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研究生:顏永杰
研究生(外文):Yung-Jie Yan
論文名稱:聯盟形成階段之環境、資源與管理機制之研究—以文化創意產業為例
論文名稱(外文):External Environment, Resource, and Management Mechanism in Alliance Formation - A case study of an Alliance in Cultural Creative Industry
指導教授:王精文王精文引用關係彭朱如彭朱如引用關係
指導教授(外文):Jing-Wen WangTzu-Ju Peng
學位類別:碩士
校院名稱:靜宜大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2005/06/
畢業學年度:93
語文別:中文
論文頁數:79
中文關鍵詞:文化創意產業聯盟特性策略聯盟環境資源
外文關鍵詞:Cultural Creative IndustryAlliance CharacteristicsEnvironmentStrategic AllianceResource
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文化創意產業所帶來的附加效益,近年來受到歐美、日本…等先進國家的重視。我國亦開始重視此產業,行政院經建會在「挑戰2008:國家發展重點計畫」中將文化創意產業納入未來六年的重點發展計畫,未來文化創意產業將進入另一個局面。
文化創意產業擁有專業分工細、企業規模小、經營者的主觀性強及對於環境變化的敏銳度高的特性下,策略連盟將是未來產業發展方向和面對未來全球化的競爭的利器。由於產業的特殊性,使得產業中聯盟的形成不易,且產業具有「可管理」與「不可管理」的性質。因此,本研究將針對聯盟的形成過程、特性與管理機制進行實證研究。
本研究採個案研究,以產業中目前唯一對外公開且仍在執行中的策略聯盟作為研究對象,進行專家訪談、聯盟成員訪談與資料收集。個案研究單位於1991年形成至今(2005),將其劃分為資源依賴、組織學習與內化和異業整合三個階段,針對此三階段特性進行研究,並分析此三階段環境與資源因素對於聯盟特性之關係及此三階段時期聯盟管理機制的運用與變化進行探討。
依據研究結果,提出下列結論:當聯盟處在不同階段時期,聯盟特性會受到環境與資源之影響而有所不同,且當聯盟處在不同階段時期,其聯盟特性將會影響聯盟管理機制。
The additive value brought by cultural creative industry has drawn great attention in advanced countries such as Japan, and countries in Europe and America. Because of its importance, Taiwan has recently begun to pay attention to the cultural creative industry, and included it in the Six-year Development Plan for the Nation, which is the component part of the nation-level project "Challenge 2008: Focal Plan for National Development" initiated by Department of Economic Development, Executive Yuan.
The cultural creative industry is characteristized by its professionalism, detailed distribution, limited size, and the managers'' strong subjectivity and high sensitivity. Strategic alliance is the powerful weapon for future industry development and global competition. Due to its’ charactieristics, cultural creative industry underwent difficulty in the formation of alliance. Moreover, this industry has the features of ''manageable'' and ''unable to be manageable''.
Therefore, the purpose of this research is to do an empirical study on the formation, characteristics, and management mechanism of an alliance in cultural creative industry. Data is collected through interviewing the professionals and members related to the alliance, which is currently the only active alliance open to the public. The formation of the cultural creative industry alliance, which has been established since 1991, can be divided into three phases: resource reliance, interalization of organization learning, and integration of differences. Further, the study will analysis the interacting relation among the environment, resource and alliance. The study will also explore the operation of the mechanism in the three phases.
The results of the study show that as the alliance varies in its phase, its characteristics will be varied because of the influences from the external environment and resource. As the alliance is varied in its phase, the management mechanism will be affected, too.
中文摘要………………………………………………………………Ⅰ
英文摘要………………………………………………………………Ⅱ
目錄……………………………………………………………………Ⅳ
表目錄…………………………………………………………………Ⅵ
圖目錄…………………………………………………………………Ⅶ

第一章 緒論 …………………………………………………………1
第一節 研究背景與動機 ……………………………………1
第二節 研究目的 ……………………………………………3
第三節 產業範疇與特性 ……………………………………4
第四節 研究流程 ……………………………………………8
第五節 論文結構 ……………………………………………9
第二章 文獻探討 ……………………………………………………10
第一節 聯盟形成……………………………………………10
第二節 環境…………………………………………………14
第三節 資源…………………………………………………16
第四節 管理機制……………………………………………18
第三章 研究方法……………………………………………………20
第一節 研究架構…………………………………………20
第二節 研究變項說明……………………………………21
第三節 研究對象與資料收集……………………………26
第四節 個案訪談問項及意涵……………………………28
第四章 個案研究結果………………………………………………34
第一節 聯盟及成員介紹…………………………………34
第二節 聯盟階段及特性說明……………………………38
第三節 各階段之環境分析………………………………48
第四節 各階段之資源分析………………………………55
第五節 各階段聯盟管理機制分析………………………59
第六節 研究命題…………………………………………63
第五章 結論與建議…………………………………………………68
第一節 研究結論…………………………………………68
第二節 研究限制…………………………………………70
第三節 未來研究建議……………………………………71
參考書目………………………………………………………………73

表 目 錄
表1-3-1 各國文化創意產業稱謂及定義……………………………4
表1-3-2 學者對文化創意產業稱謂及定義…………………………5
表2-2-1 組織生命週期階段及特性 ………………………………12
表3-3-1 訪談對象一覽表 …………………………………………26
表3-4-1 訪談問項及意涵 …………………………………………28
表4-1-1 聯盟成員一覽表 …………………………………………35
表4-2-1 資源依賴階段聯盟成員表 ………………………………39
表4-2-2 組織學習及內化階段聯盟成員表 ………………………41
表4-2-3 異業整合階段聯盟成員表 ………………………………44
表4-3-1 階段Ⅰ時期政府政策表 …………………………………48
表4-3-2 階段Ⅰ時期科技技術變化表 ……………………………49
表4-3-3 階段Ⅱ時期政府政策表 …………………………………50
表4-3-4 階段Ⅱ時期科技技術變化表 ……………………………51
表4-3-5 階段Ⅲ時期政府政策表 …………………………………52
表4-3-6 階段Ⅲ時期科技技術變化表 ……………………………53
表4-4-1 階段Ⅰ時期資源分析表 …………………………………55
表4-4-2 階段Ⅱ時期資源分析表 …………………………………56
表4-4-3 階段Ⅲ時期資源分析表 …………………………………58
表4-6-1 聯盟階段,環境、資源、管理機制比較表…………………63

圖 目 錄
圖1-3-1 研究流程圖…………………………………………………8
圖3-1-1 研究架構圖 ………………………………………………20
圖4-2-1 資源依賴階段網絡圖 ……………………………………39
圖4-2-2 組織學習及內化階段網絡圖 ……………………………42
圖4-2-3 異業整合階段網絡圖 ……………………………………46
壹、中文部分
一、書籍
司徒達賢,策略管理。台北:遠流,民國84年。
吳青松,國際企業管理---理論與實務,台北:智勝,民國八十八年。
馮久玲著,文化是好生意,台北:臉譜出版,民國91年
推動文化創意產業之系統服務規劃研究報告,台灣經濟研究院,民國92年四月。
文化創意產業產值調查與推估研究報告,台灣經濟研究院,民國92年四月。
2003年台灣文化創意產業發展年報,經濟部文化創意產業推動小組,93年七月。

二、期刊
台灣十二個平面設計相關社團,設計印象,第十五期,別冊,8~9。
方妙玲,「組織生命週期與策略性人力資源管理」,人力資源發展月刊,第120期,民國86年,23-31.
黃啟瑞,「策略聯盟之統合研究—從聯盟形成、管理結構到績效」,產業論壇,第六卷,第三期,民國93年八月。
彭朱如,「醫療產業跨組織合作方案與管理機制之關係」,管理學報,第17卷,第2期(民國八十九年六月),221-268。

三、學術論文
黃俊堯著,「文化創意產業管理研究之可能」,第七屆科際整合管理研討會,93年3月。
彭朱如,「醫療產業中跨組織合作關係類型與管理機制之研究」,博士論文,國立政治大學企業管理研究所。民國87年6月。
李雅櫻,「我國公辦民營醫院管理機制與經營見—以組織生命週期觀點」碩士論文,靜宜大學企管研究所,民國91年1月。
貳、西文部分
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Yoshino, Michael Y. Rangan, U. Srinivasa (1995) “Strategic Alliances: An Entrepreneurial Approach to Globalization (Hardcover)” Harvard Business School Press Books;1995

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