壹.中文部分
1.王宜敏(民89),影響資訊人員知識分享行為之因素—以社會交換理論為基礎來探討,中山大學人力資源管理研究碩士論文。2.方世榮譯,Philip Kolter原著(民87),行銷管理學。
3.江如玉(民89),資訊系統整合業廠商合作關係之探討,中山大學資訊管理學系研究所碩士論文。4.李勝祥(民86),聯盟夥伴認知對運作結果及合作意願之影響,成功大學企業管理研究所博士論文。5.林星聖(民90),壽險產業關係行銷之研究-「關係承諾-信任理論」之應用,交通大學管理科學學程碩士論文。6.林慧玲(民87),旅行社業務人員關係行銷之研究-模糊理論之應用,中國文化大學觀光事業研究所碩士論文。7.周昌筠(民82),壽險業務員關係行銷之研究,政治大學保險研究所碩士論文。8.邵琳(民86),行銷通路成員信任-關係承諾模式之研究:台灣汽車產業之實證,銘傳管理學院管理科學研究所碩士論文。
9.梁玉青(民90),從關係行銷的觀點探討供應鏈夥伴關係-以一千大製造業為例,逢甲大學企業管理研究所碩士。10.張紹勳(民89),研究方法,台中:滄海書局。
11.陳建成(民91),買賣方關係涉入之研究,中興大學企業管理研究所碩士論文。12.黃仲龍(民85),從關係行銷觀點探討經銷商與客戶之間的關係—以大台中地區汽車產業為例,東海大學企業管理學系碩士論文。13.黃怡菁(民91),關係認知、關係屬性及關係涉入程度與合作績效之關聯,逢甲大學企業管理研究所碩士論文。14.葉清江(民83),國內線航空公司營運效率之研究,國立交通大學管理科學研究所碩士論文。15.戴雨蘋(民88),從關係行銷之觀點探討買賣雙方關係-台灣地區半導體產業之實證研究,中正大學企業管理研究所碩士論文。16.顧正懿(民84),關係行銷與顧客滿意度、顧客忠誠度關係之研究-以台灣地區經銷商為例,中正大學企業管理研究碩士論文。貳.英文部分
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