一、中文部份
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5.化工資訊與商情 25期，工研院化學工業研究所出版。
6.自由時報，2006.4.2，卓怡君／專題報導
7.李秉倫（2001）折扣深度、產品屬性與促銷情境對品牌評價與購買意願影響之研究， 銘傳大學管理科學研究所， 碩士論文。8.林坤源（2002）促銷策略對消費者行為之研究-以加油站為例，高雄第一科技大學行銷與流通管理所，碩士論文。9.林忠勳（2003），品牌聯想、知覺風險對企業經理人購買意願之影響研究，華南大學企業管理研究所碩士論文。
10.屈臣氏年度最HOT買得品評比護膚輕鬆點目錄。
11.林秀鋗、張紹評、張紹勳（2003），統計分析、初等統計與高等統計SPSS For Windows，松崗電腦圖書資料股分有限公司。
12.洪國輝（2000）價格促銷一致性， 獨特性暨折扣幅度對品牌評價的影響， 國立台灣大學商學研究所， 碩士論文。13.洪宇生（2003）促銷評價影響品牌權益及購買意願模式之研究－以洗面乳為例，朝陽科技大學企業管理學系，碩士論文。14.洪富凱（2003），網站及產品認知品質與消費者特性對網路購物意願及決策影響之研究，國立成功大學企業管理學系碩士論。15.香港大紀元新聞網，2005.3.31，作者﹕陳玄祥(台大醫院皮膚部醫師) http://hk.epochtimes.com/bh/5/9/2/n1039236.htm
16.陳正男（1993）「行銷管理」，台北市：三民書局。
17.陳育棠（2004）網站環境之認知、情感對消費者態度及行為意圖之影響—以農產品網站為例，中興大學行銷學系，碩士論文。18.陳怡君（2003）來源國與商店型態對消費者態度之影響--以化妝品為例，真理大學管理科學研究所，碩士論文。19.陳瑩郿（2003）價格促銷呈現方式對消費者商店選擇之影響-以連鎖藥妝店為例，交通大學管理科學系，碩士論文。20.陳彥芳（2004）價格促銷、認知價值與商店形象對購買意願影響之研究－以大台北地區3C 連鎖家電為例，碩士論文。21.夏心華（1998），「促銷活動與產品涉入對品牌權益影響之研究」，碩士論文，東吳大學企業管理學系。22.黃志文（1993），行銷管理， 台北市，華泰書局。
23.黃家蔚（2004）促銷方式、產品涉入程度與促銷情境對消費者品牌評價與購買意願之影響，成功大學企業管理研究所，碩士論文。24.許智誠（1998）廠商之促銷目的與促銷事件誘因特性關聯性研究-以專家及消費者觀點探討，中原大學企業管理研究所，碩士論文。25.理財通產經網，華通產經研究部，化妝品產業初探，www.win21.net/asp/article.asp?no=2
26.張春興（1998），現代心理學，台北：東華書局，頁608。
27.張逸民譯（1999），Kolter原著，行銷學，華泰文化事業公司。
28.鄞又寧（2003）價格促銷對品牌評價及購買意願之研究-電漿電視產業實證，臺北科技大學生產系統工程與管理研究所，碩士論文。29.薛賢文(2001) 促銷方式、產品線延伸策略、產品涉入與品牌評價之關係，中正大學企業管理研究所，碩士論文。30.潘貝盈（2003）價格折扣型式、相對折扣幅度、消費態度與消費者期望行為之關係，中國文化大學國際企業管理研究所，碩士論文。31.關友雯（2003）折扣促銷、品牌知覺與知覺品質對消費者購買意願影響之研究-以服飾零售業為例，輔仁大學織品服裝研究所，碩士論文。32.羅智威(2002) 產品種類、價格促銷與品牌知名度對消費者產品品牌評價與再購意願影響之研究p10，靜宜大學企業管理研究所，碩士論文。二、英文部分
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