證-線性結構模式的比較。輔仁管理評論,10卷,3期,27�{55頁。英文文獻
Aaker, D. A. (1991). Managing brand equity; New York: The Free Press.
Aaker, D. A. (1995). Building strong brand. Brandweek, 36(37), 28�{32.
Aaker, D. A., & Joaschimsthaler E. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review, 42(4), 8�{23.
Aaker, J., Fournier, S., & Brasel S. A. (2004). When good brands do bad. Journal of Consumer Research, 31(June), 1�{16.
Aggarwal, P. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(3), 87�{101.
Alan, M. (1996). Holistic fix for broken machinery. Marketing Week, London, Apr 26.
Anderson, N. (1981). Foundations of information intergration theory. New York: Academic Press.
Barwise, P. (1993). Introduction to the special issue on brand equity. International Journal of Research in Marketing, 10(1), 3�{9.
Blackston, M. (1992). A brand with an attitude: A suitable case for treatment. Journal of the Market Research Society, 34(3), 231�{242.
Blackston, M. (1995). Copy-testing and brand equity. Journal of Advertising Research, 35(1), 2�{7.
Blackston, M. (2000). Observations: Building brand equity by managing the brand’s relationships. Journal of Advertising Research, 40(6), 101�{105.
Bragg, A. (1986). Back to the future. Sales and Marketing Management, 137(November), 61�{62.
Brandt, M. (1998). Don’t dis your brand. MC: Technology Marketing Intelligence, 18(1), 46�{47.
Crimmins, J.C. (2000). Better measurement and management of brand value. Journal of Advertising Research, 40(6), 136�{144.
Damian, O. (1991). Brand mean business. Accountancy, 107, 107�{109.
Doyle, P. (1990). Building successful brands: The strategic options. Journal of Consumer Marketing, 7(2), 5�{20.
Duncan, T., & Moriarty, S. E. (1998). A communication-based marketing model for managing relationships. Journal of Marketing, 62(2), 1�{13.
Duncan, T., & Moriarty, S. E. (1999). Brand relationships key to agency of the future. Advertising Age, 70(10), 44.
Farquhar, P. H. (1990). Managing brand equity. Journal of Advertising Research, 30(4), 7�{12.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343�{373.
Fournier, S. & Julie, Y. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing, 14(5), 451�{472.
Gummesson, E. (2002). Total relationship marketing. Oxford: Butterworth Heinemann.
Kelleher, S. (1998). Aspiring youth brands nees a refined strategy, Marketing Week, Jun 4.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1�{22.
Keller, K. L. (2001). Building customer-based brand equity. Marketing Management, 10(2), 14�{19.
Kim, P. (1990). A perspective on brands. Journal of Consumer Marketing, 7(4), 63�{67.
Lasser, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11�{19.
Lauro, P. W. (2000). According to a survey, the Democratic and Republican parties have brand-name problems. New York Times, Nov 17.
Leuthesser, L., & Kohli, C. S. (1995). Brand equity: The halo effect measure. European Journal of Marketing, 29(4), 57�{67.
Leuthesser, L. (1988). Defining, measuring and managing brand equity: A conference summary. Marketing Science Institute, report#88�{104.
MacLeod, C. (2000). Does your brand need a makeover? Marketing(UK), 24.
Mahajan,V. V., Rao, V. R., & Srivastava, R. K. (1993). An approach to assess the importance of brand equity in acquisition decisions. Marketing Science Institute, report#93�{124.
Marketing Science Institute (2002). “2002�{2004 Research priorities.” Http://www.msi.org/msi/rp0204.cfm
Mullen, M., & Mainz, A. (1989). Brands, bids and balance sheet: Putting a price on protected products. Acquistions Monthly, Apr 24, 26�{27.
Muniz, A. M., Jr., & Thomas C. O. (2001). Brand community. Journal of Consumer Research, 27(march), 412�{432.
Nunnally, J.C. (1978). Psychometric theory. New York: McGraw�{Hill.
Ourusoff, A. (1993) What's in a name? Financial World, 161 (September), 81�{85.
Park, J.W., Kim, K.H., & Kim, J.K. (2002). Acceptance of brand extensions: Interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality. Advance in Consumer research, 29, 190�{199.
Penrose, N. (1989). Brand valuation : Establishing a true and fair view. London : The Interbrand Group.
Rangaswamy, A., Burke, R. R. (1993). Brand equity and extendibility of brand names. International Journal of Research in Marketing, 10(1), 61�{75.
Sandi, S. (1992). Get to the “Essence” of a brand relationship. Marketing News, Jan 20.
Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: A financial approach. Marketing Science, 12(1), 28�{52.
Skowronski, J. J., & Carlson, D. E. (1989). Negativity and extremity biases in impression formation: A review of explanations. Psychological Bulletin, 105, 131�{142.
Smith, J. W. (1991). Brand equity and the analysis of customer transactions. Marketing Science Institute, report#91-110.
Srivastate, R., & Shocker, A. D. (1991). Brand equity: A perspective on its meaning and measurement. Marketing Science Institute Report, 91�{124.
Stobert, P. (1989). Brand valuations: Establishing a true and fair view. London: The Interbrand Group.
Swait, J., Erdem, T., Louviere, J., & Dubelar, C. (1993). The equalization price :A measure of consumer-perceived brand equity. International Journal of Research in Marketing, 10(1), 23�{45.
Tauber, E. M. (1988). Brand franchise extensions: New product benefit from existing brand name. Business Horizons, 24(2), 36�{41.
Tauber, E. M. (1988). Brand leverage: Strategy for growth in a cost control world. Journal of Advertising Research, 28(4), 26�{30.