The Disney princess paradigm is defined by a system of American ideological and aesthetic codes that are known to the Disney artists and their viewers.In order to fully understand the texts that Disney produces, re-searchers must go beyond the texts to the environment in which the texts were created.

TABLE OF CONTENTS

CHAPTER ONE Introduction
The importance of the contextual analysis 7
The life and career of Walt Disney 13
Walt Disney as a charismatic leader 26

CHAPTER TWO Snow White
The Animated Tales of Walt Disney 32
Disney Creates a Classic 43
Economic and Political Influence 55

CHAPTER THREE Cinderella
Cinderella in Disney 64
The War, Strikes, and social context 76
The Marketing of Cinderella 87
CHAPTER FOUR The Sleeping Beauty
The Story Evolves 96
Character Development 106
The fairy Tale Formula Again 117

CHAPTER FIVE The Little Mermaid
Fairy Tale From Hans Christian Andersen 121
An Under Sea World 128
Advertising The Little Mermaid 138

CHAPTER SIX Beauty and the Beast
Post-Renaissance Period 146
Female As a Prominent Role 156
Reverting to Traditional gender 164
CHAPTER SEVEN Conclusion 170
REFERENCES 173

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