臺灣博碩士論文加值系統

本研究以大學生這個族群探討不同依附風格的人對於即時通訊(instant messaging; IM)使用方式的差異，透過文獻的探討，本研究以人與人之間依附的概念取代認知的系統特性，但仍保留對於即時通訊使用有直接影響的社會影響與促成條件這兩項因素作為控制變項，以了解不同人格特質對於使用行為的影響。本研究先以集群分析區分出四種不同的依附風格，分別為安全依附、焦慮依附、拒斥依附與害怕依附，接著再以單因子共變數分析探討不同依附風格在使用行為上的差異，本研究結果發現：

1.不同的依附風格對於即時通訊使用行為存在一些差異，這也顯示個人的特質會影響媒體實際使用的方式。
(1)焦慮依附風格的人視即時通訊為一「情感交流工具」。
(2)害怕依附風格的人視即時通訊為一「窺視工具」。
(3)安全依附風格的人視即時通訊為一「溝通工具」。
(4)拒斥依附風格的人因無明顯特徵，本研究無法確切掌握此類型對於即時通訊的實際使用情況。

2.依附風格對於使用即時通訊的登入時間是無顯著差異的，影響登入時間重要的因素為促成條件，即使用者本身電腦取得的方便性、網路使用環境與工作型態，這些條件越充足，登入的時間就越長。

3.在大學生這個年齡層中，焦慮依附屬於人數最多的一群，這顯示在這個年齡層中，人際之間的互動對他們來說十分重要。

Our research probes into the different behaviors to use instant messaging among people with different attachment styles. By reviewing previous literatures, we take the social influence and facilitating conditions, which directly work upon the behaviors to use instant messaging, as control factors and try to realize the effects of different personalities on user behaviors, with the idea of attachment style instead of perceived technology characteristics. We classify attachment styles into four groups by cluster analysis: secure attachment, preoccupied attachment, dismissing attachment, and fearful attachment. And by means of ANCOVA, we present the differences of users with different attachment styles. We have found:

1.Different attachment styles make different behaviors of using instant messaging. This also indicates the personal characteristics affect the way to use media.
(1)People with preoccupied attachment style take instant messaging as a tool of “emotional interaction”.
(2)People with fearful attachment style take instant messaging as a tool of “peeking”.
(3)People with secure attachment style take instant messaging as a tool of “communication”.
(4)People with dismissing attachment style do not present with obvious characteristics, so our research cannot provide the relative information.

2.The login time does not differ significantly in different attachment styles. The most important factor is the facilitating conditions, which include the convenience to assess the computer, the environment of network use, and the users’ working styles. The more sufficient the facilitating conditions are, the longer the login time will be.

3.Among college students, preoccupied attachment style shows predominance, which reveals the importance of the interpersonal relationship to them.

第壹章 緒論..................1
第一節 研究背景..............1
第二節 研究動機與問題........2
第三節 研究目的..............3
第貳章 文獻探討..............4
第一節 即時通訊研究現況......4
第二節 即時通訊的選擇與使用..7
第三節 依附理論.............16
第參章 研究設計.............23
第一節 研究架構.............23
第二節 研究假說.............25
第三節 問卷設計.............30
第四節 資料蒐集程序.........35
第肆章 資料分析與實證結果...37
第一節 基本資料分析.........37
第二節 因素分析.............39
第三節 依附風格集群分析.....44
第四節 依附風格與使用行為...47
第伍章 結論與建議...........60
第一節 研究結果與發現.......60
第二節 學術與實務意涵.......61
第三節 研究限制.............62
第四節 後續研究建議.........63
參考文獻....................64
附錄A.......................70
附錄B.......................75

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