臺灣博碩士論文加值系統

系統動態觀點下新產品開發績效之探討
學生：胡耀天 指導教授：林錦煌博士
摘 要
新產品對於企業經營與競爭具有重要影響，因此若要有效提升新產品開發績效，應先瞭解新產品開發活動整體的互動關係。然而影響新產品開發績效的因素錯綜複雜，若要釐清其影響因子間的因果關係，以系統動態的觀點切入，是一個合適的探討方式。本研究首先蒐集與新產品開發、專案管理，以及績效評估等相關文獻與專家意見，並選擇以電子產品研發單位為探討對象。經過整理、分析後，從中萃取出與新產品開發有關的重要因素，並區分為品質流、成本流與時間流三個子系統，再彙整建構出系統動態學的因果迴路模式，以剖析新產品開發的運作之道，並進一步以文獻與實例驗證引導新產品開發績效的驅動因子，及企業政策的介入重點，以期由驅動因子的改善，而對於新產品開發績效之提升，能獲事半功倍之效。研究結果發現，影響新產品開發績效的驅動因子包括開放溝通的文化、人才流失、資訊科技、同步工程、模組化設計、設計驗證、良率、時程急迫性，以及對於供應商之議價能力等項。
關鍵詞：系統動態學、新產品開發、質性研究

Research of System Dynamics Perspective on the New Product Development Performance
Student : Yao-Tien Hu Advisor : Dr. Chin-Huang Lin
Abstract
New products are crucial for enterprise operating and competing, therefore if hope to enhance new product development performance effectively, should clarify the interaction relations of new product development process, however impact cause of new product development performance are very complex, and system dynamics is an appropriate methodology to appreciate causation of the impact factors. Firstly, collect literature of new product development, project management, performance evaluation and expertise, then select electronic R&D department as the discuss object. After digest and analyze, extract valued factors of new product development to divide into quality, cost and time three sub system, then construct causal loop model of system dynamics to analyze new product development process, and illustrate by literature and instances to lead driving factors of new product development performance and enterprise important policy entering points, hope to enhance new product development performance from improve driving factors, then to yield twice the result with half the effort. The conclusion indicate the driving factors of new product development performance include culture of open communication, manpower loss, information technology, concurrent engineering, modular design, design verification, yield rate, schedule urgent and bargain power of supplier etc..
keywords: system dynamics, new product development, qualitative research

目 錄
摘 要 i
Abstract ii
誌 謝 iii
目 錄 iv
圖目錄 vi
表目錄 vii
第一章 緒論 1
1.1研究動機 1
1.2研究目的 2
1.3具體研究事項 3
1.4研究限制 3
1.5論文結構 3
第二章 文獻探討 5
2.1新產品 5
2.1.1新產品定義與類型 5
2.1.2新產品開發要素 9
2.1.3新產品開發流程 10
2.2專案管理 14
2.3績效評估 17
2.4新產品開發績效衡量 18
第三章 研究方法 25
3.1研究概念 25
3.2質性研究法 26
3.3系統動態學 28
3.3.1系統定義 29
3.3.2系統動態學概述 30
第四章 系統模式建構結果與說明 34
4.1建模因子說明 34
4.2品質流 36
4.2.1品質流因果迴路圖 36
4.2.2品質流因果迴路圖驗證 39
4.3成本流 49
4.3.1成本流因果迴路圖 50
4.3.2成本流因果迴路圖驗證 53
4.4時間流 58
4.4.1時間流因果迴路圖 59
4.4.2時間流因果迴路圖驗證 62
4.5新產品開發績效整體系統動態圖 70
第五章 結論與建議 72
5.1研究結論 72
5.2研究建議 74
5.2.1對於產業界之建議 74
5.2.2對於後續研究之建議 76
參考文獻 77


圖目錄
圖1.1 研究流程圖 4
圖3.1 研究概念圖 26
圖4.1 品質流因果迴路圖 36
圖4.2 成本流因果迴路圖 50
圖4.3 時間流因果迴路圖 59
圖4.4 新產品開發績效整體系統動態圖 70


表目錄
表2.1 新產品定義 6
表2.2 新產品類型 8
表2.3 新產品開發流程 12
表2.4 專案管理特徵 15
表2.5 新產品開發績效衡量指標 20
表2.6 新產品開發績效衡量指標分析 23
表3.1 系統定義 29
表3.2 系統動態學新產品相關議題之研究 33
表4.1 新產品開發績效因果迴路圖之形成要素 35
表4.2 品質流因果迴路圖之因果關係說明 44
表4.3 成本流因果迴路圖之因果關係說明 55
表4.4 時間流因果迴路圖之因果關係說明 65
表4.5 影響新產品開發績效之因素 71

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