中文部份
1.Berry, M., and Linoff, G.著,吳旭志與賴淑貞譯,Data Mining資料採礦理論與實務-顧客關係管理得技巧與科學,維科圖書,臺北,民九十。
2.王如芬,電子商務中議價代理人讓步策略之研究」國立中山大學資訊管理學系研究所碩士論文,民八八。3.司徒賢達,策略管理新論觀念架構與分析方法,智勝文化,臺北,民九一。
4.吳文華,讓步策略與談判結果之影響,國立台灣科技大學工程技術研究所碩士論文,民八一。5.吳思華,策略九說策略思考的本質,麥田出版,臺北,民八五
6.巫和懋與夏珍,賽局高手:全方位策略與應用,時報文化,臺北,民九一。
7.林東清,資訊管理 : e化企業的核心競爭能力,智勝文化,臺北,民九一。
8.林傑斌,林川雄,SPSS12統計建模與應用實務,博碩文化,臺北,民九三。
9.張茂森,如何成為談判高手,漢昇書屋,臺北,民八五。
10.張紘炬,統計學-方法與應用,華泰文化,臺北,民七七。
11.陳勇達,框架理論應用於電子議價之研究,國立中山大學資訊管理學系研究所碩士論文,民九二。12.劉必榮,談判,時報文化出版企業有限公司,臺北,民八二。
13.劉必榮,談判聖經,商周文化事業股份有限公司,臺北,民八五。
英文部分
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