臺灣博碩士論文加值系統

網路拍賣市場的蓬勃發展，提供了商品交易的新風貌，然而網路拍賣市場訊息不對稱的情況和交易風險較傳統的店鋪交易來的高，因此賣方的評價提供了一項重要的訊息，而評價訊息是否會造成結標價的差異正是本研究所欲觀察的重點。本研究於2005年10月到12月於台灣Yahoo!奇摩拍賣市場蒐集了582筆全新iPod shuffle的結標資料，經由迴歸分析得到總評價數對於結標價有正向影響，而負面評價的影響並不顯著，並推測若採用二手商品作為分析對象，負面評價的影響力應該會有所提升。

第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的與架構 3
第二章 文獻回顧 4
第三章 研究方法 15
3.1 近似無關迴歸模型 18
3.2 分量迴歸模型 19
第四章 資料說明 21
4.1 敘述統計之分析 23
4.2 原始資料交叉分析 28
4.3 預測 31
第五章 實證分析 34
5.1 簡單迴歸模型 34
5.1.1 將評價設定為線性 34
5.1.2 將評價設定為非線性 39
5.2 近似無關迴歸模型 42
5.3 分量迴歸模型 44
5.3.1 512MB 45
5.3.2 1GB 48
第六章 結論 52
參考文獻 54
Reference 55

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