臺灣博碩士論文加值系統

台灣傳統書店通常具規模小且經營層次較低的特性，近年來因難敵經濟不景氣及大型連鎖書店的威脅，競爭力逐漸衰退，經營也日益艱困，一家家相繼結束營業。然台灣書店百分之七十為傳統書店，關係整體出版產業甚劇，也是文化傳承重要管道之一。文化商品對國家社會具重要意義，攸關國家文化與社會進步，產業有問題勢將影響文化的發展，使文化弱化。
本研究將以圖書出版供應鏈為背景，採取個案研究方式，選擇與傳統書店關係密切之代表性出版產業發行商為研究對象，探討其與傳統書店建立合作夥伴關係，共同尋求突破與轉型的方式，著重在由個案公司主導建立與傳統書店間之協同商務之運作與應用面向，以及由個案公司主導之可行性與相關議題。
本研究同時考量個案公司合作對象之交易特性-亦即1(個案公司)對多種不同零售商性質(傳統書店)，研擬並設計一套適合個案公司推導協同商務的推廣架構，並以此架構做為本研究的研究流程，包括合作夥伴的篩選、合作目標對象的需求訪談分析、以及協同合作前後之作業流程改善模擬。本研究主要結果說明如下：
1.合作夥伴的篩選：選定業務規模高(對個案公司的銷售淨額高)但對市場掌控度低(退書率高)的傳統書店類型為主要的合作對象目標。
2.調查合作夥伴之需求及對資訊共用方案的意願及偏好的誘因也是本研究的重心，調查結果可作為個案公司推行協同商務發展策略的參考，主要發現包括：
(1)目前國內部份傳統書店礙於成本增加與人員配置，使用電腦化進行管理的比例非常少，更遑論上、中、下游的連線了。
(2)書店所有作業中，最感困擾的為新品資料建檔，所以上游新品建檔資料的傳送，將是雙方合作的最大契機。
(3)視電腦化程度不同，書店有不同偏愛的誘因需求。在電腦系統過舊且未使用電腦的書店比較偏愛圖書軟體的免費贈送，而已引進圖書管理系統且系統功能強大者，比較偏愛上游資訊回饋所節省的利潤，及取得較低的折扣。
(4)大部分書店最重要決策考量為電腦化成本負擔，如軟硬體成本、後續維修費用、個案公司商品資料是否完整與銷售資訊洩密風險等。
3.本研究針對現行補貨程序提出改善說明，透過ARIS模擬功能，以相同模擬條件進行新舊補貨程序模擬，模擬結果證實交易資料以電子方式傳輸，將可大幅減少人工輸入訂單及傳輸時間浪費。

Traditional bookstores in Taiwan are mostly small in scale and very competitive. Because of the economic recession and the threat of book store chains, the businesses of the traditional bookstores are decreasing and many stores are closed. However, seventy percents of bookstores are still conventional, and they have big influence on the publishing industry, particularly on the conveyance of cultural knowledge. Cultural products are very important to the society, and they affect highly on the essence of a culture and its society progression. So if the publishing industry is shrinking in a society, this will debilitate the development of its culture.

This research focuses on the study of collaborative commerce of the supply chain of publishing industry in Taiwan. Case study method was used to choose a representative book distributor who has close relations and try to establish partnership with conventional bookstores. We explore the feasibility and related issues of collaborative commerce with conventional bookstores led by the case study company.

This research also considered the transaction characteristics of the collaborative partners - one(the case company) to many retailers(conventional bookstores).We designed a framework for the case company to promote her collaborative commerce initiative, and we also use this framework as the process of this research. Major steps of this process include the selection of partners, the interviews on the collaboration needs, and the improvement of before and after collaborative process. This study’s results are shown below：
1.Selection of partners：We choose bookstores that had both higher net sales and high return rates (low market control).
2.The collaboration needs, their willingness and preference on information sharing were also surveyed. The case company could utilize the results of this study as a reference for her strategy development of the collaborative commerce. The main survey results are shown below:
(1)Most of traditional bookstores are very limited in their computer and employee resources, so there are very few conventional bookstores using computers to manage their business. The supply chain of the publishing industry are not well linked electronically.
(2)In all operational processes of traditional bookstores, the receiving of new product information is the most worrisome, so the receiving of new product files from upstream suppliers provides the best opportunity for collaboration.
(3)Depending on the differences of computerization degree, traditional bookstores have different incentive preference. The bookstores who have old computer systems or don’t use computers prefer offering of free bookstore management information system software, and the bookstores who have better computer systems prefer getting dollar rebates or better discounts from upstream suppliers.
(4)Most bookstores showed concerns on the cost of computerization they would need to spend, including the software cost, hardware maintenance expense, the risk of sales and inventory information leakage , and product line completeness of the case company.

This study also reviewed current book replenishment process and provided several improvement suggestions. We used ARIS simulation function to evaluate the operational performance of the old and new replenishment processes. The results of simulation verified that new collaborative replenishment can decrease substantially the time of order processing and delivery.

目錄
第一章 緒論................................................................1
第一節 前言............................................................1
第二節 研究動機........................................................3
第三節 研究目的........................................................5
第四節 研究範圍........................................................6
第五節 研究流程........................................................7
第二章 文獻探討............................................................9
第一節 出版產業概況與台灣圖書發行商....................................9
第二節 協同商務........................................................21
第三節 企業流程塑模工具—ARIS..........................................24
第四節 資訊分享........................................................28
第五節 夥伴關係........................................................33
第三章 研究方法............................................................46
第一節 研究程序........................................................46
第二節 研究方法........................................................49
第四章 個案研究............................................................53
第一節 個案公司介紹....................................................53
第二節 個案公司協同商務機制介紹........................................56
第五章 模式建立與結果分析..................................................76
第一節 可行性分析......................................................76
第二節 推廣程序........................................................79
第六章 結論與建議..........................................................116
第一節 結論............................................................116
第二節 建議............................................................120
第三節 研究限制........................................................122
參考文獻.......... .........................................................123
附錄.......................................................................116

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