英文部份
1.BusinessWeek, Aug. 9 2004, pp.64-65.
2.Bin,Q., Chen, S. J., and Sun, S. Q., “Cultural Differences in E-Commerce:A Comparison Between the U.S. and China,” Journal of Global Information Management, Apr.-Jun. 2003, Vol. 11,No. 2, pp. 48-55.
3.Deitel, H. M., Web Services: A Technical Introduction“, Prentice Hall, 2003.
4.Edberg, D., Grupe, F. H., and Kuechler, W., “Practical Issues in Global IT Management , Many Problems, a Few Solutions,” Global IT Management, Winter 2001, pp.34-46.
5.Figueiredo, J. M., “Finding Sustainable Profitability in ElectronicCommerce,” Sloan Management Review, Summer 2000, Vol. 41,No. 4, pp. 41-52.
6.Harvin, R., “In Internet branding, the off-lines have it,” Brandweek, Jan. 24 2000, Vol. 41,No. 4, p. 30-31.
7.Hoffman, D.L., Novak, T.P. and Chatterjee, P.,”Commerical scenarios for the web:opportunities and challenges”, Journal of Computer-Mediated Communication,1995, Vol. 41(special issue).
8.Huarng, A. S., “Web-Based Information Systems Requirement Analysis,” Information Systems Management, Winter 2003, Vol. 20,No. 1, pp.49-57.
9.Huizingh, E.K.R.E., “The content and design of web sites: an empirical study,” Information & Management , 2000, Vol. 37, pp.123-134.
10.Kalyanam, K., & McIntyre,S., “The E-Marketing Mix:A Contribution of the E-Tailing Wars,” Journal of the Academic of marketing Science, 2002,Vol. 30, No.4, pp. 487-499.
11.Kalakata, R. & Whinston, A. B., Frontiers of Electronic Commerce, Addison-Wesley, 1996.
12.Laudon, K.C., & Laudon, J.P., Essentials of Management Information Systems:Managing The Digital Firm, Prentice Hall, 2003
13.Laudon, K.C., & Traver, C.G., E-Commerce: business, technology, society., Addison-Wesley, 2002
14.Malaga, R. A., Information Systems Techology, Pearson Prentice Hall, 2005
15.Porter, M. E., Competive Advantage Creating and Sustaining Superior Performance, 1985.
16.Merwe, R. V. D, and Bekker, J., “A framework and methodology for evaluating e-commerce Web sites,” Internet Research: Electronic Networking Applications and Policy, 2003, Vol. 13, pp.330-341
17.Robbins, S. S.,and Stylianou, A, C., “Global corporate web sites: an empirical investigation of content and design,” Information & Management , 2003, Vol. 40, pp. 205-212.
18.Singh, N., and Matsuo, H., “Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites,” Journal of Business Research , 2004, Vol. 57, pp.864-872
19.Singh, N., Zhao, H., and Hu, X., “Cultural Adaptation on the Web:A Study of American Companies’ Domestic and Chinese Websites,” Journal of Global Information Management, Jul.-Sep. 2003, Vol. 11, No. 3, pp.63-80.
20.Spiller, P., and Lohse, G. L., “A classification of internet retail stores,” International Journal of Electronic Commerce,1997-1998, Vol. 2,No. 2, pp. 29-56.
21.Tamimi, N., Rajan, M., and Sebastianelli, R., “The state of online retailing,” Internet Research: Electronic Networking Applications and Policy. 2003, Vol. 13, pp.146-155.
22.Yeung, W. L., and Lu, M. T., “Functional characteristics of commercial web sites:a longitudinal study in Hong Kong,” Information & Management , 2004, Vol. 41, pp. 483-495
中文部分
23.王石番，傳播內容分析法—理論與實證，1991，台北市：幼獅文化事業公司。
24.王淑慧，產品種類、品牌知名度、參考價格與涉入程度對消費者購買意願的影響，國立成功大學企業管理研究所碩士學位論文，1997。25.王志平，電子商務導論，2001，台北市：知城數位科技。
26.吳美貞，網路零售品牌消費經驗之研究—跨國性台日比較，國立高雄第一科技大學行銷與流通管理研究所碩士學位論文，2004。27.吳宗藩、謝清佳，資訊管理理論與實務，2000，台北市：智勝文化。
28.林如瑩，風險降低策略於網路購物之研究—以實驗室實驗法探討，國立中央大學企業管理研究所碩士學位論文，2000。29.林傑斌、林川雄、劉明德、飛捷工作室，SPSS12統計建模與應用實務，2004，台北市：博碩文化。
30.周文賢，多變量統計分析SAS/STAT使用方法，2002，台北市：智勝文化。
31.高登第、李明軒譯，Michael E. Porter著，2001，競爭論(下) ，台北市：天下遠見。
32.黃京華，電子商務總論，2001，台北市：五南文化。
33.劉燕青，『不同文化下的資訊社會型態』，2003年4月15日，網路社會學通訊期刊，第三十期。
34.欒斌，電子商業與網路行銷，1999，台北市：�眳p資訊。
35.經濟部商業司，2003~2004電子商務年鑑，2004，台北市：經濟部，pp.92,325。
網際網路參考資料
36.Cappel, J.J., and Myerscough, M.A., Proceedings of the 1996 Second Americas Conference on Information Systems, World Wide Web Uses For Electronic Commerce:Towards a classification scheme http://hsb.baylor.edu/ramsower/ais.ac.96/papers/aisor1-3.htm，2003/11/18
37.林世懿，電子商務環境整備及企業對個人電子商務推動計畫成果發表，國內電子商務經營現況及發展趨勢分析，http://www.ec.org.tw/knowledge/notes/notes_detail.asp?SemiID=80&SubRegionID=8，2003/11/10
38.鄭仁富，資策會研究報告，2004年我國整體企業連網普及率已達81.1％ 各項電子化基礎建設投資與應用大幅成長，http://www.find.org.tw/0105/howmany/howmany_disp.asp?id=92&SearchString=企業網站建置，2004/12/13