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研究生:胡書偉
研究生(外文):Su-Wei Hu
論文名稱:策略領導、組織學習與組織績效關聯性之研究-電影休閒娛樂產業為例
論文名稱(外文):A Study on the Relationships of Strategic Leadership, Organizational Learning and Organizational Performance-Evidence from Movie Industry
指導教授:洪麗花洪麗花引用關係
指導教授(外文):Li-Hwa Hung
學位類別:碩士
校院名稱:清雲科技大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:81
中文關鍵詞:策略領導組織學習組織績效電影產業
外文關鍵詞:Strategic LeadershipOrganizational LearningOrganizational PerformanceMovie Industry
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知識經濟時代,企業不僅在環境與策略上面對新的挑戰,組織領導者的風格與管理哲學也應有所調整,才能配合知識工作與知識工作者的期望和需求。組織學習是組織一個基本的策略過程,是組織策略更新的主要工具,也是組織永續競爭的一種優勢。讓組織能學習端賴組織中有效的領導,在組織中領導者積極參與組織學習,他們以身作則示範開放性,承擔風險,並且展現出學習的必要性。領導者支持及投入組織學習文化和活動的程度是組織績效提昇的關鍵。本研究主要探討策略領導、組織學習和組織績效之關聯性,國內外有關這類的研究尚屬起步階段,實証研究很少,因此,本研究目的為:(1)探討策略領導、組織學習與組織績效個別彼此之間的關聯性。(2)探討組織學習對於策略領導與組織績效間關聯性是否具有中介的效果。(3)透過目前電影休閒娛樂產業裡所屬的電影影城公司,驗證策略領導、組織學習及組織績效的關係。本研究以電影產業為研究對象,問卷發放與施測對象為各公司之全部管理階層經理人與實際營運管理人員,總共發出252份問卷,而回收之有效問卷總計有242份,有效問卷回收率高達96%。研究發現,在高度競爭的電影休閒娛樂產業環境中,策略領導、組織學習與組織績效彼此間具有顯著的正向關係,且組織學習扮演中介的效果。
In the age of a knowledge-based economy, not only do businesses have to face new challenges in an environmental and strategic aspect, but the style and managerial philosophies of organizational leaders should also be adjusted in order to accommodate the expectations and demands of the knowledge work as well as the knowledge workers. Organizational learning is a fundamental strategic process, the main instrument through which organizational strategies are updated; it is also an advantage that facilitates an organization’s “business continuity management” (BCM). An organization needs to learn to depend on effective leadership and the leaders need to actively participate in organizational learning and setting an example of being open, able to take risks, and able to manifest the necessity of learning. The degree of support from organizational leaders for and their involvement in the culture and activity of organizational learning is crucial to the enhancement of organizational performance. This study mainly discusses the correlations between strategic leadership, organizational learning, and organizational performance; related research in Taiwan and other nations has just begun with a limited number of experimental studies. Therefore, the purposes of this study are to: (1) discuss the correlations between strategic leadership, organizational learning, and organizational performance; (2) discuss whether organizational learning has a mediating effect on the correlation between strategic leadership and organiziatonal performance; (3) evaluate the correlation between strategic leadership, organizational learning, and organizaitonal performance by looking at film studios in the current movie, leisure, and entertainment industry. The research subject of this study is the movie industry, and 242 copies out of 252 questionnaires sent out to the managers and actual operational personnel of all levels in different companies were retrieved (a 96% retrieval rate of valid questionnaires). The findings show that positive correlations exist between strategic leadership, organizational learning, and organizational performance in the highly competitive movie, leisure, and entertainment industry; in addition, the findings show that organizational learning has a mediating effect.
中文摘要 i
英文摘要 ii
誌謝 iv
目錄 v
表目錄 vii
圖目錄 viii
第一章 緒 論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究流程 3
第二章 文獻探討 5
2.1 電影休閒娛樂產業 5
2.1.1 發展沿革 5
2.1.2 產業定義 8
2.2 策略領導 14
2.3 組織學習 22
2.4 組織績效 29
2.5 策略領導、組織學習與組織績效的關係 31
2.5.1 策略領導與組織績效的關係 31
2.5.2 組織學習與組織績效的關係 34
2.5.3 策略領導與組織學習的關係 35
第三章 研究設計 37
3.1 觀念性架構與研究假說 37
3.2 變數的衡量構面與操作性定義 39
3.3 問卷設計 43
3.4 樣本結構及研究調查對象 45
3.4.1 樣本結構 45
3.4.2 樣本的選取及研究對象 45
3.5 資料處理與統計分析方法 47
第四章 研究分析結果 48
4.1 樣本結構與敘述統計分析 48
4.2 驗證性因素分析 50
4.3 效度分析 57
4.4 各因素間之相關性分析 57
4.5 線性結構方程式 58
第五章 結論與建議 63
5.1 學術意涵 63
5.2 實務貢獻 64
5.3 限制與建議 65
參考文獻 66
附錄:問卷 75
作者簡歷 81

表2.1 電影事業概況 5
表2.2 台北地區電影院年表 6
表2.3 政府各部門負責文化創意產業的範圍 9
表2.4 台北地區主要影城市場佔有率 10
表2.5 各家影城優劣勢比較 12
表2.6 有效的策略領導要素 17
表2.7 策略領導過程 19
表2.8 一般領導者的特質與策略領導者的特質之比較 20
表2.9 策略領導者應具備的領袖氣質 21
表2.10 歷年各家學者對組織學習的定義 23
表2.11 組織學習的類型 24
表2.12 組織學習程序 26
表2.13 組織學習與學習型組織關係 28
表2.14 組織績效相關研究 30
表2.15 策略領導趨勢 31
表2.16 卓越團體領導觀特性 32
表2.17 Turner and Crawford指出維持組織成功的必要條件 33
表2.18 Willcoxson分析高績效的主要架構 33
表2.19 組織學習與組織績效的關係相關研究 34
表2.20 策略領導與組織學習的關係相關研究 35
表3.1 問卷結構 43
表3.2 多因子領導問卷 (MLQ-6S) 44
表3.3 2005年台北市主要戲院市場佔有率 46
表4.1 本研究問卷調查發放結構 48
表4.2 本研究問卷調查性別結構 48
表4.3 本研究問卷調查學歷結構 49
表4.4 本研究問卷調查職稱結構 49
表4.5 本研究問卷調查地區結構 50
表4.6 策略領導修正後模式的配適度檢定 51
表4.7 策略領導修正模式後之路徑係數分析表 52
表4.8 組織學習修正後模式的配適度檢定 53
表4.9 組織學習修正模式後之路徑係數分析表 54
表4.10 組織學習修正後模式的配適度檢定 55
表4.11組織績效修正模式路徑係數分析表 56
表4.12 各重要因素之相關係數及信度分析 57
表4.13 本研究整體模式配適度指標 59
表4.14 各觀察變項SMC指標 59
表4.15 研究模式各變數之信度分析表 60
表4.16 本研究路徑係數分析表 60
表4.17 本研究路徑效果分析 61
表4.18 研究假說檢定結果 62

圖1.1 研究流程圖 4
圖2.1 各大影城市場佔有率及品牌形象之定位圖 11
圖2.2 轉換型領導與交易型領導的組成要素 15
圖2.3 組織學習方式 25
圖2.4 組織學習的循環 27
圖3.1 觀念性架構 38
圖4.1 策略領導模式修正後之路徑圖 52
圖4.2 組織學習修正模式後之路徑圖 54
圖4.3 組織績效修正模式後之路徑圖 56
圖4.4 本研究線性結構關係模式 58
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