|
Armstrong, A., & Hagel, J., “The real value of online communities,” Harvard Business Review, May-June 1996, pp. 143-141 Aguinis, H., “Statistical power problems with moderated multiple regression in management research,” Journal of Management, Vol. 6, 1995, pp. 1141-1158 Andrews, J. C., Durvasula, S., & Akhter, S. H., “A framework for conceptualizing and measuring the involvement construct in advertising research,” Journal of Advertising, Vol. 19, 1990, pp.17-40 Anderson, E. W., Fornell, C., & Lehman, D., “Customer satisfaction, market share, and profitability: findings from Sweden,” Journal of Marketing, Vol. 58, 1994, pp. 52-66 Assael, H., Consumer Behavior and Marketing Action. Cincinnati. OH: South-Western, 1998 Baron, R. M., & Kenny, D. A., “The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical consideration,” Journal of Personality and Social Psychology, Vol. 51, No. 6, 1986, pp.1173-1182 Baym, N., “The emergence of community in computer mediated communication,” In S. G. Jones(Ed.) Cybersocity: Computer mediated communication and community, Thousand Oaks, CA: Sage, 1995 Baym, N., “Interpreting soap operas and creating community: Inside an electronic fan culture,” In S. Keisler(Ed.)Culture of the Internet, Manhaw, NJ: Lawrence Erlbaum Associates., 1997 Beatty, S. E., & Kahle, L. R., “Alternative hierarchies of the attitude-behavior relationship: the impact of brand commitment and habit,” Journal of the Academy of Marketing Sciences, Vol. 16, 1988, pp.1-10 Beatty, S. E., Kahle, L. R., & Homer, P., “The involvement-commitment model: theory and implications,” Journal of Business Research, Vol. 16, 1988, pp. 149-167 Beatty, S. E., & Smith, S. M., “External search effort: an investigation across several product categories,” Journal of Consumer Research, Vol. 14, 1987, pp.83-95 Bickart, B., & Schindler, R. M., “Internet forum as influential sources of consumer information,” Journal of Interactive Marketing, Vol. 15, No. 3, Summer 2001, pp. 31-40 Blanchard, A. L., & Markus, M. L., “The experienced “sense” of a virtual community: characteristics and processes,” Database for Advances in Information Systems, Vol. 35, No. 1, Winter 2003, pp. 65-79 Bloch, P. H., & Richins, M. L., “A theoretical model for the study of product importance perceptions,” Journal of Marketing, Vol. 47, 1983, pp. 69-81 Bloch, P. H., Sherrell, D. L., & Ridgway, N. M., “Consumer search: an extended framework,” Journal of Consumer Research, Vol. 13, 1986, pp.119-126 Bloch, P., Black, W., & Lichtenstein, D., “Involvement with the equipment component of sport: links to recreational commitment,” Leisure Sciences, Vol. 11, 1989, pp.187-200 Bloemer, J., & Kasper, H., “The complex relationship between consumer satisfaction and brand loyalty,” Journal of Economic Psychology, Vol.16, 1995, pp.311-329 Brown, J. J., & Reingen, P. H., “Social ties and word of mouth referral behavior,” Journal of Consumer Research, Vol. 14, 1987, pp.350-362 Byoungho, J., & Koh, A., “Differences between South Korean male and female consumers in the clothing brand loyalty formation process: model testing,” Clothing & Textile Research Journal, Vol. 17, 1999, pp.117-127 Chan, M. L., Bhandar, M., Oh, L. B., & Chan, H. C., “Recognition and participation in a virtual community,” 37th Hawaii International Conference on System Sciences, 2004 Carman, J. M., “Some insights into reasonable grocery shopping strategies,” Journal of Marketing, Vol. 33, 1969, pp. 69-72 Carver, C., “Building a virtual community for tele-learning environment,” IEEE Communications Magazine, Vol. 37, No. 3, 1999, pp.114-118 Chaudhuri, A., & Holbrook, M. B., “The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty,” Journal of Marketing, Vol.65, No. 2, 2001, pp.81-93 Cheung, M. Y., Shek, P.W., & Sia C. L., “Virtual community of consumers: why people are willing to contribution?” Proceedings of the Eighth Pacific-Asia Conference on Information Systems, Shanghai, China, 8-11 July, 2004, pp. 2100-2107 Clarke, K., & Russell, W. B., “The effects of product involvement and task definition on anticipated consumer effort,” Advances in Consumer Research, Vol. 5, 1978, pp.313-318 Cooper-Martin, E., “Effects of information format and similarity among alternatives on consumer choice processes,” Journal of the Academy of Marketing Science, Vol. 21, 1993, pp. 239-246 Cronbach, L. J., “Coefficient alpha and the internal structure of tests,” Psychometrika, Vol. 16, 1951, pp. 297-334. Cronbach, L. J., “Statistical tests for moderator variables: flaws in analyses recently proposed,” Psychological Bulletin, Vol. 12, 1987, pp. 414-417. Cunningham, R. M., “Customer loyalty to store and brand,” Harvard Business Review, Vol. 39, 1961, pp. 127-137 Curtis, P., “Mudding: social phenomenon in text-based virtual realities,” n S. Keisler(Ed.)Culture of the Internet, Manhaw, NJ: Lawrence Erlbaum Associates., 1997 Day, G. S., “A two-dimensional concept to brand loyalty,” Journal of Advertising Research, Vol. 9, 1969, pp.29-35 Dick, A. S., & Basu, K., “Consumer loyalty: toward an integrated conceptual framework,” Journal of the Academy of Marketing Science, Vol. 22, 1994, pp.99-113 Erickson, T., “Social interaction on the net: virtual community,” Proceedings of the International 30th Hawaii International Conference on System Sciences, Haiwaii, 1997, pp.13-21 Engel, J.F., Blackwell, R. D., & Miniard, P. W., Consumer Behaviour, 7th edn. New York: Dryden Press, 1993 Fournier, S., “Consumers and their brands: developing relationship theory in consumer research,” Journal of Consumer Research, Vol. 24, 1998, pp.343-373 Gelb, B., &Johnson, M., “Word-of-mouth communication: cause and consequences,” Journal of Health Care Marketing, Vol. 15, No. 3, 1995. pp. 54-58 Gounaris, S., & Stathakopoulos, V., “Antecedents and consequences of brand loyalty: an empirical study,” Journal of Brand Management, Vol. 11, No. 4, Apr 2004, pp. 283-306 Greenwald, A. G., & Leavitt, C., “Audience involvement in advertising: four levels,” Journal of Consumer Research, Vol. 11, 1984, pp.581-592 Greer, B. G., “The psychological and social functions of an email mailing list for persons with Cerebral Palsy,” Cyber-Psychology, Vol. 3, 2000, pp. 221-233 Hagel, J., “Net gain: expanding markets through virtual communities,” Journal of Interactive Marketing, Vol. 13, No. 1, Winter 1999, pp. 55-65 Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D., “Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?” Journal of Interactive Marketing, Vol. 18, No. 1, Winter 2004, pp. 38-52 Hesse, B. W., “Curb cuts in the virtual community: telework and persons with disabilities,” Proceedings of the 28th Annual Hawaii International Conference on System Science, Hawaii, 1995 Herring, S. C., Computer-mediated communication: Linguistic, social, and cross-cultural perspectives, John Benjamins Publishing Co., 1996 Holbrook, M. B., “Aims, concepts and methods for the representation of individual differences in aesthetic responses to design features,” Journal of Consumer Research, Vol. 13, 1986, pp. 337-347 Holland, J., & Baker, S. M., “Customer participation in creating site brand loyalty,” Journal of Interactive Marketing, Vol. 15, No. 4, 2001, pp.34-45 Houston, M. J., & Rothschild, M. L., “Conceptual and methodological perspectives in involvement,” Research Frontiers in Marketing: Dialogues and Directions, ed. S. Jain, Chicago: American Marketing Association, 1978, pp.184-187 Howard, J. A., & Sheth, J. N., The Theory of Buyer Behavior, New York: John Wiley, 1969 Hupfer, N., & Gardner, D., “Differential involvement with products and issues: an exploratory study,” in Proceedings: Association for Consumer Research, ed. David M. Gardner, College Park, MD: Association for Consumer Research, 1971, pp. 262-269 Iwasaki, Y., & Havitz, M. E., “A path-analytic model of the relationship between involvement, psychological commitment, and loyalty,” Journal of Leisure Research, Vol. 30, No. 2, 1998, pp.337-347 Jacoby, J., & Chestnut, R., Brand Loyalty Measurement and Management, New York: John Wiley & Sons, 1978 Jacoby, J., & Kyner, D. B., “Brand loyalty vs. repeat purchasing behavior,” Journal of Marketing Research, Vol. 10, Feb. 1973, pp.1-9 Kaiser, E. J., Weiss, S. F., & Thomas G., “Land value and land development influence factors: an analytical approach for examining policy alternatives,” Land Economics, Vol. 42, No. 2, May 1966, pg. 230 Kolter, P., Marketing Management, The Millennium Edition, New Jersey: Prentice-Hall Inc, 1994 Kollock, P., & Smith, M., Managing the virtual commons: cooperation and conflict in computer communities【on-line】, 1994. Available at http://www.sscnet.ucla,edu/soc/csoc/vcommons.htm Krugman, H. E., “The impact of television advertising: learning without involvement,” Public Opinion Quarterly, Vol. 29, Fall 1965, pp. 349-356 Krugman, H. E., “The measurement of advertising involvement,” Public Opinion Quarterly, Vol. 30, Winter 1967, pp. 583-596 Lastovicka, J. L., & Gradner, D. M., “Low involvement versus high involvement cognitive structures,” Advances in Consumer Research, Vol.5, 1978, pp. 87-92 Lau, G. T., & Lee, S. H., “Consumers’ trust in a brand and the link to brand loyalty,” Journal of Market-Focused Management, Vol. 4, No. 4, 1999, pp. 341-370 Laurent, G., & Kapferer, J. N., “Measuring consumer involvement profiles,” Journal of Marketing Research, Vol. 22, Feb 1985, pp. 41-53 Leimeister, J. M., Sidiras, P., & Krcmar, H., “Success factors of virtual communities from the perspective of members and operators: an empirical study,” Proceedings of the 37th Hawaii International Conference on System Sciences, 2004, pp.1-10 Lichtenstein, D. R., Netemeyer, R. D., & Burton, S., “Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective,” Journal of Marketing, Vol. 54, 1990, pp. 54-67 Mano, H., & Oliver, R. L., “Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction,” Journal of Consumer Research, Vol. 20, 1993, pp.451-466 Maclara, P., & Catterall, M., “Researching the social web: marketing information from virtual communities,” Marketing Intelligence & Planning, Vol. 20, No. 6, 2002, pp.319-326 Markus, M. L., Manville, B., & Agres, C., “What makes a virtual organization work-lessons from the open source world,” Slogan Management Review, Vol. 42, 2000, pp. 13-26 Mathwick, C., “Understanding the online consumer: a typology of online relational norms,” Journal of Interactive Marketing, Vol. 16, No. 1, Winter 2002, pp. 40-55 McGuire, W. J., “Psychological motives and communication gratification,” The Uses of Mass Communications: Current Perspectives on Gratification Research, J. G. Blumer and E. Katz, eds, Beverly Hills, CA: Sage Publications, 1974, pp.167-196 McWilliam, G., “Building stronger brands through online communities,” Sloan Management Review, Vol. 41, No. 3, Spring 2000, pp.43-54 Meehan, E., “Using online community as a crucial market intelligence resource,” Yankee Group Report, Internet Market Strategies, Vol. 6, No. 3, 2000, pp. 1-15 Mitchell, A. A., “Involvement: a potentially important mediator of consumer behavior,” Advances in Consumer Research, Vol. 6, 1979, pp.191-196 Mittal, B., “A framework for relating consumer involvement to Lateral Brain Functioning,” Advances in Consumer Research, Vol. 14, Melanie Wallendorf and Paul Anderson, eds, Provo, UT: Association for Consumer Research, 1987, pp.41-45 Morris, J. H., Sherman, J. D., & Mansfield, E.R., “Failures to detect moderating effects with ordinary least squares-moderated multiple regression: some reasons and a remedy,” Psychological Bulletin, Vol. 99, 1986, pp. 282-288. Murry, K. B., “A test of services marketing theory: consumer information acquisition activities,” Journal of Marketing, Vol. 55, 1991, pp.10-25 Nonnecke, B., & Preece, J., “Lurker demographics: counting the silent,” ACM CHI 2000 Conference on Human Factors in Computing Systems, The Hague, 2000a. Nonnecke, B., & Preece, J., “Persistence and lurkers: a pilot study,” 33rd Haiwaii International Conference on System Sciences, Maui, Hawaii, 2000b. Nonnecke, B., & Preece, J., “What lurkers and posters think of each other,” 34rd Hawaii International Conference on System Sciences, 2004, pp.1-9. Oliver, R. L., “Whence consumer loyalty/?,” Journal of Marketing, Vol. 63, 1999, pp. 33-44 Park, C. W., & Young, S. M., “Types and levels of involvement and brand attitude formation,” Advances in Consumer Research, Vol. 10, 1983, pp. 320-324 Park, C. W., & McClung, G. W., “The effect of TV program involvement on involvement with commercials,” Advances in Consumer Research, Vol. 13, 1986, pp.544-548 Participation.com. Business-to-consumer case study: an Astounding ROI for Lycos Quote.com.【online】, 2001 Available at: http://www.participation.com/clients/case_studies/quote.asp Peppers, D., & Rogers, M., Enterprise one to one. Tools for competing in the interactive age. New York; Currency Doubleday, 1997 Petty, R. E., & Cacioppo, J. T., “Issue involvement as a mediator of the effects on attitude of advertising content and context,” Advances in Consumer Research, Vol. 8, 1981, pp. 20-24 Quester, P., & Lim, A. L., “Product involvement/brand loyalty: is there a link?,” The Journal of Product and Brand Management, Vol. 12, No. 1, 2003, pp. 22-38 Raju, P. S., “Optimum stimulation level: its relationship to personality, demographics and exploratory behaviors,” Journal of Consumer Research, Vol. 7, 1980, pp.272-282 Rao, T. R., “Consumer purchase decision processes: stochastic models,” Journal of Marketing Research, Vol. 6, 1969, pp.321-329 Ratchford, B. T., “New insights about FCB grid,” Journal of Advertising Research, Vol. 27, 1987, pp. 24-38 Rheingold, H., “Virtual community: homesteading on the electronic frontier,” The MIT Press, 1993 Richins, M. L., & Root-Shaffer, T., “The role of involvement and opinion leadership in consumer word-of-mouth: an implicit model made explicit,” Advances in Consumer Research, Vol. 15, 1988, pp.32-36 Romm, C., & Clarke, R. J., “Virtual community research themes: a preliminary draft for a comprehensive model,” Proceedings of the 6th Australasian Conference on Information Systems, Phase, 1995 Romm, C. N. P., & Clarke, R., “Virtual communities and society: toward an integrative three phase model,” Academy of Journal of Information Management, Vol. 17, No. 4, 1997, pp.261-270 Rothschild, M. L., “Perspectives in involvement: current problems and future directions,” Advances in Consumer Research, Vol. 11, ed. Tom Kinnear, Ann Arbor, MI: Association for Consumer Research, 1984, pp.216-217 Schoenbachler, D. D., & Gordon, G. L., “Trust and customer willingness to provide information in database-driven relationship marketing,” Journal of Interactive Marketing, Vol. 16, No. 3, Summer 2002, pp.2-16 Schultz, D. E., & Bailey, S., “Consumer/brand loyalty in an interactive marketplace,” Journal of Advertising Research, May-June, 2000, pp. 41-51 Sekaran, U., Research Methods for Business-a Skill Building Approach, 2003, Fourth Edition: John Wiley & Sons, Inc. Sheth, J. N., & Venkatesan, M., “Risk reduction process in repetitive consumer behavior,” Journal of Marketing Research, Vol. 5, Aug. 1968, pp.307-310 Shim, S., & Kotsiopulos, A., “A typology of apparel shopping orientation segments among female consumers,” Clothing and Textiles Research Journal, Vol. 12, 1993, pp. 72-85 Smith, K. W., & Sasaki, M. S., “Decreasing multicollinearity: a method for models with multiplicative functions,” Sociological Methods and Research, Vol. 8, 1979, pp. 35-56. Sundaram, D. S., Mitra, K., & Webster, C., “Word-of-mouth communications: a motivational analysis,” Advanced in Consumer Research, Vol. 25, 1998, pp. 527-531 Thompson, J. W., “Brand loyalty beasts price in some product categories,” Marketing News, 1980, p.1 Thorbjørnsen, H., Supphellen, M., Nysveen, H., & Pedersen, P. E., “Building brand relationships online: a comparison of two interactive applications,” Journal of Interactive Marketing, Vol. 16, No. 3, Summer 2002, pp. 17-34 Traylor, M. B., “Product involvement and brand commitment,” Journal of Advertising research, Vol. 21, Dec. 1981, pp.51-56 Traylor, M. B., “Ego involvement and brand commitment: not necessary the same,” Journal of Consumer Marketing, Vol. 1, 1983, pp.75-79 Tyebjee, T. T., “Refinement of the involvement concept: an advertising planning point of view,” American Marketing Association, Eighth Annual Attitude Research Conference, March 1977 Vaughn, R., “How advertising works: a planning model revisited,” Journal of Advertising Research, Vol. 26, 1986, pp.57-66 Wasko, M. M., & Faraj, S., “It is what one does: why people participate and help others in electronic communities of practice,” Journal of Strategic Information Systems, Vol. 9, 2000, pp.155-173. Wong, A., & Sohal, A., “An examination of the relationship between trust, commitment and relationship quality,” Journal of Retail & Distribution Management, Vol. 30, No. 1, 2002, pp.34-50 Wright, P., “Cognitive process mediating acceptance of advertising,” Journal of Marketing Research, Vol. 10, Feb. 1973, pp.53-62 Yoon, S. J., “The antecedents and consequences of trust in online-purchase decisions,” Journal of Interactive marketing, Vol. 16, No. 2, Spring 2002, pp.47-63 Zaichkowsky, J. L., “Measuring the involvement construct,” Journal of Consumer Research, Vol. 12, Dec 1985, pp.341-352 Zaichkowsky, J. L., “Conceptualizing involvement,” Journal of Advertising, Vol. 15, No. 2, 1986, pp. 4-14, Zaichkowsky, J. L., “Research notes: the personal involvement inventory: reduction, revision, and application to advertising,” Journal of Advertising, Vol. 23, No. 4, 1994
|