一、中文文獻
1.吳三江(2000):醫療服務業內部行銷活動對就醫者導向行為影響之研究:2-4。
2.吳丕玉(2003):醫療行銷溝通對醫院形象及顧客忠誠度之影響:5-9,104-105。
3.林進田(1993):抽樣調查-理論與應用。台北:華泰書局。
4.張永裕(1986):醫院管理者的行銷觀念。醫院,19(3):34-35。5.張正二(1991):醫院行銷與公共關係。衛生行政,11(3):7-11。6.張煥禎、張威國(1999):醫療行銷管理學:130-131。台北:偉華出版社。
7.張櫻淳、黃文鴻、蘇喜(1998):醫院形象定位之研究---以台北市六家醫學中心的家醫科民眾為例。中華衛誌,17(2): 111-124。
8.黃松共(1992):行銷在醫療服務機構的角色。醫院,25(6):389-394。9.楊錦洲(1997):服務也需要打形象牌。管理雜誌,280 期:44-46。10.蔡雅芳(1998):病患及管理者評估醫院形象因素之研究。暨大學報,2(1):217-240。11.葉日武(1997):行銷學:理論與實務。台北:前程企業管理有限公司。
12.陳楚杰(1996):從醫院形象談地區醫院的經營策略。醫院,29(5):1-3。13.陳楚杰(1992):談醫院行銷管理。醫院,25(3):205-214。14.蕭文(1998):醫院行銷。台灣醫界,41(2):85-87。
15.錢慶文(1992):全民健保實施後醫院可採行的行銷策略。醫院,27(5):24-30。二、英文文獻
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Drucker, Peter F. (1986). Marketing in Turbulent Times. New York, Harper and Rowe, 61-62.
Fisk, T. A., Brown, C. J., Cannizzaro, Koet al.(1990).Creating Patient Satsfaction and Loyalty.Journal of Health Care Marketing,10(2),5-15.
Finn, D. W. & Lamb, C. W.(1986).Hospital Benefit Segmentation. Journal of Health Care Marketing,6(4), 26-33.
Greene, W.E., Walls, G.D , & Schrest L.J. (1994). Internal Marketing: The Key to External Marketing Success. Journal of Service Marketing, 8(4), 5-13.
Hammond, K. L., Browm, G. & Humphreys, N.(1993). A Normative Model of Hospital Marketing Decision Making. Journal of Hospital Marketing,8(1),55-69.
Hawes, Jon M. & Rao ,C. P.(1985).Using Importance-Performance Analysis to Develop Health Care Marketing Strategies.Journal of Health Care Marketing,5(4), 19-25.
Javalgi R. et al.(1992).Hospital Image:A Correspondence Analysis Approach. Journal of Health Care Marketing,12(6),34-41.
Kolter, P. & Armstrong G. (1991). Principles of Marketing. 5th Ed. Englewood, NJ:Prentice-Hall.
Kotler, P. & Clark R. N.(1987).Marketing for Health Care Organizations. Prentice-Hall.
MacStravic, R. S.(1987).Loyalty of Hospital Patients:A Vital Marketing Objective.Health Care Management Review, 12(2), 23-30.
Mckitterick, J.B. (1957). What is the Marketing Management Concept? In Frank M,Bass (ed.) The Frontiers of Marketing Thought and Action. Chicago: America marketing Association, 71-82.
Okorafor, H.(1983). Hospital Characteristics Attractive to Physicians and the Customers:Implications for Public General Hospital. Hospital & Health Services Administration,28(2),50-66.
Paul, D. P. & Honeycutt, E. D.(1995).An Analysis of the Hospital-Patient Marketing Relationship in the Health Care Industry. Journal of Hospital Marketing,10(1),35-48.
Petromilli, M. & Michalczyk, D.(1999). Your Most Valuable Asset. Marketing Health Services, 6(2), 5-9.