臺灣博碩士論文加值系統

由於台灣光電產業技術發展快速，產品生命品週期縮短，全球市場競爭激烈以致價格下跌，產品毛利逐年壓縮等特性，使策略聯盟成為目前光電廠商普遍選擇的競爭策略。廠商之所以選擇策略聯盟這種既競爭又合作的方式於競爭激烈的市場中求生存，不外乎是希望藉由聯盟能避免交易環境中的不確定性與人性因素的投機主義，以進一步降低交易過程中所可能產生的交易成本，獲取較佳利益。然而聯盟關係結合容易，但要維持良好的運作仍尚待努力，許多相關研究指出關係資本是聯盟夥伴關係持續的重要關鍵，而信任又是厚植關係資本的第一要件。因此，本研究試圖以交易成本觀點切入，探討聯盟夥伴如何透過關係資本(信任)影響未來合作意願。
本研究利用結構方程模式針對125份有效問卷進行實證分析。研究結果發現：供應商的聲譽及廠商轉換供應商時所產生的轉換成本顯著的正向影響聯盟夥伴間的關係資本(信任)。此外，關係資本(信任)的累積對未來合作意願意亦呈顯著的正向影響關係。其中的策略意義為：光電產業中的供應商應建立良好、可靠的聲譽與架高顧客廠商的轉換成本，以建立夥伴間長期關係之根基，再藉由關係資本之信任的累積，將有效提升夥伴間未來關係的延續。

Because of the rapidly-changing path of the technology development in Taiwan’s Opto-electronic Industry, the related optoelectronic products’ life cycles shorten. The gross margin of the product is down year by year due to the severely competitive business environment. Strategic alliance has consequently become a common strategy option for the Opto-electronic firms. The major reason for firms to form strategic alliance is to avoid uncertainty of transaction environment and opportunism of humanity. In that way they can reduce the potential transaction costs. To form the strategic alliance is easy, it is difficult to maintain good relationships. Past researches have suggested that relationship capital is a critical for the success of alliances. And trust is the primary element to build up the relationship capital. For this reason, this study attempts to take a transaction cost perspective to discuss that how the relationship capital affects the firm’s willingness to maintain the alliance relationship in the future.
125 valid responses data were analyzed by Structural Equation Modeling. The empirical results show that the reputations of suppliers and switching costs of firms have strong positive impacts on the relationship capitals of alliance partners. Furthermore, the relationship capital also has a great positive impact on the firm’s willingness to maintain the alliance relationship in the future.

目錄

目錄 I
表目錄 II
圖目錄 III
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 4
第四節 研究範圍與對象 5
第五節 研究流程 7
第二章 文獻回顧與探討 8
第一節 策略聯盟 8
第二節 交易成本理論 12
第三節 關係資本 24
第四節 未來合作意願 28
第三章 研究方法 29
第一節 研究架構 29
第二節 研究假設 30
第三節 研究變數之定義與衡量 34
第四節 研究設計 38
第五節 資料分析方法 39
第四章 實證結果與分析 44
第一節 敘述性統計分析 44
第二節 信度與效度分析 45
第三節 SEM模式分析 47
第五章 結論與建議 57
第一節 研究結論 57
第二節 管理意涵 59
第三節 研究限制與未來研究建議 61
參考文獻 62
一、 中文部分 62
二、 英文部分 63
附錄一 研究問卷 73


表目錄

表1-4-1 光電產品界定範圍 6
表2-1-1 策略聯盟定義彙整表 10
表2-1-2 策略聯盟動機理論彙整表 11
表3-3-1 資產專屬性之變數定義與衡量 34
表3-3-2 不確定性之變數定義與衡量 35
表3-3-3 聲譽之變數定義與衡量 35
表3-3-4 轉換成本之變數定義與衡量 36
表3-3-5 信任之變數定義與衡量 37
表3-3-6 未來合作意願之變數定義與衡量 37
表3-5-1 SEM模式契合度之判斷指標 43
表4-1-1 敘述性統計結果 44
表4-2-1 各構念信度之檢測結果 45
表4-2-2 各構念之因素分析結果 46
表4-3-1 SEM整體模式之可觀察變項與潛在變數 49
表4-3-2 測量模式良窳之判斷標準表 50
表4-3-3 衡量模式之配適度檢定指標 51
表4-3-4 測量模式之整體適合度估計結果 52
表4-3-5 結構模式配適度檢定指數 54
表4-3-6 結構路徑分析與研究假設驗證 55


圖目錄

圖1-4-1 本研究之研究流程 7
圖2-2-1 組織失靈架構圖(The Organizational Failures Framework) 14
圖3-1-1 本研究之研究架構 29
圖4-3-1 本研究SEM之整體模式圖 48
圖4-3-2 結構模式路徑分析圖 54

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