一、中文部分
Porter, M. E.著，周旭華譯（1998）：《競爭策略：產業環境及競爭者分析》，天下文化。
王法爭（2004年4月7日），「數位電視複製青島模式」，21世紀經濟報。http://tech.sina.com.cn/it/2004-04-07/0719345011.shtml
余俊穎（2002），「以價值網觀點探討數位電視產業之競爭優勢─無線、有線、電信網路及衛星四類平台之比較」，元智大學資訊傳播學系碩士論文。孟昭麗，趙曉輝（2005年12月19日），「預測:未來5年中國數位電視用戶將超過2.27億戶」，新華網。http://news.xinhuanet.com/it/2005-12/20/content_3944175.htm
胡春民（2006年4月25日），「青島模式：贏利點不局限增值業務」，中國電子報。http://www.dvnchina.com/site/web/townview.asp?ArticleID=2098
倪鴻祥（2005年12月26日），「黨政軍退出媒體/國民黨『三中』賣中時團隊 90億元成交」，東森新聞報。http://news.yam.com/ettoday/politics/200512/20051226947061.html
唐維敏譯（1996），「大眾傳播研究方法－質化取向」，（Klaus B. Jensen, Nicolas W. Jankowski原著）。台北市：五南。
徐秋華（2000），「英國數位電視發展現況」，公共電視研發部。http://www.pts.org.tw/~rnd/p2/001127.htm
徐秋華（2003），「中國數字高峰會參訪報告」，公共電視研發部。http://www.pts.org.tw/~rnd/p1/2003/030224.htm
張茂森（2003年12月2日），「日本數位電視開播」，自由時報。http://www.libertytimes.com.tw/2003/new/dec/2/today-int1.htm
張原卿 ＆吳麗瑩（2000），個體經濟學：理論與應用。台北：學富文化。
張清溪、章霽氶B劉鶯釧、吳聰敏（1995），經濟學：理論與實際。台北：翰蘆。
張慧君（2000）：〈數位地面廣播之數據服務發展現況〉，《通訊雜誌》，2000年12月，83期。
曹琬凌（2002），「英國數位電視發展現況」，公共電視研發部。http://www.pts.org.tw/~rnd/p2/001127.htm
曹琬凌（2006），「創意電視節目，改造孩童營養午嚏v，公共電視研發部。http://www.pts.org.tw/~rnd/p2/2006/060213.pdf
梁振鵬（2005年6月28日），「廣電總局擬全國免費發機頂盒 催生數位電視市場」，第一財經日報。http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/fortune/2005-06/28/content_3145569.htm
釩堙]2005年4月7日），「從傳播學視角探討韓劇成扒i入中國市場的原因」，新華網。http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/newmedia/2005-04/07/content_2798386.htm
郭全益（1995），「策略管理理論和實務」，高雄市：復文。
陳右怡（2005），「探討中國數位電視商業模式成永鶬鉿]素」，經濟部數位視訊月刊，九月號＆十月號。http://www.dvo.org.tw/webap/c-show.asp?pid=83&parent=57
陳右怡（2006），「中國數位電視發展趨勢預測」，工研院IEK-ITIS計畫。http://www.itri.org.tw/chi/services/ieknews/200605220926395919A-0.doc
陳宜君（2003年12月2日），「數位電視時代來臨」，自由時報。http://www.libertytimes.com.tw/2003/new/dec/2/today-int1.htm
陳昭伶（2000）：「台灣無線電視台數位化研究 － 以產業與組織觀點分析」，國立中正大學電訊傳播研究所碩士論文。陳嘉彰（2002年10月21日），「扶植文化創意產業提昇國家競爭力」，國政評論，財團法人國家政策研究基金會。http://www.npf.org.tw/PUBLICATION/EC/091/EC-C-091-158.htm
陸悅（2005年3月25日），「2005年數位電視衝刺1000萬用戶目標 內容成瓶頸」，第一財經日報。http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/newmedia/2005-03/25/content_2741431.htm
景崇剛（1998），「數位電視在技術與政策法規層面之分析」，世新大學傳播研究所碩士論文。塗能榮（2005），「數位電視發展趨勢與推廣策略之研究－以台灣五家電視台為例」，世新大學廣播電視電影研究所碩士論文。楊國樞、文崇一、吳聰賢、李亦園（1988），「社會及行為科學研究法（上冊）」。台北：東華書局。
劉幼俐（1994），有線電視經營管理與頻道規劃策略。台北，正中。
數位多媒體短波（2006），「美國將在2009年實現全面高畫質數位電視」，《數位視訊月刊》，2006年一月號&二月號。http://www.dvo.org.tw/webap/c-show.asp?pid=102&parent=62
賴文惠（2004），「日本數位電視發展趨勢」，公共電視研發部。http://www.pts.org.tw/~rnd/p9/2004/information/040909.htm
二、英文部分
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Blackman, C.R. (1998). ‘Convergence between telecommunications and other media’. Telecommunications policy. 22(1998) 163-170.
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Collins, R. (1994). ‘Two Types of Freedom: Broadcasting Organization and Policy on Both Sides of the Atlantic’. In Aldridge, M. and Hewitt, N. (eds) Controlling Broadcasting: Access Policy and Practice in North America and Europe. Manchester: Manchester University Press.
Collins, R. (1998). ‘Back to the future: digital television and convergence in the United Kingdom’. Telecommunications Policy. 22(1998) 383-396.
Collins, R. and Murroni, C. （1996）. New Media, New Policies. Polity Press.
Collins, R., Garnham, N. & Locksley, G. (1988). The Economics of Television: The UK Case. Sage Publications.
De Bens, E. & Mazzoleni, G. (1999). The Media in the Age of Digital Communication. In McQuail, D. & Siune, K. (eds.). Media Policy: Convergence, Concentration & Commerce. Sage.
Eastman, S. T., Neal-Lunsford, J. & Riggs, K. E. (1995). ‘Coping with Grazing: Prime-time Strategies for Accelerated Program Transitions’. Journal of Broadcasting & Electronic Media, 37, 92-108.
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