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研究生:莫迪思
研究生(外文):Muntaser Mehyar
論文名稱:生活美語搜尋網站之經營模式與發展策略
論文名稱(外文):The Business Model and Development Strategy for the Everyday English Search Engine Website
指導教授:游張松游張松引用關係
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:商學研究所
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2005
畢業學年度:93
語文別:英文
論文頁數:46
中文關鍵詞:生活美語
外文關鍵詞:Everyday EnglishVEPSBusiness Model
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The rapidly rising English learning trend in Taiwan has stimulated the bloom of the English learning market. Numerous magazines, cram schools and television programs are created to serve this need. The Web in Taiwan, however, has not reflected as much action of this growth as traditional media. Traditional media, such as books and magazines, still constitute most of the resources for learning English. The project in this thesis is therefore an effort to provide useful and dynamic English learning resources on the Web to make learning more accessible and instant.

The VEPS theory, adopted in this research, is a means to thoroughly plan and assess Information Infrastructure (a concept that applies computer communication technologies to establish a channel for public access and information exchange.) The acronym VEPS stands for Vision, Environment, Positioning, and Strategy.

Aside from the business gain, this website will provide tremendous service to the Taiwanese population and even the English speaking people in their understanding of different cultures. Its capacity to bridge people and cultures is without a doubt extremely valuable.
Abstract i
TABLE OF CONTENTS ii

Chapter1 Introduction
1.1 Motivation 1
1.2 Objectives 1
1.3 Thesis Layout 2

Chapter2 Literature Review
2.1 Third-Party Web Hosting 4
2.2 Hosting Options 4
2.3 The VEPS Theory 9

Chapter3 System Requirement and Structure
3.1 Hosting 17
3.2 PHP (Hypertext Preprocessor) 17
3.3 MySQL 18
3.4 phpMyAdmin 18
3.5 phpBB 19
3.6 The Everyday English Website Structure 20

Chapter4 System Operation Flow
4.1 Operation Flow for Conducting a Search 24
4.2 Operation Flow for Adding a User to the Forum 26
4.3 Operation Flow for Displaying Top 10 Queries 28

Chapter5 Business Model and Marketing Plan
5.1 Target Market 30
5.2 The VEPS Model 31

Chapter6 Conclusion
6.1 Conclusion 41

References 45


LIST OF FIGURES iv

Figure 2.1 Five Competitive Forces Model 11
Figure 2.2 Diagram of Porter’s Five Forces 12
Figure 2.3 SWOT Analysis Framework 13
Figure 2.4 The SWOT Matrix 16
Figure 3.1 Server Spec 17
Figure 3.2 Hardware Layout and Website Structure 21
Figure 3.3 Client Request Process Flow 23
Figure 4.1 Operation Flow Chart for Searching 24
Figure 4.2 Operation Flow Chart for Registering a User 26
Figure 4.3 Operation Flow Chart for Sorting/Displaying
Top 10 Queries 28
Figure 5.1 Type of Market Segment and its Shared
Group Characteristics 30
Figure 5.2 VEPS Model in Various Time Periods 32
Figure 5.3 Barriers and Revenue 33
Figure 5.4 The SWOT Analysis for the Everyday English
Website 37
1. 張銀益,建立台灣醫療資訊網之醫療資訊基層公共架構發展研究,台灣大學商學研究所博士論文,民國83年。

2. 戴國良,台灣服務業優勢領導廠商關鍵成功因素之探索,台灣大學商學研究所博士論文,民國90年。

3. 許世楹,台灣工業電腦產業個案研究,台灣大學管理學院知識管理組碩士論文,民國93年。

4. 劉皓維,Xchange: 多元交易平台系統,台灣大學商學研究所碩士論文,民國93年。

5. 台灣媒體廣告營收大搜查, 動腦雜誌五月號,民國93年。

Glass, M., Scouarnec, Y. L., Naramore, E., Mailer, G., Stolz, J. and Gerner, J., “Third-party Web Hosting”, 2003

http://www.valuebasedmanagement.net/methods_porter_competitive_advantage.html, 2005

Porter, M. E. (1980), “Competitive Strategy: Techniques for Analyzing Industries and Competitors”, New York : Free Press.

Porter, M. E. (1985), “Competitive Advantage: Creating Sustaining Superior Performance,” New York: The Free Press

Porter, M. E. (1986), “Competitive in Global Industries”, Boston : Simons & Shuster Press.

http://www.investopedia.com/features/industryhandbook/porter.asp, 2005

http://www.quickmba.com/strategy/swot/, 2005

php, http://www.php.net, 2005

MySQL, http://www.mysql.com, 2005

phpMyAdmin, http://www.phpmyadmin.net, 2005

phpBB, http://www.phpbb.com, 2005

http://www.onlinewbc.gov/docs/market/mk_target_mkt.html, 2005
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