參考資料
中文部份
1.王信孚(2004),「消費者物質主義與社會影響之易感受性對衝動性購買之影響:信用卡使用之調節角色」,國立東華大學企業管理研究所碩士論文。2.包爾斯,計葵生,黃偉權作;李佩芝,莊安祺譯(2004),「亞洲銀行新未來」,初版,台北市,時報文化。
3.司維瑄(2002),「信用卡定型化契約條款之研究」,國立政治大學法律研究所碩士論文。4.吳良民(2003),「銀行業小額消費性貸款行為之質性分析」,國立中正大學企業管理研究所碩士論文。5.李靜貞(2002),「國內銀行現金卡競爭策略的探討」,國立中山大學高階經營研究所碩士論文。6.林建煌 (2002),「消費者行為」,初版,台北市,智勝文化。
7.林為翰(2004)「大專學生借貸態度研究-自消費文化與人格特質觀點探討」,國立成功大學工業管理科學研究所碩士論文。8.邱一雄(2004),「現金卡使用者特徵及行為傾向分析」,國立高雄第一科技大學金融營運所碩士論文。9.邱志聖(2001), 「策略行銷分析架構與實務應用」,初版,台北市,致勝文化。
10.孫志誠(2004),「本金提早攤提對現金卡債權證券之影響」,國立清華大學科技管理研究所碩士論文。11.莊旻潔(2002),「群體規範、認知、認同對產品忠誠度的影響-以青少年之偶像崇拜行為為例」,國立政治大學國際貿易研究所。12.陳亭羽,許喬雅(2004),「信用卡訴求訊息影響持卡人再辦信用卡意願之研究」,第二屆全國當代行銷學術研討會論文集,18~36頁,台中市。
13.陳建興(2004),「家長角色介入對大學生信用卡消費行為影響之研究」,國立中正大學企業管理研究所碩士論文。14.程炳林,林清山(2000),「中學生自我調整學習之研究(1/2)」,國科會專案報告 NSC 89-2413-H-035-001。
15.黃淑宜(2003),「現金卡服務便利性對服務品質影響之研究」,大葉大學工業關係學系碩士論文。16.楊宏昌(2004),「信用卡風險衡量準則之研究」,朝陽科技大學企業管理研究所碩士論文。17.萬海洲(2003),「現金卡市場對網際網路與傳統人員之行銷組合重視因素探討」,逄甲大學保險所碩士論文。網站部份
1.行政院金融監督委員會(2006),「青年使用現金卡三級輔導機制」http://www.fscey.gov.tw/cashcard/6.asp,查詢日期:2006年2月19日。
2.財政部金融局(2004),「關於現金卡」http://www.boma.gov.tw/ct.asp?xItem=31343&CtNode=1252,更新日期:2004年11月30日,查詢日期:2005年6月15日。
3.財政部金融局(2006),「信用卡重要業務及財務資訊揭露」95年3月份 http://www.banking.gov.tw/ct.asp?xItem=31468&ctNode=1099&mp=9,更新日期:2006年4月21日。
4.財政部金融局(2006),「現金卡重要業務及財務資訊揭露」95年3月份 http://www.banking.gov.tw/ct.asp?xItem=31463&ctNode=1099&mp=9,更新日期:2006年4月21日。
5.麥肯錫季刊2003年第四季,「中國進入信用卡時代」http://www.chinese.mckinseyquarterly.com/eqtrly_detail.asp?articleID=145,查詢日期:2005年6月15日。
6.賴曉慧(2004),「越年輕越懂得如何借錢!」東方線上-專業生活型態與消費市場研究顧問,http://www.isurvey.com.tw/cgi-bin/big5/file/pu50?q1=search,更新日期:2003年8月14日,查詢日期:2005年6月15日。
7.經濟日報,2003年4月6日。
8.東方線上(2004),E-ICP2004年版資料庫, http://www.isurvey.com.tw/,查詢日期:2005年2月28日。
英文部份
1.Ajzen, I. (1985), “From Intentions to Actions: A Theory of Planned Behavior,” in Kuhl, J. and Beckmann, J. (eds.) Action Control: From Cognition to Behavior, N Y: Springer Verlag, 11-39.
2.Ajzen, I. (1987), “Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology,” Advances in Experimental Social Psychology 20, 1-63.
3.Ajzen, I. (1989), “Attitude Structure and Behavior,” in Pratkanis, A., Breckler, S., and Greenwald, A. (eds.), Attitude Structure and Function, NJ: Erlbaum, 241-274.
4.Ajzen, I. (1991), “The Theory of Planned Behavior,” Organizational Behavior and Human Decision Processes 50, 179-211.
5.Ajzen, I. and Driver, B. L. (1992), “Application of the Theory of Planned Behavior to Leisure Choice,” Journal of Leisure Research 24(3), 207-224.
6.Bandura, A. (1977), “Self-efficacy: Toward a Unifying Theory of Behavioral Change,” Psychological Review 84(2), 191-215.
7.Bartholomew, K. and Horowitz, L. M. (1991), “Attachment Styles Among Young Adults: A Test of a Four-Category Model,” Journal of Personality & Social Psychology 61(2), 226-244.
8.Beale, D. A. and Manstead, A. S. R. (1991), “Predicting Mother’s Intentions to Limit Frequency of Infant’s Sugar Intake: Testing the Theory of Planned Behavior,” Journal of Applied Social Psychology 21(5), 409-431.
9.Bei, L. T. (1993), “Determinants of Consumer Credit Card Repayment Patterns,” The Proceedings of the American Council on Consumer Interests, 39, 147-154.
10.Berry, L. L., Seiders, K., and Grewal, D. (2002), “Understanding Service Convenience,” Journal of Marketing 66(3), 1-17.
11.Bives, G. E. and Volker, C. B. (1986), “A Value-Added Approach to Household Production: The Special Case of Meal Preparation,” Journal of Consumer Research 13 (September), 272-279.
12.Brown, L. G. (1989), “The Strategic and Tactical Implications of Convenience in Consumer Product Marketing,” Journal of Consumer Marketing 6 (Summer), 13-19.
13.Burnkrant, R. E. and Thomas, J. P. (1988), “The Structure and Antecedents of the Normative and Attitudinal Components of Fishbein’s Theory of Reasoned Action,” Journal of Experimental Social Psychology 24, 66-87.
14.Bryman, A. and Cramer, D. (1997), Quantitative Data Analysis with SPSS for Windows: A Guide for Social Scientists First Edition, NJ: Routledge.
15.Chau, P. Y. K. and Hu, P. J. H. (2001), “Information Technology Acceptance by Professionals: A Model Comparison Approach”, Decision Sciences 32(4), 699-719.
16.Chau, P. Y. K. and Hu, P. J. H. (2002), “Investigating Healthcare Professionals’ Decisions to Accept Telemedicine Technology: An Empirical Test of Competing Theories,” Information and Management 39(4), 297-311.
17.Collins, N. L. and Read, S. J. (1990), “Adult Attachment, Working Models, and Relationship Quality in Dating Couples,” Journal of Personality and Social Psychology 58, 644-663.
18.d’Astous, A. (1990), “An Inquiry into the Compulsive Side of “Normal” Consumers,” Journal of Consumer Policy 13(1), 15-31.
19.Edell J. A. and Burke, M. C. (1987), “The Power of Feelings in Understanding Advertising Effects,” Journal of Consumer Research 14(3), 421-433.
20.Engel, J., Blackwell, R., and Miniard, P. (1986), “Consumer Behavior,” Journal of Consumer Policy 9(4), 481-481.
21.Fishbein, M. A. (1967), “Readings in Attitude Theory and Measurement”, NY: Wiley.
22.Fishbein, M. A. and Ajzen, I. (1975), “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research,” Reading, MA: Addison-Wesley.
23.Hayhoe, C. R., Leach, L. J., Turner, P. R., Bruin, M. J., and Lawrence, F. C. (2000), “Differences in Spending Habits and Credit Use of College Students,” The Journal of Consumer Affairs 34(1), 113-133.
24.Hovanesian, M. D. (2003), “The Virtually Cashless Society the Use of Debit and Cash Cards Is Exploding as Companies Rush into New Markets for Plastic,” Business Week 3858, 125.
25.Hugstand, P., Taylor, J. W., and Bruce, G. D. (1987), “The Effects of Social Risk on Consumer Information Search,” Journal of Service Marketing 1, 47-52.
26.Kaiser, H. F. (1974). “An Index of Factorial Simplicity” Psychometrika, 39, 31-36.
27.King, K. W. and Haefner, J. E. (1988), “An Investigation of the External Physician Search Processes,” Journal of Health Care Marketing 26, 99-115.
28.Kotler, P. (2000), Marketing management Tenth Edition, Englewood Cliffs (ed.), NJ: Prentice-Hall.
29.Liao, S.Y. P., Wang, S. H., and Chen A. (1999), “The Adoption of Virtual Banking: an Empirical Study,” International Journal of Information Management 19, 63-74.
30.Liska, A. E. (1984), “A Critical Examination of the Causal Structure of the Fishbein / Ajzen Attitude Behavior Model,” Social Psychology Quarterly 47 (1), 61-74.
31.Lunt, P. (1996), “Mondex Spreads Its Wings,” American Bankers Association. ABA Banking Journal 88(2), 50-51.
32.Mathieson, K. (1991), “Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior,” Information Systems Research 2(3), 173-191.
33.Moschis, G. P., Cox, D. S., and Kellaris, J. J.(1987), “An Exploratory Study of Adolescent Shoplifting Behavior.” Advances in Consumer Reaserch 14(1), 526-530.
34.Murray, K. B. and Schlacter, J. L. (1990), “The Impact of Services vs. Goods on Consumers’ Assessment of Perceived Risk and Variability,” Journal of Academy of Marketing Science 18, 51-65.
35.Palmer, T. S., Pinto, M. B., and Parente, D. H. (2001), “College Students’ Credit Card Debt and the Role of Parental Involvement: Implications for Public Policy,” Journal of Public Policy & Marketing 20(1), 105-113.
36.Park, C. W. and Lessig, V. P. (1977), “Student and Housewives: Difference in Susceptibility to Reference Group Influence,” Journal of Consumer Research 4 (September), 102-110.
37.Pinto, M. B., Parente, D. H., and Mansfield, P. M. (2005), “Information Learned From Socialization Agents: Its Relationship to Credit Card Use,” Family and Consumer Sciences Research Journal 33(4), 357.
38.Rogers, E. M. (1983), Diffusion of Innovations, Third Edition, NY: Free Press.
39.Schiffman, L. G. and Kanuk L. L. (2000), Consumer Behavior Eighth Edition, NJ: Prentice Hall.
40.Sheppard, B. H., Hartwick, J., and Warshaw, P. R. (1988), “The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research,” Journal of Consumer Research 15 (December), 325-343.
41.Shy, O. and Tarkka, J. (2002), “The Market for Electronic Cash Cards,” Journal of Money, Credit, and Banking 34(2), 299-315.
42.Smith, E. R., Murphy, J. and Coats S. (1999), “Attachment to Groups: Theory and Measurement,” Journal of Personality and Social Psychology 77 (1), 94-110.
43.Solomon, M. R. (2002), Consumer Behavior: Buying, Having, and Being Fifth Edition, NJ: Prentice Hall.
44.Taylor, S. and Todd, P. (1995), “Decomposition and Crossover Effects in the Theory of Planned Behavior: A Study of Consumer Adoption Intentions,” International Journal of Research in Marketing 12(2), 137-155.
45.Terry, D. J. and Hogg, M. A. (1996), “Group Norms and the Attitude-behavior Relationship: A Role for Group Identification,” Society for Personality and Social Psychology 22(8), 776-793.
46.Triandis, H. C. (1979), “Values, Attitudes, and Interpersonal Behavior,” in Lincoln (ed.) Nebraska Symposium on Motivation, Beliefs, Attitudes, and Values, NE: University of Nebraska Press, 195-259.
47.Valence, G., d’Astous, A., and Fortier, L. (1988), “Compulsive Buying: Concept and Measurement,” Journal of Consumer Policy 11(4), 419-433.
48.Wind, Y. (1976), “Preference of Relevant Others and Individual Choice Models,” Journal of Consumer Research 3 (June), 50-57.
49.Xiao, J. J., Noring, F. E. and Anderson, J. G. (1995), “College Students’ Attitudes Towards Credit Cards,” Journal of Consumer Studies and Home Economics 19(2), 155-174.
50.Yale, L. and Venkatesh, A. (1986), “Toward the Construct of Convenience in Consumer Research,” in Lutz, R. J. (ed.), Advances in Consumer Research, 13, Provo, UT:Association for Consumer Research, 403-408.
51.Zeithaml, V. A., Berry, L. L., and Parasuraman, A. (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing 60(2), 31-46.