一、中文部份
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5.林素珠(2001)。影響技術學院甄試生選校決策因素及其資訊管道之探討。大葉大學工業關係學系碩士論文,未出版,彰化縣。6.林靜珊(2002),大學甄試生選校決策因素之探討。大葉大學工業關係學系碩士論文,未出版,彰化縣。7.林陽助(2005)。行銷關係很重要 。突破雜誌235期。8.姚惠忠(2004)。公關基本教練。台北市:威肯公關。
9.高敬文(1996)。質化研究論。台北市:師大書苑。
10.留淑芳(2003)。網路口耳相傳訊息特性及接受者行為特質對態度形成之影響。國立台灣大學商學研究所博士論文。未出版,台北市。11.唐連清(2004)。高職生選校時重視的服務品質影響因素之探討-以北縣某私校高職為例。銘傳大學管理科學研究所在職專班,未出版,台北市。
12.項靖、陳儒晰、陳玉箴、李美馨等譯(2002)。Locke, L.F,Spirduso, W.W.,& Silverman,S.J.原著。論文計畫與研究方法,原文第四版,台北:韋伯出版。
13.張瑛真(2004)。學校行銷策略在國民小學之應用-一所台中市國民小學之個案研究分析。台中師範學院國民教育研究所碩士論文,未出版,台中市。14.黃義良(2003)。國民中小學學校行銷指標與行銷運作之研究。國立高雄師範大學教育學系博士論文,未出版,高雄市。15.曹春隆(2001)。專科學生升學與選擇校系態度之研究。大葉大學工業關係學系碩士論文,未出版,彰化縣。16.薛適敏(2000)。消費者選擇與放棄決策對購後行為之影響。國立中央大學企業管理研究所碩士論文。未出版,桃園市。17. 陳正憲(2002)。接觸介面功能與顧客行為意向關聯性之研究-不同關係發展歷程下之分析。東吳大學商學院企業管理學系碩士論文,未出版,台北市18. 陳聰吉(2002)。高雄市國中生選填志願影響因素之研究。國立中山大學人力資源管理研究所碩士論文,未出版,高雄市。19. 彭曉瑩(2000)。師範校院教育行銷現況、困境及發展策略之研究。國立台南師範學院國民教育研究所碩士論文,未出版,台南市。20.鐘雅麗(2004)。中部縣市商業技職學生升學考量因素之分析。南華大學管理科學研究所碩士論文,未出版,彰化縣。
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