臺灣博碩士論文加值系統

本研究以交易成本理論以及關係/網絡理論為論述基礎，探討在國際合資專案中，母公司對於合資事業之控制機制是否能使合作夥伴間價值與資訊差距縮小，進而提升合作滿意度。由於交易成本理論主張，經濟行動者有追求自利行為傾向，然而投機行為的發生必需同時滿足投機的動機與機會二大條件，即價值與資訊的差距。而本研究認為母公司透過對合資事業施行不同的控制機制（集中化、正式化、社會化），有助於合作夥伴間價值與資訊差距的縮小，進而提升合作的滿意度。實證部分針對以國際合資方式進入中國大陸市場投資之台商為研究對象，並以台灣經濟新報資料庫中「上市、上櫃大陸投資明細資料」項目之廠商，剔除母公司對大陸轉投資之子公司持股比例100%之廠商後，寄發問卷給該公司之總經理或公司負責人，樣本總數共計692家。經多次電話與電子郵件催後，共得有效問卷82份，有效問卷回收率11.84%，並以結構方程模式（SEM）進行資料分析工作。結果發現：正式化控制機制有助於夥伴間價值差距的縮小，而社會化控制機制則有助於合作夥伴之間資訊差距的縮小；同時價值與資訊差距的降低與合作滿意度間皆有顯著的負向關係，此外，本研究亦發現，當價值差距愈大時，其資訊差距也愈大。故本研究認為，控制機制選擇的重點應在於如何達到降低投機主義行為的發生，意即價值與資訊差距的降低才是IJVs在選擇控制機制時所需考量的先決條件。而研究結果也證明了控制機制的確透過了價值差距與資訊差距才得以對績效造成影響。

The paper begins with transaction cost economics and relational/network view to the study of control mechanism in international joint ventures (IJVs). On the basis of occurrence of opportunism have to satisfied two conditions－the motive and chance of opportunism. It is also means there are a value gap and an information gap between the partners in IJVs. We propose to execute varied control mechanism (centralization, formalization, socialization) in IJVs by parent company could contributing to reduce the value gap and information gap between the partners and then promote the collaborative satisfaction. We applying Structural Equation Modeling（SEM）approach for examine the relationship among variables. The result shows: (1) Implementing formalization control mechanism could conduce to reduce the value gap between the parents in IJVs. (2) Implementing socialization control mechanism could conduce to reduce the information gap between the parents in IJVs. (3) Narrowing down the value and information gaps make for promoting the collaborative satisfaction. (4) There is a positive relationship between value gap and information gap. A concluding section suggest that how to narrowing down the value and information gaps between parents in IJVs is the most important priority for control mechanism selecting. And we also provides a series of propositions for future empirical research.

中文摘要…………………………………………………………………… Ⅰ
英文摘要…………………………………………………………………… Ⅱ
誌謝………………………………………………………………………… Ⅳ
目錄………………………………………………………………………… Ⅵ
表目錄……………………………………………………………………… Ⅷ
圖目錄……………………………………………………………………… Ⅸ
第一章 緒論……………………………………………………………… 1
第一節 研究動機……………………………………………… 2
第二節 研究目的……………………………………………… 8
第三節 名詞界定……………………………………………… 8
第二章 文獻探討………………………………………………………… 10
第一節 理論背景……………………………………………… 10
第二節 誘發投機行為的條件………………………………… 15
第三節 控制機制……………………………………………… 18
第四節 合作滿意度…………………………………………… 28
第三章 研究方法………………………………………………………… 31
第一節 觀念性架構…………………………………………… 31
第二節 假設推導……………………………………………… 33
第三節 研究變數及操作型定義................................................ 38
第四節 問卷回收過程與樣本結構…………………………… 43
第五節 資料分析方法………………………………………… 46
第六節 共變數矩陣.................................................................... 52
第七節 信度與效度分析……………………………………... 54
第四章　研究結果分析…………………………………………………... 57
第一節 SEM模式分析……………………………………….. 57
第二節 SEM模式修正………………………………………... 67
第三節　SEM模式分析－模型四…………………………….. 74
第五章 結論與建議……………………………………………………… 86
第一節 研究結論……………………………………………… 86
第二節 管理意涵……………………………………………… 88
第三節 研究限制與後續研究建議..………………………… 90
參考文獻…………………………………………………………………… 92
附錄一 研究問卷………………………………………………………… 102
附錄二 本研究問卷隨函寄送之公文........................................................ 106
附錄三 本研究LISREL路徑分析之程式………………………………. 107

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